4. Why do we need impact statements?
To GRAB the clients attention!
To PRICK their ears up!
To STOP them in their tracks!
To SIT-UP and listen to what we have to say!
Separate us from our competition!
5. two types of Impact Statement
Generic
= low quality = low Effectiveness
Specific
= high quality = high Effectiveness
6. two forms of SPECIFIC Impact Statement
Business related
about their company or the market they
are in.....
Person related
about the individual you are speaking
to......
8. where to find your Impact Statement?
Research
Newspapers – Financial times
Weekly / Monthly trade journals
Press Releases
Clients websites
Business websites
LinkedIn & Facebook
Referrals
9. so what is our Impact Statement?
Needs to Grab
their attention!
Needs to be
Specific!
Needs to be about
them or their market!
10. Create your Impact Statements?
In your teams, create a SPECIFIC IMPACT
statement for one pitch….
Nederlandsch Octrooibureau (Legal)
TeamQuest (IT)
