50 Ways to Grow Your Email List
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Growing your email list is one of the highest-return marketing activities you can do. Your email list is one of the most valuable assets of your business. Actually it is the most valuable part of your business - after you. These are 50 super-fast lessons in how to find more email subscribers using opt-in optimization, social media, online marketing, offline marketing, creating a great email newsletter and reducing opt-outs. Email lists shrink 30% per year due to list churn, so you have to be adding more than 30% of your subscribers every year just to keep your list the same size.
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50 Ways to Grow Your Email List
- 1. WAYS TO GROW YOUR EMAIL LIST p a m n e e l y. c o m | pa m @pam neel y. c o m | (505) 660-7072
- 2. Why should you grow your email list? …Isn’t email dead? PA M N E E LY. C O M
- 3. Which marketing tactics have the best ROI in your company? PA M N E E LY. C O M Source: DMA National client email report, May 2012
- 4. “What is the first thing you check online every morning?” PA M N E E LY. C O M
- 5. What we’re going to talk about Optimize Opt-ins Offline Marketing Social Media Create Great Emails Online Marketing Minimize Opt-outs PA M N E E LY. C O M
- 6. Optimize the opt-in form PA M N E E LY. C O M
- 7. #1 Put your email sign up form on every page of your site PA M N E E LY. C O M
- 8. #2 Put an email Use this: sign up form on Not this: every page, not just a link to an email sign up page PA M N E E LY. C O M
- 9. #3 Use more engaging copy than just “subscribe” in the opt-in form button PA M N E E LY. C O M
- 10. #4 Test pop-ups PA M N E E LY. C O M
- 11. #5 Add a testimonial for your email messages near the opt-in box PA M N E E LY. C O M
- 12. #6 Would you sign up for this Limit how much information or this? you ask for in the opt-in box PA M N E E LY. C O M
- 13. #7 Offer an incentive to sign up PA M N E E LY. C O M
- 14. #8 Include a link to your privacy statement near your sign-up box PA M N E E LY. C O M
- 15. #9 Start testing PA M N E E LY. C O M
- 16. Social Media PA M N E E LY. C O M
- 17. #10 Add a custom tab to your Facebook page PA M N E E LY. C O M
- 18. #11 Create a LinkedIn group PA M N E E LY. C O M
- 19. #12 Add a sign up form on your blog PA M N E E LY. C O M
- 20. #13 Promote your newsletter in your tweets PA M N E E LY. C O M
- 21. #14 Promote your email newsletter in your YouTube videos PA M N E E LY. C O M
- 22. #15 Use Pinterest to promote your emails PA M N E E LY. C O M
- 23. #16 Use your Google + business page for email signups PA M N E E LY. C O M
- 24. #17 Create a SlideShare account PA M N E E LY. C O M
- 25. ONLINE Marketing PA M N E E LY. C O M
- 26. #18 Use Google AdWords and other pay per click platforms to drive people to an email sign up page PA M N E E LY. C O M
- 27. #19 Write an ebook PA M N E E LY. C O M
- 28. #20 Put a sign up promo in your email signature line PA M N E E LY. C O M
- 29. #21 Partner with other companies and websites PA M N E E LY. C O M
- 30. #22 Use co-registration PA M N E E LY. C O M
- 31. #23 Add “send to a friend” buttons to product pages PA M N E E LY. C O M
- 32. Get weekly deals on overstocked inventory – sign up for our emails #24 Add a “hello bar” PA M N E E LY. C O M
- 33. #25 Create a specific landing page for each one of your media events PA M N E E LY. C O M
- 34. #26 Include a prompt to join your email list at the beginning of the order process PA M N E E LY. C O M
- 35. #27 Write guest posts on related blogs. Use your author bio area to promote your newsletter. PA M N E E LY. C O M
- 36. #28 Create an app PA M N E E LY. C O M
- 37. #29 Add an email sign up form to your Google AdWords ads PA M N E E LY. C O M
- 38. #30 Host a webinar PA M N E E LY. C O M
- 39. #31 Post on forums PA M N E E LY. C O M
- 40. OFFLINE Marketing PA M N E E LY. C O M
- 41. #32 Don’t overlook the fish bowl PA M N E E LY. C O M
- 42. #33 1,000 4 x 6 postcards printed and mailed for $380 Send postcards with an email sign up offer PA M N E E LY. C O M
- 43. #34 Put your best email list sign up promo on your business cards PA M N E E LY. C O M
- 44. #35 Offer a special email sign up bonus the next time you host or participate in an event PA M N E E LY. C O M
- 45. #36 Add a call to action to sign up for your email list on all your printed materials PA M N E E LY. C O M
- 46. #37 Start a series of speaking engagements PA M N E E LY. C O M
- 47. #38 Use the phone PA M N E E LY. C O M
- 48. #39 Add a flyer promoting your emails to every package you mail PA M N E E LY. C O M
- 49. #40 Network PA M N E E LY. C O M
- 50. Create Great Emails PA M N E E LY. C O M
- 51. #41 Find out what your readers really want to know about. PA M N E E LY. C O M
- 52. #42 Create a valuable, free online tool that only requires people to register with their email address PA M N E E LY. C O M
- 53. #43 Segment your list PA M N E E LY. C O M
- 54. Segmenting by behavior is more effective than segmenting by preferences Source: MarketingSherpa Email Marketing PA M N E E LY. C O M Benchmark Survey Methodology: Fielded Sep 2010
- 55. #44 Design for phones PA M N E E LY. C O M
- 56. #45 Make your email messages easy to scan PA M N E E LY. C O M
- 57. #46 Use personalization PA M N E E LY. C O M
- 58. #47 Have a “guest emailer” every so often PA M N E E LY. C O M
- 59. #48 Encourage readers to share their stories PA M N E E LY. C O M
- 60. Minimize opt-outs PA M N E E LY. C O M
- 61. #49 2011 Mail Chimp survey of single versus double opt-in lists: Double opt-in got 28% unique opens 6.3% click-throughs 1.1% hard bounces Reduce opt-outs .83% soft bounces Single opt-in got and spam 17% unique opens 3% click-throughs complaints with 1.85% hard bounces 1.1% soft bounces double opt-in From a GetResponse whitepaper: “accounts using confirmed opt-in experienced almost 40% fewer spam complaints!” PA M N E E LY. C O M
- 62. #50 Let subscribers control how often they hear from you PA M N E E LY. C O M
- 63. BONUS ideas PA M N E E LY. C O M
- 64. #51 Run a contest PA M N E E LY. C O M
- 65. #52 Reward employees who get the most email signups PA M N E E LY. C O M
- 66. #53 Write for industry publications. Use your author bio area to promote your newsletter. PA M N E E LY. C O M
- 67. Sign up for my email newsletter at PamNeely.com/slideshare PA M N E E LY. C O M
- 68. Questions? PA M N E E LY. C O M
Notes de l'éditeur
- This will give people a way to know exactly what they’re getting – and let them feel good that they have not signed up for another boring email newsletter.
- They are annoying, but some are less annoying than others. Show the pop up only once.Never show it to someone who is already subscribed. Offer a really good reason to sign up. Delay the pop up so it shows only on the second or third page the visitor sees.
- Five fields is about maximum. 1) First Name2) Email 3) Email again 4) website 5) zip codeIf you must get more info, use progressive profiling.http://www.quicksprout.com/2013/01/14/11-obvious-ab-tests-you-should-try/
- Free reports.Talk about why people sign up – find that study
- This will give people a way to know exactly what they’re getting – and let them feel good that they have not signed up for another boring email newsletter.
- Use Google Analytics’ “Content Experiments” to test your sign up box to see if any small changes can result in more sign ups. Maybe the input box needs to be larger. Maybe the button signup copy needs to be different. Maybe the button color should be red, or orange, or purple. Start testing to find out. Use the free online statistics tool http://www.splittester.com/ to make sure you have statistically valid results.
- Seriously consider adding these people to a special Facebook email list. Facebook audiences often prefer shorter, more visual content. Offer them a good reason for signing up, like a coupon or the chance to win a shopping spree, or the chance to win your hottest new product.
- Direct people to an email sign up page after they’ve signed up for your group. This is allowed in LinkedIn terms of service and is a terrific way to build a list and to position your company as a thought leader if you do B2B sales.
- Post some of your PowerPoint presentations, and include a call to action to sign up for your email messages at the end of each presentation. You could add a call to action in the footer of each page, as well.
- You’ll get good results if you can find the right offer to get people to sign up. You’ll get better results if you customize the landing page copy and the sign up offer to match the keywords that the people came in on. If Google AdWords gives you undue hassles with ppc, try the Bing/Yahoo platform. The traffic is smaller, but the hassles are too, and there’s still abundant traffic available to grow a list.
- This typically means having a subscriber preferences page (and database).
- Don’t just say “Sign up for our email newsletter”. Include that freebie, coupon or irresistible report. Include a short one-sentence promo for that offer.
- Swap lists and send a one-time email to introduce your site and your great newsletter. Offer these special visitors an equally special incentive to sign up. Or, do a softer sell by adding your best-performing one-sentence email list promo on the bottom of your partner’s email messages for a month. Let them put their email list promotion link on your emails.
- This is similar to the technique above, but co-registration partners are typically found through third party websites. This was a very popular technique several years ago and it still works. For “co-reg” you get to put an email sign up form on the email sign up confirmation page on your partner’s website. They get to put their sign up form on your email sign up confirmation page.
- Include a call to sign up for your list on the bottom of all the send to a friend emails.
- Include a call to sign up for your list on the bottom of all the send to a friend emails.
- So if, say, you’ve got a radio interview on WXVT, mention your email list sign and its wonderful freebie, and send people to an easy to remember landing page, like yoursite.com/WXVT.
- This typically means having a subscriber preferences page (and database).
- Yet another amazing way to reach out to the wider world, and use a very cutting edge format to build up one of the oldest and best Internet marketing tools: your email list.
- Access will be free, but you will get people’s email addresses and permission to mail to them again.
- Include your email sign up call to action in your forum signature line.
- Get an empty fishbowl and put it at the entrance of your restaurant, or at the front desk. Offer a raffle gift to be drawn once a month from the business cards in the fishbowl. Add a note that everyone will be signed up for your email list. This works very well for restaurants, especially if they offer a free lunch or dinner every week. It works even better if it is free lunch or dinner for two.
- Postcards are often cheaper than paid search clicks, depending on your niche.
- Bonus: use a QR code for ease of use.
- All your invoices should have an email sign up prompt, complete with a great freebie in exchange for signing up. Try QR codes for added hipness.
- Offer a sign-up freebie for joining your email list that is related to the topic you’re speaking about.
- Ask people if they would like to sign up for your email list. If you can offer them an attractive freebie ($5 off your next visit, or a free product – you’ll get their mailing address too), then these sign up prompts will be more successful.
- Promote your email list on it. Test a free shipping offer, or 10% off their next order.
- If you meet a good contact at an event get their business card. Ask them – in person – if they’d like to be on your mailing list. Mention some recent information you’ve sent out that would be of interest to them.
- Survey your site visitors to find out what they are interested in. You can use SurveyMonkey.com for this, or you can set up a free Google Drive Survey. There are also several free survey plugins for WordPress blogs.
- Great examples include nutritiondata.com and majesticseo.com.
- Offer different interest categories so your subscribers can get the information they want, and skip the information they don’t want. You’ll get more subscribers and fewer opt-outs, and less “spam” complaints. Word to the wise: there are two definitions on spam - the legal definition, and the typical user’s definition. The user defines anything that is not of interest to them as spam. So segment your list and stay spam free.
- Offer different interest categories so your subscribers can get the information they want, and skip the information they don’t want. You’ll get more subscribers and fewer opt-outs, and less “spam” complaints. Word to the wise: there are two definitions on spam - the legal definition, and the typical user’s definition. The user defines anything that is not of interest to them as spam. So segment your list and stay spam free.
- Use a one-column email design so your readers who are on mobile phones can easily read your text. Also, use 14-point type to make your emails easier to read on mobile devices. Add more headlines that convey lots of information, and never let your paragraphs go more than 4 lines, max.
- Make your email messages easy to scan. Condense what you have to say to about 300 words. Make your emails pack a short punch of useful or interesting information.
- You’ll increase engagement, which will increase reader loyalty. The result is fewer unsubscribes, and a larger list.
- Getting an exclusive message from a major name in your industry or niche is a great way for subscribers to feel they’re getting something special. And they’ll forward those emails, complete with your sign up call to action for all those new readers.
- If you need to incentivize them to get some great stories, then do that.
- The average email list loses 25% of its subscribers every year due to opt-outs and hard bounces.
- Getting too many emails is one of the top reasons for unsubscribing.
- This typically means having a subscriber preferences page (and database).
- This typically means having a subscriber preferences page (and database).
- This typically means having a subscriber preferences page (and database).