1. Panashe Nyamariwata

2. I learnt a lot about conventions of music videos and did
a lot of research into this. I have presented my findings
in my blog post named “conventions of music videos”.
This a basic summary of what I found about conventions
of music videos; There are very basic common features
that can be seen within all the music videos. These
include close ups of artists and the shots when they do
change, change to the beat to make the music video
flow and look effective. Also there is the artist actually
singing through the music video whilst other things are
happening in the music video.

3. I learnt a lot about conventions of music genres and
have done research into this. I have presented my
findings in my blog post named “conventions of music
videos”.
The genre of music that our music video belongs to is UK
Rap. The genre that our music video falls into has the
following conventions as well as the conventions of a
generic music video as mentioned in the previous slide.
These music videos tend to have lot of shots of the
artists and also there always seems to be a video that
doesn’t relate to the lyrics, as they are usually standing
with a group of friends.

4. Superimposition Close-ups Reinforcement of
narrative side
Very clear storyline. Prolonged shots of artist.

5. Another convention of music videos in particular a
convention of the genre that we worked is the
categories that UK Rap falls into. The genre work in falls
conventionally into performance based and narrative
based. So we decided to incorporate this into our music
video to make it as effective as possible.
Performance aspect
Narrative aspect.

6. In order to know what the conventions of a Digipak are I
decided to research into them and presented my
findings on my blog under a post named “Poster-
Overview”
I found that the conventions of a Digipak is as follows:
 Images
 Artist’s name
 Details of tracks
 Track listing
 Song producers
 Song writers
 lyrics
“Loud” Digipak cover