2. Palm Harbor Manufacturing Division Update
1. Factories
- Location, Capacity and Status
2. Palm Harbor Homes
3. Nationwide Homes
4. PHNCS
5. Financial Results
6. Challenges and Opportunities
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3. Palm Harbor Building Centers - Open
Capacity Current Current
in Floors Annualized Production Annualized
Open Factories per Day Capacity in $ per Day Production Notes
Builds Mod, HUD,
Austin, TX 05 7 $45,927,000 5 $32,805,000 Commercial, ANSI
Builds Mod, HUD,
Plant City, FL 09 7 $45,027,000 3 $19,683,000 Commercial, ANSI
Builds Mod, HUD,
Ft. Worth, TX 15 9 $59,049,000 5 $32,805,000 Commercial
Builds Mod, HUD,
Commercial, ANSI
and all Canadian
Millersburg, OR 22 9 $59,049,000 2.6 $17,058,600 codes
NCH Martinsville, VA Builds Mod,
4 4 $32,805,000 3.6 $23,619,600 Commercial, ANSI
NCH Retail – 2 store
fronts, 2 display
NCH Consumer NA NA centers
3
4. Palm Harbor Building Centers - Idle
Capacity Current Current
in Floors Annualized Production Annualized
Open Factories per Day Capacity in $ per Day Production Notes
Same campus as
Austin, TX 07 5 $29,160,000 0 0 Austin 05
Same campus as
Plant City, FL 06 6 $34,992,000 0 $19,683,000 Plant City 09
NCH Martinsville, VA Same campus as
3 4 $23,328,000 0 $32,805,000 NCH MV 4
NCH Martinsville, VA Same campus as
1 3 $17,496,000 0 $17,058,600 NCH MV4
4
5. Palm Harbor Building Centers – Closed & For Sale
Capacity Current Current
in Floors Annualized Production Annualized
Open Factories per Day Capacity in $ per Day Production Notes
Tempe AZ 02 5 0
Casa Grande, AZ 19 6 0
Has 50 acre
Albemarle, NC 18 4 0 outparcel also
NCH Siler City, NC 33 3 0
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6. Modular vs HUD
Manufactured Homes Modular Home
Built to national HUD code Built to local building codes
Price range: $50,000 to $125,000 Price range: $80,000 to $250,000
Financed with chattel (home Financed with real property
only) and real property mortgages
mortgages Account for 35% of revenue
Account for 65% of revenue Often multi-story and multi-
Always one-story elevation family
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7. Palm Harbor Homes: Uniqueness
• Residential Exteriors – Built in the factory, not the field
• Families of plans – Across sizes, price points, and codes
• Powerful Marketing Support – Think like a retailer!
• Focus on Measurable Customer Satisfaction
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8. Uniqueness: Residential Exteriors from the
Factory
Designed and Rendered by Built to Specifications in Our
Our architect Building Facility
8
12. Uniqueness: Measurable Customer Satisfaction
Satisfaction Index
Sales Experience 90%
Site Construction 88%
Gold Key Care 92%
Quality of Homes 95%
Warranty Needs 88%
Overall Satisfaction 92%
CSI for Month 91%
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22. Nationwide Uniqueness: Custom Made Easy
Cornerstones of Custom Made Easy
1. 51 Years of Systems-built
Experience
2. The HiPerformance
Construction Story
3. Unparalleled Marketing
Support – Including the
industry’s best Web Lead
Program + the Extreme
Makeover Story
4. Profit-Maximizing
Construction Support – From
Pro-Set to Completion
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31. Nationwide: E-sales
• Prime (1st Page) Position on most Search
Engines
• Averaging over 22,000 New, Unique Visitors
monthly
• Working database of over 1,400 active, interested
leads
• 10 Leads/Day average turned over to builders…
on average already spent 14 days
communicating with Internet Marketing Manager
• 5% of all leads turn to sales
• 20% of last year’s sales started as an E-Lead
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36. Cornerstone 4: Profit Maximizing Construction
Support
4 key steps…
2. PowerTools Pricing – Intuitive pricing program provided
to all builders.
3. ProSet and ProSet Plus – Professional installation on
your foundation.
4. First Responder Process – Dedicated team to assure a
smooth construction process.
5. Completions Support – Sample contracts, riders, bid
sheets, and forms to aid our builders in completing
every transaction.
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38. PHNCS: Structure
Palm Harbor Homes
President of Manufacturing
PHNCS Manufacturing Facilities (5)
Allen Mckemie-President Sales
Variable Involvement
Bert Kessler, VP of Engineering Production
Engineering
Materials
Quality
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40. Type of Project Completed Since 2008 Currently in Process
Military $18,000,000` $13,400,00
Commercial Offices $1,252,000 $380,000
Classrooms $1,346,000 $0
Motel $1,000,000 $0
Multi-Family Projects $15,726,000 $1,000,000
Single Family Projects $7,131,000 $1,307,000
Specialty (Boats/Cabins) $4,563,000 $0
Total $49,618,000 $16,807,000
40
44. PHNCS: Current Bid Log
• $187,805,012 in outstanding bids/quotes
• 8 projects rated 70% probability or higher
• Increased emphasis on multi-family, reflecting the
national trend. 45% of outstanding quotes are for
multifamily.
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47. Challenges and Opportunities
• National Foreclosure Problem
– Competition for the buyer
– Impact on appraisals
• Raising Revenue/Lowering Cost
– Nationwide Homes
• Order backlog supports more revenue generation
• Cost structure improving
– Palm Harbor Homes Locations
• Headcounts and costs have been reduced
• Revenue generation critical – prospecting, partnering with
Fleetwood sales teams, RVs.
• Complexity
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Notes de l'éditeur
When you read much of the literature on green building, there are some concerns builders have faced in selling green. It’s definitely a growing market, but to more effectively mass market green building, we feel there are 4 things that contribute to success: Use of the term “High Performance” – It’s an attribute customers want in their computers, audio-video equipment & cars. They should in their homes. Our brochures & marketing use the term “Hi-Performance” And with all of us struggling in a market crammed with distressed housing, we simply have to plug the advantages of new systems-built homes with respect to performance & green. The dial shown here – as the backbone to our HiPG brochure, it easily highlites the benefits of our product The second attribute to success is to keep it simple & inexpensive – included in your price if possible. By including EnergyStar & NAHB Bronze, we give you a boost towards that. You need to decide for yourself if it will be “standard” or “optional” If you choose the second, we’ve made it so that the upcharge isn’t as large as much of your competitors Thirdly – Make the payback specific.
Eco-Cottages provide small structures ideal for recreational use. Or, they can provide additional space for families who are growing due to adult children returning home or aging parents. And they can be delivered to any environment – mountains, coastal, or even as an attached or detached space on your home property.
