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“ Connecting with Audiences through Patient Experience Video Sharing” PAMELA JOHNSTON Lahey Clinic Director of New Media @LaheyClinic @PamJohnston
aka:   SHOW   Don’t Tell ! Using Video to Tell Your Stories
Because we're addicted to technology! Why Video? Why Now?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],People Love  Watching  Video Online
[object Object],[object Object],[object Object],[object Object],[object Object],People Love  Starring  in Video Online
Case in Point: The  Beautiful  Becky
Inside Job:  Meet Your PCP
Dare to  Experiment
Facebook Contests and Giveaways Stuff We’ve Tried
“ Ask The Doc” More Stuff We’ve Tried
Topical News You Can Use Even More Stuff We’ve Tried
Concepts to Consider: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Basic Equipment Rifa Lite Kit $650 Panasonic HPX5000 $10,000 Cannon VIXIA $300 Flipcam $175
[object Object],[object Object],[object Object],[object Object],[object Object],Key Takeaways
Thank You! PAMELA JOHNSTON Lahey Clinic Director of New Media @LaheyClinic @PamJohnston
URLs for Videos Addicted to Technology :  http://www.youtube.com/watch?v=8P9gBq_ntus Dr. Mourtzinos on Bladder Control: http://www.youtube.com/watch?v=_aPyBTvJ7so&feature=youtu.be Becky on YouTube: http://www.youtube.com/watch?v=ISBJSjaME54&feature=youtu.be Becky on Lahey.org: http://www.lahey.org/About_Lahey/Patient_Stories/Becky_s_Story.aspx Meet Dr. Elizabeth Nilson: http://www.youtube.com/watch?v=MDntk1SRzw0&feature=youtu.be Meet Dr. Polly Fraga: http://www.youtube.com/watch?v=XhNjvvT7VrQ&feature=channel_video_title Unsedated Colonoscopy: http://www.youtube.com/watch?v=XhRy4HE64j0&feature=youtu.be Lahey’s New Info Desk: http://www.youtube.com/watch?v=H9sZp8b-4hg&feature=youtu.be Facebook Contest: http://www.youtube.com/watch?v=AVLAEmP-Ybw&feature=youtu.be Ask The Doc: http://www.youtube.com/watch?v=zAFsJH0JUws&feature=youtu.be Slip and Fall: http://www.youtube.com/watch?v=TqWJSmREnSk&feature=youtu.be Pink Glove Dance: http://www.youtube.com/watch?v=OEdVfyt-mLw&feature=youtu.be Lahey Clinic Cancer Walk: http:// www.youtube.com/watch?v =xf5QMNQ_qXM&feature= youtu.be

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Show, Don’t Tell

  • 1. “ Connecting with Audiences through Patient Experience Video Sharing” PAMELA JOHNSTON Lahey Clinic Director of New Media @LaheyClinic @PamJohnston
  • 2. aka: SHOW Don’t Tell ! Using Video to Tell Your Stories
  • 3. Because we're addicted to technology! Why Video? Why Now?
  • 4.
  • 5.
  • 6. Case in Point: The Beautiful Becky
  • 7. Inside Job: Meet Your PCP
  • 8. Dare to Experiment
  • 9. Facebook Contests and Giveaways Stuff We’ve Tried
  • 10. “ Ask The Doc” More Stuff We’ve Tried
  • 11. Topical News You Can Use Even More Stuff We’ve Tried
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Thank You! PAMELA JOHNSTON Lahey Clinic Director of New Media @LaheyClinic @PamJohnston
  • 17. URLs for Videos Addicted to Technology : http://www.youtube.com/watch?v=8P9gBq_ntus Dr. Mourtzinos on Bladder Control: http://www.youtube.com/watch?v=_aPyBTvJ7so&feature=youtu.be Becky on YouTube: http://www.youtube.com/watch?v=ISBJSjaME54&feature=youtu.be Becky on Lahey.org: http://www.lahey.org/About_Lahey/Patient_Stories/Becky_s_Story.aspx Meet Dr. Elizabeth Nilson: http://www.youtube.com/watch?v=MDntk1SRzw0&feature=youtu.be Meet Dr. Polly Fraga: http://www.youtube.com/watch?v=XhNjvvT7VrQ&feature=channel_video_title Unsedated Colonoscopy: http://www.youtube.com/watch?v=XhRy4HE64j0&feature=youtu.be Lahey’s New Info Desk: http://www.youtube.com/watch?v=H9sZp8b-4hg&feature=youtu.be Facebook Contest: http://www.youtube.com/watch?v=AVLAEmP-Ybw&feature=youtu.be Ask The Doc: http://www.youtube.com/watch?v=zAFsJH0JUws&feature=youtu.be Slip and Fall: http://www.youtube.com/watch?v=TqWJSmREnSk&feature=youtu.be Pink Glove Dance: http://www.youtube.com/watch?v=OEdVfyt-mLw&feature=youtu.be Lahey Clinic Cancer Walk: http:// www.youtube.com/watch?v =xf5QMNQ_qXM&feature= youtu.be