SlideShare une entreprise Scribd logo
1  sur  26
Télécharger pour lire hors ligne
PLAYING IN THE
FLOW ZONE
Pamela Rutledge, PhD, MBA
Fielding Graduate University
Symposium: Only a Game?
The Promise of Games to Advance Health,
Education, and Longevity
August 6, 2015
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
The promise of games
Problem Intervention Outcome
GAME
GAME
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
Is it ?
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
All games are fun
If It’s a Game, It Be Fun. Right?
Positive Games – Preaching to Choir
Wrong
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
Put Games Where Your Audience
Can Find Them
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
Design for Flow
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
Flow is the
theory of
optimal
engagement
Mihaly
Csikszentmihalyi
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
In the Flow Zone
•  Challenging activity requiring skill
•  Clear goals with feedback
•  High concentration on activity
•  Merging of action and awareness
•  Sense of control
•  Effortlessness
•  Loss of self-consciousness
and time
•  Doubly rewarding
Challenge
Skill
HIGH
AROUSAL
LOW
AROUSAL
Flow Zone
Boredom
Anxiety
USER
PATH
Flow: User Path
Challenge
Skill
HIGH
AROUSAL
LOW
AROUSAL
Flow Zone
Boredom
Anxiety
Decreasing
Challenge
Less
Demanding
Skills
Increasing
Challenge
Increasing
Skills
Flow: Game Design
Challenge
Skill
HIGH
AROUSAL
LOW
AROUSAL
Flow Channel
Boredom
Anxiety
FLOW EXIT POINTS
Flow Exit Points
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
Flow is Motivating
•  Competence
•  Autonomy
•  Relatedness
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
Social Capital: Gamers Have Kids
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
Case Study: Legends of Orkney
Transmedia Literacy Project
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
Literacy Bridge
•  Collaboration
–  Author Alane Adams &
Artifact Technologies
•  Target
–  Young adult non-readers who love
games
•  Goal
–  Create entry point to reading
–  Link storyworld to mobile game
–  Allow players to join book’s characters in story-
consistent quests that motivate exploration
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
Location-Based Game Using
Beacons Technology
•  Bluetooth-enabled sensors deliver
content as players pass by
•  Encourage a range of social interactions
in specific locations
•  Recognizes players via mobile devices
•  Players collect virtual cards, solve
quests and cast spells
•  Activities link with
action in books
•  MixbyTM Technology allows
live enhancement
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
Game Play
•  Each quest is at a new
location in Orkney
storyworld
•  Quests teach about
native people and
creatures
•  Goal: collect all wisdom
cards and learn secrets
to cast Stonefire spell
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
•  Game board size and large
number of players created too
long between quests
•  Lack of cognitive continuity
•  Non-interactive upper navigation
bar buttons created confusion
•  Violation of mental models
•  Quest banner information not
fully conducive to strategy
•  Narrative inconsistency
•  Font size and readability
•  Perceptual constraints
•  Developmental match
Development: Testing
for Exit Points
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
•  Target core psychological needs
•  (Self-Determination Theory)
•  Autonomy: Increase Player Control
•  New Collection screen to offer card
sorting animation
•  New Journal offers click-to-zoom full
screen
•  Swipe to view journal content in gallery
•  Easier navigation
•  Mastery: Enhanced feedback
•  New Spellbook offers snapshot of
progress
•  Spell unlocks and casting options
visualizations
•  Connectedness: Improved game play
•  Less time between quests increases
player interaction
Solutions
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
Integrating User Feedback
•  Highlight audience-character resonance for
better identification and narrative immersion
•  Who doesn’t love a bear with a sword?
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
Goal Achieved: Young Players Can’t
Wait to Read the Rest of the Story
Thank You
Pamela Rutledge, PhD, MBA
Fielding Graduate University
prutledge@fielding.edu

Contenu connexe

Plus de Pamela Rutledge

What is Media Psychology?
What is Media Psychology?What is Media Psychology?
What is Media Psychology?Pamela Rutledge
 
Storytelling in Practice: Brand Narratives and Archetypes
Storytelling in Practice: Brand Narratives and ArchetypesStorytelling in Practice: Brand Narratives and Archetypes
Storytelling in Practice: Brand Narratives and ArchetypesPamela Rutledge
 
The Olympics As A Public Relations Strategy: Americans Views About China Bef...
The Olympics As A Public Relations Strategy:  Americans Views About China Bef...The Olympics As A Public Relations Strategy:  Americans Views About China Bef...
The Olympics As A Public Relations Strategy: Americans Views About China Bef...Pamela Rutledge
 
Confessions of a Media Psychologist: Pamela Rutledge
Confessions of a Media Psychologist: Pamela RutledgeConfessions of a Media Psychologist: Pamela Rutledge
Confessions of a Media Psychologist: Pamela RutledgePamela Rutledge
 
Masters in Media Psychology - Fielding Graduate University
Masters in Media Psychology - Fielding Graduate UniversityMasters in Media Psychology - Fielding Graduate University
Masters in Media Psychology - Fielding Graduate UniversityPamela Rutledge
 
From Selfies to Fan Experience: Research Interests - Pamela Rutledge
From Selfies to Fan Experience: Research Interests - Pamela RutledgeFrom Selfies to Fan Experience: Research Interests - Pamela Rutledge
From Selfies to Fan Experience: Research Interests - Pamela RutledgePamela Rutledge
 
Bruner's Narrative Framework
Bruner's Narrative FrameworkBruner's Narrative Framework
Bruner's Narrative FrameworkPamela Rutledge
 
Psychology of Transmedia
Psychology of TransmediaPsychology of Transmedia
Psychology of TransmediaPamela Rutledge
 
Psychology of Design: Brand Story & Virtual Reality - Media Summit 2016
Psychology of Design: Brand Story & Virtual Reality - Media Summit 2016Psychology of Design: Brand Story & Virtual Reality - Media Summit 2016
Psychology of Design: Brand Story & Virtual Reality - Media Summit 2016Pamela Rutledge
 
Overview and Definition of Media Psychology
Overview and Definition of Media PsychologyOverview and Definition of Media Psychology
Overview and Definition of Media PsychologyPamela Rutledge
 
Selfie Empowerment: The Positive Side of Selfies
Selfie Empowerment: The Positive Side of SelfiesSelfie Empowerment: The Positive Side of Selfies
Selfie Empowerment: The Positive Side of SelfiesPamela Rutledge
 
Brand Psychology & Audience Engagement Certificate
Brand Psychology & Audience Engagement CertificateBrand Psychology & Audience Engagement Certificate
Brand Psychology & Audience Engagement CertificatePamela Rutledge
 
Redefining Learning Spaces: Online and Transmedia Education
Redefining Learning Spaces: Online and Transmedia EducationRedefining Learning Spaces: Online and Transmedia Education
Redefining Learning Spaces: Online and Transmedia EducationPamela Rutledge
 
Brand Psychology Workshop
Brand Psychology WorkshopBrand Psychology Workshop
Brand Psychology WorkshopPamela Rutledge
 
The Transmedia Trip: The Psychology of Multi-Platform Engagement
The Transmedia Trip: The Psychology of Multi-Platform EngagementThe Transmedia Trip: The Psychology of Multi-Platform Engagement
The Transmedia Trip: The Psychology of Multi-Platform EngagementPamela Rutledge
 
Psychology of Engagement through Audience Profiling Using Personas
Psychology of Engagement through Audience Profiling Using PersonasPsychology of Engagement through Audience Profiling Using Personas
Psychology of Engagement through Audience Profiling Using PersonasPamela Rutledge
 
Transmedia Storytelling for Social Impact
Transmedia Storytelling for Social ImpactTransmedia Storytelling for Social Impact
Transmedia Storytelling for Social ImpactPamela Rutledge
 
The Science of Audience Engagement
The Science of Audience EngagementThe Science of Audience Engagement
The Science of Audience EngagementPamela Rutledge
 
The Power of Story - Social Storytelling
The Power of Story - Social StorytellingThe Power of Story - Social Storytelling
The Power of Story - Social StorytellingPamela Rutledge
 
Design Matters: Design Basics for Leadership Communication
Design Matters: Design Basics for Leadership CommunicationDesign Matters: Design Basics for Leadership Communication
Design Matters: Design Basics for Leadership CommunicationPamela Rutledge
 

Plus de Pamela Rutledge (20)

What is Media Psychology?
What is Media Psychology?What is Media Psychology?
What is Media Psychology?
 
Storytelling in Practice: Brand Narratives and Archetypes
Storytelling in Practice: Brand Narratives and ArchetypesStorytelling in Practice: Brand Narratives and Archetypes
Storytelling in Practice: Brand Narratives and Archetypes
 
The Olympics As A Public Relations Strategy: Americans Views About China Bef...
The Olympics As A Public Relations Strategy:  Americans Views About China Bef...The Olympics As A Public Relations Strategy:  Americans Views About China Bef...
The Olympics As A Public Relations Strategy: Americans Views About China Bef...
 
Confessions of a Media Psychologist: Pamela Rutledge
Confessions of a Media Psychologist: Pamela RutledgeConfessions of a Media Psychologist: Pamela Rutledge
Confessions of a Media Psychologist: Pamela Rutledge
 
Masters in Media Psychology - Fielding Graduate University
Masters in Media Psychology - Fielding Graduate UniversityMasters in Media Psychology - Fielding Graduate University
Masters in Media Psychology - Fielding Graduate University
 
From Selfies to Fan Experience: Research Interests - Pamela Rutledge
From Selfies to Fan Experience: Research Interests - Pamela RutledgeFrom Selfies to Fan Experience: Research Interests - Pamela Rutledge
From Selfies to Fan Experience: Research Interests - Pamela Rutledge
 
Bruner's Narrative Framework
Bruner's Narrative FrameworkBruner's Narrative Framework
Bruner's Narrative Framework
 
Psychology of Transmedia
Psychology of TransmediaPsychology of Transmedia
Psychology of Transmedia
 
Psychology of Design: Brand Story & Virtual Reality - Media Summit 2016
Psychology of Design: Brand Story & Virtual Reality - Media Summit 2016Psychology of Design: Brand Story & Virtual Reality - Media Summit 2016
Psychology of Design: Brand Story & Virtual Reality - Media Summit 2016
 
Overview and Definition of Media Psychology
Overview and Definition of Media PsychologyOverview and Definition of Media Psychology
Overview and Definition of Media Psychology
 
Selfie Empowerment: The Positive Side of Selfies
Selfie Empowerment: The Positive Side of SelfiesSelfie Empowerment: The Positive Side of Selfies
Selfie Empowerment: The Positive Side of Selfies
 
Brand Psychology & Audience Engagement Certificate
Brand Psychology & Audience Engagement CertificateBrand Psychology & Audience Engagement Certificate
Brand Psychology & Audience Engagement Certificate
 
Redefining Learning Spaces: Online and Transmedia Education
Redefining Learning Spaces: Online and Transmedia EducationRedefining Learning Spaces: Online and Transmedia Education
Redefining Learning Spaces: Online and Transmedia Education
 
Brand Psychology Workshop
Brand Psychology WorkshopBrand Psychology Workshop
Brand Psychology Workshop
 
The Transmedia Trip: The Psychology of Multi-Platform Engagement
The Transmedia Trip: The Psychology of Multi-Platform EngagementThe Transmedia Trip: The Psychology of Multi-Platform Engagement
The Transmedia Trip: The Psychology of Multi-Platform Engagement
 
Psychology of Engagement through Audience Profiling Using Personas
Psychology of Engagement through Audience Profiling Using PersonasPsychology of Engagement through Audience Profiling Using Personas
Psychology of Engagement through Audience Profiling Using Personas
 
Transmedia Storytelling for Social Impact
Transmedia Storytelling for Social ImpactTransmedia Storytelling for Social Impact
Transmedia Storytelling for Social Impact
 
The Science of Audience Engagement
The Science of Audience EngagementThe Science of Audience Engagement
The Science of Audience Engagement
 
The Power of Story - Social Storytelling
The Power of Story - Social StorytellingThe Power of Story - Social Storytelling
The Power of Story - Social Storytelling
 
Design Matters: Design Basics for Leadership Communication
Design Matters: Design Basics for Leadership CommunicationDesign Matters: Design Basics for Leadership Communication
Design Matters: Design Basics for Leadership Communication
 

Dernier

Passbook project document_april_21__.pdf
Passbook project document_april_21__.pdfPassbook project document_april_21__.pdf
Passbook project document_april_21__.pdfvaibhavkanaujia
 
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书zdzoqco
 
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCRdollysharma2066
 
原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degreeyuu sss
 
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,Aginakm1
 
Call In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCR
Call In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCRCall In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCR
Call In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCRdollysharma2066
 
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree 毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree ttt fff
 
How to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AIHow to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AIyuj
 
PORTFOLIO DE ARQUITECTURA CRISTOBAL HERAUD 2024
PORTFOLIO DE ARQUITECTURA CRISTOBAL HERAUD 2024PORTFOLIO DE ARQUITECTURA CRISTOBAL HERAUD 2024
PORTFOLIO DE ARQUITECTURA CRISTOBAL HERAUD 2024CristobalHeraud
 
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degreeyuu sss
 
Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Rndexperts
 
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一diploma 1
 
How to Be Famous in your Field just visit our Site
How to Be Famous in your Field just visit our SiteHow to Be Famous in your Field just visit our Site
How to Be Famous in your Field just visit our Sitegalleryaagency
 
办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一
办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一
办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一F La
 
Cosumer Willingness to Pay for Sustainable Bricks
Cosumer Willingness to Pay for Sustainable BricksCosumer Willingness to Pay for Sustainable Bricks
Cosumer Willingness to Pay for Sustainable Bricksabhishekparmar618
 
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...katerynaivanenko1
 
Call Girls Meghani Nagar 7397865700 Independent Call Girls
Call Girls Meghani Nagar 7397865700  Independent Call GirlsCall Girls Meghani Nagar 7397865700  Independent Call Girls
Call Girls Meghani Nagar 7397865700 Independent Call Girlsssuser7cb4ff
 
PORTAFOLIO 2024_ ANASTASIYA KUDINOVA
PORTAFOLIO   2024_  ANASTASIYA  KUDINOVAPORTAFOLIO   2024_  ANASTASIYA  KUDINOVA
PORTAFOLIO 2024_ ANASTASIYA KUDINOVAAnastasiya Kudinova
 
Call Girls Aslali 7397865700 Ridhima Hire Me Full Night
Call Girls Aslali 7397865700 Ridhima Hire Me Full NightCall Girls Aslali 7397865700 Ridhima Hire Me Full Night
Call Girls Aslali 7397865700 Ridhima Hire Me Full Nightssuser7cb4ff
 
原版1:1定制堪培拉大学毕业证(UC毕业证)#文凭成绩单#真实留信学历认证永久存档
原版1:1定制堪培拉大学毕业证(UC毕业证)#文凭成绩单#真实留信学历认证永久存档原版1:1定制堪培拉大学毕业证(UC毕业证)#文凭成绩单#真实留信学历认证永久存档
原版1:1定制堪培拉大学毕业证(UC毕业证)#文凭成绩单#真实留信学历认证永久存档208367051
 

Dernier (20)

Passbook project document_april_21__.pdf
Passbook project document_april_21__.pdfPassbook project document_april_21__.pdf
Passbook project document_april_21__.pdf
 
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
 
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR
 
原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
 
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
 
Call In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCR
Call In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCRCall In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCR
Call In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCR
 
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree 毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
 
How to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AIHow to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AI
 
PORTFOLIO DE ARQUITECTURA CRISTOBAL HERAUD 2024
PORTFOLIO DE ARQUITECTURA CRISTOBAL HERAUD 2024PORTFOLIO DE ARQUITECTURA CRISTOBAL HERAUD 2024
PORTFOLIO DE ARQUITECTURA CRISTOBAL HERAUD 2024
 
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree
 
Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025
 
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
 
How to Be Famous in your Field just visit our Site
How to Be Famous in your Field just visit our SiteHow to Be Famous in your Field just visit our Site
How to Be Famous in your Field just visit our Site
 
办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一
办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一
办理(宾州州立毕业证书)美国宾夕法尼亚州立大学毕业证成绩单原版一比一
 
Cosumer Willingness to Pay for Sustainable Bricks
Cosumer Willingness to Pay for Sustainable BricksCosumer Willingness to Pay for Sustainable Bricks
Cosumer Willingness to Pay for Sustainable Bricks
 
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
 
Call Girls Meghani Nagar 7397865700 Independent Call Girls
Call Girls Meghani Nagar 7397865700  Independent Call GirlsCall Girls Meghani Nagar 7397865700  Independent Call Girls
Call Girls Meghani Nagar 7397865700 Independent Call Girls
 
PORTAFOLIO 2024_ ANASTASIYA KUDINOVA
PORTAFOLIO   2024_  ANASTASIYA  KUDINOVAPORTAFOLIO   2024_  ANASTASIYA  KUDINOVA
PORTAFOLIO 2024_ ANASTASIYA KUDINOVA
 
Call Girls Aslali 7397865700 Ridhima Hire Me Full Night
Call Girls Aslali 7397865700 Ridhima Hire Me Full NightCall Girls Aslali 7397865700 Ridhima Hire Me Full Night
Call Girls Aslali 7397865700 Ridhima Hire Me Full Night
 
原版1:1定制堪培拉大学毕业证(UC毕业证)#文凭成绩单#真实留信学历认证永久存档
原版1:1定制堪培拉大学毕业证(UC毕业证)#文凭成绩单#真实留信学历认证永久存档原版1:1定制堪培拉大学毕业证(UC毕业证)#文凭成绩单#真实留信学历认证永久存档
原版1:1定制堪培拉大学毕业证(UC毕业证)#文凭成绩单#真实留信学历认证永久存档
 

Playing in the Flow Zone: Designing Games for Flow

  • 1. PLAYING IN THE FLOW ZONE Pamela Rutledge, PhD, MBA Fielding Graduate University Symposium: Only a Game? The Promise of Games to Advance Health, Education, and Longevity August 6, 2015 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
  • 2. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO The promise of games
  • 4. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO Is it ?
  • 5. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO All games are fun If It’s a Game, It Be Fun. Right?
  • 6. Positive Games – Preaching to Choir Wrong
  • 7. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO Put Games Where Your Audience Can Find Them
  • 8. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO Design for Flow
  • 9. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO Flow is the theory of optimal engagement Mihaly Csikszentmihalyi
  • 10. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO In the Flow Zone •  Challenging activity requiring skill •  Clear goals with feedback •  High concentration on activity •  Merging of action and awareness •  Sense of control •  Effortlessness •  Loss of self-consciousness and time •  Doubly rewarding
  • 14. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO Flow is Motivating •  Competence •  Autonomy •  Relatedness
  • 15. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO Social Capital: Gamers Have Kids
  • 16. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO Case Study: Legends of Orkney Transmedia Literacy Project
  • 17. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
  • 18. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO Literacy Bridge •  Collaboration –  Author Alane Adams & Artifact Technologies •  Target –  Young adult non-readers who love games •  Goal –  Create entry point to reading –  Link storyworld to mobile game –  Allow players to join book’s characters in story- consistent quests that motivate exploration
  • 19. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO Location-Based Game Using Beacons Technology •  Bluetooth-enabled sensors deliver content as players pass by •  Encourage a range of social interactions in specific locations •  Recognizes players via mobile devices •  Players collect virtual cards, solve quests and cast spells •  Activities link with action in books •  MixbyTM Technology allows live enhancement
  • 20. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO Game Play •  Each quest is at a new location in Orkney storyworld •  Quests teach about native people and creatures •  Goal: collect all wisdom cards and learn secrets to cast Stonefire spell
  • 21. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO •  Game board size and large number of players created too long between quests •  Lack of cognitive continuity •  Non-interactive upper navigation bar buttons created confusion •  Violation of mental models •  Quest banner information not fully conducive to strategy •  Narrative inconsistency •  Font size and readability •  Perceptual constraints •  Developmental match Development: Testing for Exit Points
  • 22. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO •  Target core psychological needs •  (Self-Determination Theory) •  Autonomy: Increase Player Control •  New Collection screen to offer card sorting animation •  New Journal offers click-to-zoom full screen •  Swipe to view journal content in gallery •  Easier navigation •  Mastery: Enhanced feedback •  New Spellbook offers snapshot of progress •  Spell unlocks and casting options visualizations •  Connectedness: Improved game play •  Less time between quests increases player interaction Solutions
  • 23. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO Integrating User Feedback •  Highlight audience-character resonance for better identification and narrative immersion •  Who doesn’t love a bear with a sword?
  • 24. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
  • 25. Goal Achieved: Young Players Can’t Wait to Read the Rest of the Story
  • 26. Thank You Pamela Rutledge, PhD, MBA Fielding Graduate University prutledge@fielding.edu