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Gauri Nainika
1. Gauri Nainika Presented By: P allavi Gupta Smriti Ahuja
2. The Designers Gauri & Nainika Karan were born and brought up in New Delhi. Though originally students of economics, they always found fashion extremely fascinating. After studying at the National Institute of Fashion Technology (NIFT, New Delhi), they launched their ready-to-wear label Gauri & Nainika.
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4. A ready-to-wear brand of western wear, the label offers glamorous, elegant and chic styles at competitive prices.
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7. Combining of tailoring with drapery, the garments are meticulously crafted and have a timeless appeal.
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10. Key fashion style Collections are crafted around their core philosophy. Inspired by both old Hollywood glamour and Grecian drapery, silhouettes were formed through colourful organza panels or were accentuated through a single eye-catching asymmetrically placed panel. Focus lay on the empire line which was emphasized through contrasting belts. Gauri & Nainika’s collection is a statement for crisp and clean cut silhouettes.
15. Key fashion communication ideas adopted by them They launched their collection by showcasing it in Wills Lifestyle Fashion Week (WLFW). They never really aimed at Bollywood, but it still served them as a medium for communication. “ we never consciously aimed at Bollywood” – Gauri Karan
16. Designing Bollywood Actors Priyanka Chopra, Bipasha Basu, Aishwarya Rai Bachchan, Deepika Padukone and Katrina Kaif have worn their dresses and gowns for public appearances. In the past year Gauri and Nainika designs have been on Bollywood’s most stylish.
17. Priyanka Chopra chose a polka-dotted dress for a polo match, and Aishwarya Rai was spotted in a monochrome wrap dress.
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23. . “I think our appeal lies in the femininity of clothes-it’s an aesthetic that comes naturally to us” says Nainika.
24. Red Carpet 101 How to make a Dazzling Red-Carpet Debut Minimal accessories a necklace, or earring along with a clutch, is more than enough. Glamorous hair and make-up highlight one area-bold, red lips are a classic. Or go sultry with dark smoky eyes. Leaving your hair down or pull it back in a loose chignon.
27. Penelope Cruz in ATELIER VERSACE Renee Zellweger in vintage JEAN DESSES Renee Zellweger in CAROLINA HERRERA
28. The Karan’s Fashion Mantra: “It’s an idea that is now gaining ground, is that you don’t always need to wear Indian for a formal occasion.” Her beliefs in a country where the garment is a national treasure is “A dress is so much more....”
29. Indian Fashion gets a Makeover Today’s young women are showing off more skin than ever before. “In India in general, women are wearing more western in places where they would wear salwar kameezes, like a cocktail dress for a sangeet,” says fashionista Gauri Karan of Gauri & Nainika. “Women are experimenting and are not as self-conscious anymore.”
30. Gauri & Nainika MGF Mall - Saket Ogaan Khan Market - Delhi Ensemble Bandra - Mumbai Kemps Road - Mumbai Aza Altamount Road - Mumbai Chamomile Khar West - Mumbai Araliya Koregaon Park - Pune Presence (stores) Zoya Bandra - Mumbai Kimaya Juhu – Mumbai Collage Greams Road – Chennai Etalage T Nagar, Chennai Evoluzione – Khader Nawaz Khan Road – Chennai 85 Lans Downe Sarat Bose Road - Kolkatta Aura Sadar – Nagpur
31. Conclusion Gauri and Nainika Karan are the only designers that in India who only design western wear. They cater to a small segment of population who are well travelled and knows about fashion.. According to them, “Western wear is really catching up”. They offer very glamorous, elegant and chic style silhouettes. Their designs are mainly inspired by old Hollywood glamour.
