Social Media and HR Sept 2013
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Presentation and discussion with HR Directors for Strategic Capabilities Network.
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Social Media and HR Sept 2013
- 1. HR AND SOCIAL MEDIA Pam Ross Producer, Impact99 HR Summit @pamelamaeross #impact99
- 2. Agenda • The State of Social Media Today • Risks and ProtecAon • Impact on Engagement
- 3. Social Media Word AssociaAon What words come to mind when you think of Social Media?
- 4. DisrupAve
- 5. October 29, 1969 – first networked computers Sept 4, 1998 – Google started Sept 2006 – Facebook opens to public
- 7. 56% of consumers say they’re more likely to recommend a brand aIer becoming a fan on Facebook 89% of 18-‐24 year olds check Facebook before geKng out of bed. 73.2M fans on Facebook 18,500,000 Canadian Facebook users.
- 8. 49% of users have household income over $100k 200 million users – more than 7 million Canadians 98% of recruiters use LinkedIn 2 new members per second
- 9. >1 billion unique visitors per month 100 hours of content uploaded every minute More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years Over 6 billion hours of video are watched each month
- 10. TwiZer
- 11. 343 million acAve users Google + Hangouts present new opportuniAes for business interacAon and engagement 70 million users 57% of users interact with Food-‐related content 150 million acAve users 16 billion + photos shared 55 million + photos per day 1.2B “Likes” daily 80% women 500,000 business accounts
- 12. Social Media has given everyone a voice
- 13. Mobile Technology allows us to connect anywhere.
- 14. We capture and share everything digitally, fricAonlessly
- 16. “One of the reasons social media has grown so fast is that it taps into what we, as human beings, naturally love and need and want to do – create, share, connect, relate.”
- 18. Viral Accidents Photo credit: http://www.flickr.com/photos/d3l/
- 19. Viral Accidents Photo credit: http://www.flickr.com/photos/d3l/
- 22. New consideraAons for TerminaAon
- 24. Dell Social Listening Lesson: Engage your team who are already on social media.
- 25. H&R Block Lesson: Be where your clients are
- 27. A mystarbucksidea Lesson: Crowdsource for innova_on
- 28. Lesson: It starts with the Leader.
- 29. HR’s Role in ProtecAon and EducaAon Policy à Guidelines CommunicaAon Training Photo credit: http://www.flickr.com/photos/a4gpa/
- 30. Guideline Tips Cross-‐func_onal, cross-‐genera_onal team Reference other relevant policies Consider public and internal SoMe Common sense / good judgment What is impermissible Consequences
- 31. Great examples “Be Smart. Be Respecful. Be Human” Created via wiki Branded fun language EducaAonal and engaging YouTube video
- 32. Case Law EV LogisAcs v Retail Wholesale Union Alberta v Alberta Union of Provincial Employees of Alberta Lougheed Imports Ltd v UFCW InternaAonal Union of Elevator Constructors v ThyssenKrupp Elevator Credit Valley Hospital v Canadian Union of Public Employees Canada Post v Canadian Union of Postal Employees 3 32 Photo credit: http://www.flickr.com/photos/j3net/
- 33. How is social media affecAng the workplace and engagement today?
- 34. Our organiza_ons, policies, processes were built based on the needs of the industrial revolu_on
- 36. Social ExpectaAons • Instant access to informaAon • Openness to ideas • High tech access • Flexibility • Opportunity to be yourself • Important to set clear expectaAons
- 37. Digital NaAves at Work • Access to social media • Instant feedback • “Owner” mentality • Advancement opportuniAes • Contact with Senior Leaders • Involvement and collaboraAon
- 38. Other Factors at Play • Economics • Global compeAAon • Flexible work opAons • Trust in Senior Leaders • High level of disengagement
- 39. Beyond ProtecAon: Leveraging Technology to Engage Employees Employer Brand Source Candidates Improve CommunicaAon Connect Collaborate Instant Feedback Photo credit: http://www.flickr.com/photos/acitodg/
- 40. Employer Brand & RecruiAng Social Learning Social Intranet and CollaboraAon Performance, RecogniAon, Engagement Apps (Branchout, BeKnown, etc) Project Management
- 41. Blueprint for Workplace ReinvenAon
- 42. Blueprint for Workplace Reinven_on
- 43. Wrap Up Join Pam Oct 23 in Toronto at Increase your Digital Fluency Download the eBook Come to Impact99 Reinvent your Workplace