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Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Does Your Website Act Like A Funnel?
1. What is a funnel? And why am I talking about funnels? Let me explain by first telling you
what the definition of a funnel is:
“A funnel is conical utensil having a small hole or narrow tube at the apex and is used to
channel the flow of a substance.” Now let’s imagine that you have a funnel that is floating
out there online.
And with any online marketing, you are trying to capture consumers and put them into your
funnel. Now of course, there’s no real funnel, nor are you really “capturing” anyone. You are,
however, doing all that you can to capture email addresses and add them to your database.
So once that database has been established (and continues to grow), what are you going to
do with all the names? You’re going to send them information and sell them products – right?
With the funnel concept, you start out small and move them down the funnel to larger and
more profitable products. Learn the RIGHT way to set up a system to market to your audience!
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