This document discusses trends that are reshaping tourism, including shareability, usability, creativity, and dreamotion. Shareability refers to how people define themselves by what they share online and the power of collaboration. Usability focuses on easy-to-use options that allow people to pay just for what they need. Creativity explores niche tourism and connecting people. Dreamotion emphasizes slowing down and experiencing local areas through activities like organic farming. The overall message is that tourism is being reshaped to design livable cities and connect visitors through high-quality, customized experiences.

1. Trends Reshaping Tourism
Shareability Usability
I am what I share I am what I use
Think about stories, Give travellars quality
not reasons to visit and options
Creativity Dreamotion
I am what I create I am in slowmotion
Create connection Tourism is about designing
possibilities a liveable city
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2. I am what I share // shareability
1

3. Search for wifi // shareability

4. Status Status // shareability

5. Search for stories // shareability

6. Use data to listen
// shareability

7. Use data to seduce
// shareability

8. Use data to connect
// shareability

9. Use data for our future
// shareability

10. Where to go? Ask FaceBook
// shareability

11. Collaborative power
// shareability

12. @palmaerts: you better put on your best smile
Soft power
// shareability

13. I am what I use
// usership 2

14. Bye bye ownership
// usership

15. Easy usability
// usership

16. Naughty snog options
// usership

17. Pay just what you need
// usership

18. I am what I create
// creativity 3

19. They are active
// creativity WWOOF world wide opportunities on organic farms

20. Craft tourism // creativity

21. Niche tourism // creativity

22. Social + small luxury
// creativity

23. I am in slowmotion
// dreamotion 4

24. Work with local heroes
// dreamotion

25. Green your life // dreamotion

26. Nerdy transportation
// dreamotion

27. Travel, your life in slowmotion
// dreamotion

28. (Morganshotel group)
Food for the mind
// dreamotion

29. AirBnB makes me feel like home
// dreamotion

30. Camp in my garden
// dreamotion

31. Picture: Ianthe, reflectionsonmysunglasses.wordpress.com
Tourism is about designing a liveable city

32. Trends Reshaping Tourism
Shareability Usability
I am what I share I am what I use
Think about stories, Give travellars quality
not reasons to visit and options
Creativity Dreamotion
I am what I create I am in slowmotion
Create connection Tourism is about designing
possibilities a liveable city
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