How to Attract Traffic and Leads Using Instagram at Affiliate Summit East
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A simple strategy to using Instagram to attract high quality web traffic and leads. This starts with building a compelling Instagram profile and includes creating the kind of content that not only attracts your ideal audience but also the kind of content that just works on Instagram.
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How to Attract Traffic and Leads Using Instagram at Affiliate Summit East
- 1. How to Attract Quality Web Traffic & Leads with Instagram Sarah Davidson VisualMarketingEdge.com @davidsos0
- 2. • Why Instagram? • 7 step system to: • Attract a targeted audience • Grow your followers • Drive traffic • Get leads Agenda
- 4. Instagram is the fastest growing social platform *source: Simply Measured Instagram Study 2014Q4 More than Twitter, Pinterest & LinkedIn
- 5. The reality of Instagram NOW *Source: Forrester Research, Inc. Easy to meet and engage with people Less effort & more results More visibility & emotional connection Higher quality traffic and leads
- 6. Predominantly women, younger crowd
- 8. Step #1: Get clear about your goals
- 9. Step #1: Get clear about your goals Who are you trying to attract? What action do you want them to take?
- 10. Step #2: Create a compelling profile
- 11. Step #2: Create a compelling profile
- 12. Step #2: Create a compelling profile Tell them why to follow
- 13. Step #2: Create a compelling profile Tell them about you & your brand
- 14. Step #3: Post content that works
- 15. Step #3: Post content that works
- 16. Post content appropriate for Instagram Step #3: Post content that works
- 17. Step #3: Post content that works Consistency: • Colors • Filters • Style • Subject • Identity
- 18. Step #3: Post content that works Grab the attention of your audience
- 19. Step #3: Post content that works Surprise
- 20. Step #4: Optimize your content so the right people find it
- 21. Hashtag quantity Step #4: Optimize your content
- 22. Hashtag research Step #4: Optimize your content Popular vs. Targeted
- 23. Trending hashtags Step #4: Optimize your content Leverage trends
- 24. Hashtag mix Step #4: Optimize your content Variety
- 25. Geotags Step #4: Optimize your content Location or action
- 26. Post at the optimal time Step #4: Optimize your content
- 28. Engagement Step #5: Grow your audience + FOLLOW
- 29. Shoutouts Step #5: Grow your audience Connect with other audiences
- 30. Advertising Step #5: Grow your audience Many large accounts accept sponsored posts
- 31. Contests Step #5: Grow your audience
- 32. Step #6: Drive traffic & leads
- 33. Step #6: Drive traffic & leads
- 34. Step #6: Drive traffic & leads Call to action in your bio
- 35. Step #6: Drive traffic & leads Call to action in your post
- 36. Step #6: Drive traffic & leads Call to action for promotion
- 37. Step #7: Systematize & track
- 38. Be consistent & know your numbers Step #7: Systematize & track Use ICONOSQUARE & GA to track your metrics
- 39. 7 STEP SYSTEM • Get clear about your goals1 • Create a compelling profile2 • Post content that works3 • Optimize your content4 • Grow your audience5 • Drive traffic & leads6 • Systematize & track7
- 41. Thank you!
Notes de l'éditeur
- As I see more and more businesses using Instagram, it’s obvious that they are struggling to get it right I’m excited that they’re doing it because I’ve seen what it can do, so it’s great that more small businesses are trying But I can see that a lot of them are not getting the results they could be They aren’t doing it at the level that is really true to who they are, and what their business is and what it represents They’re not providing what their prospects and customers want So I want to help you learn how to do Instagram the right way from the start, and avoid wasting all the time and money that I did and that I’m seeing others do That’s why today I’m going to teach you my proven 7 step system
- Over 300 million active monthly users The fastest growing social media platform more than Pinterest or LinkedIn
- So now is the time to establish your foothold on this fast growing platform – it’s kind of like Facebook was a few years ago It’s easier to meet and engage with people Engagement is 58x greater than Facebook & 120x more than Twitter* Your content gets a lot of visibility and drives an emotional connection with your audience It takes less time and work to get results It drives higher quality traffic that’s more likely to convert to leads and sales It’s not just teenagers taking selfies and people posting pictures of their dinner Do you ever feel like on your Facebook business page that you’re just talking to nobody? On Instagram, your content shows up in the feed of anyone who is following you, there are no algorithms to decide who sees what content The atmosphere is like a small town, where it’s easy to get to know new people It’s like Twitter and Facebook back in the early days You don’t have to post as often, there’s much less noise You can leverage your Instagram posts to automatically post on other social accounts through the app Because clickable links within your posts are not allowed, people have to go to your profile to click through, or type in a URL, so when they go to your website, they want to learn more about what you’re offering Advertising will rival Facebook You don’t have to be a pro photographer or graphic designer
- 49% of Instagram users visit the site daily
- 49% of Instagram users visit the site daily
- Pull up profile of someone very successful – show profile, this is why this profile attracts this person’s target audience This is what we cover in detail in the course
- Show successful profiles and why 5 specific elements you have to get right, we cover these in detail in the course Bio will likely determine if someone decides to follow you or not Here’s a couple of examples Just for fun, who do you think this person’s ideal client is?
- You can change this, for example when you’re: Showcasing different products or services Launching new products Promoting a special offer
- Show example from my account or others of the content you want to use to attract (like slide 30)
- A selection of your best content Quality over quantity Photographs Don’t need to be professional but not blurry unless on purpose! Unique content, not something that’s been seen all over the internet No memes Visually appealing, eye catching images Videos up to 15 seconds No memes! Put some content that’s unique from your other sites Don’t flood your account with a ton of photos at once, create a collage of images No poor quality images, or blurry ones unless done in a purposeful and artistic way Keep private content private – if it’s only meant for one other person, use the direct message feature
- Many of these ideas work for videos as well, but I’ll give you a few specific video ideas later
- Many of these ideas work for videos as well, but I’ll give you a few specific video ideas later
- Show just one example
- There are a number of ways to include your call to action It depends on whether it’s in your bio or your posts “Call me for a free consultation” “Click the link to check out our new…” “Click the link to get my free [ebook, report, demo, sample]”
- Show successful profiles and why 5 specific elements you have to get right, we cover these in detail in the course Bio will likely determine if someone decides to follow you or not Here’s a couple of examples Just for fun, who do you think this person’s ideal client is?
- There are a number of ways to include your call to action It depends on whether it’s in your bio or your posts “Call me for a free consultation” “Click the link to check out our new…” “Click the link to get my free [ebook, report, demo, sample]”
- I want to tell you a little bit about me and why I’m teaching Instagram I’m a serial entrepreneur and I have a great business that fits my lifestyle Here’s where I am today Sometimes people see others at a certain level of success and assume it’s always been that way Even though I’m in this position now, it wasn’t always like that