outline

1. INNOVATION
GAPS
PROJECT

2. COMPANIES WANT TO...
Exit the COMMODITY-TRAP of their industry
Increase their PROFITABILITY
Identify new GROWTH opportunities
Create lasting RELATIONSHIPS with their customers
DIFFERENTIATE their organizations from competitors
Minimize INVESTMENTS & OPERATING COSTS

3. BUT...
80%
OF ALL INNOVATION EFFORTS FAIL

4. BECAUSE COMPANIES
FAIL TO...
Identify MEANINGFUL needs
Translate needs into USEFUL products
Create HOLISTIC solutions
Design PROFITABLE business models
Implement EFFECTIVELY their business ideas
Anticipate CHANGE & UPDATE their businesses

6. OUR GOAL IS...
• ATTRACT around 200 stakeholders to participate
in an eye-opening event.
• INSPIRE our comunity to take charge of their
future and pursue the vast amount of opportunities.
• LEARN about the key challenges that the
stakeholders face in their pursuit of growth.
• DEVELOP practical solutions that enable the
stakeholders to solve their issues effectively.
• EDUCATE the community in form of a series of
problem focused and tailored workshops.
• CREATE a movement that will change the
competitiveness of associated stakeholders.
• CAPTURE value that will enable us to continue
solving meaningful problems in our community.

7. PROJECT OVERVIEW
• Exploration of the 9 Innovation Gaps
• Development of a Gap Analysis Tool
• Public Event for the local community
• Data collection at 50+ companies
• Gap Classification
• Gap-Solution Development
• Gap-Focused Action-Workshops
• Create a local movement & support network

8. KEY BENEFITS...
STAKEHOLDER KEY BENEFITS...
How to move and give the right direction to
ENTREPRENEURS
your business?
How to find new ways to differentiate
S&M ENTERPRISES
themselves from the competition.
NON-PROFIT How to maximize the sustainability of your
ORGANIZATIONS organization?
How to overcome resistance to change and
CORPORATIONS create incentives & capabilities for
innovation?
How to effectively support the local
GOVERNMENT business community & foster innovation
and entrepreneurship?

9. WHAT COMMUNICATION CHANNELS
CAN WE USE IN ORDER TO MAXIMIZE
EXPOSURE IN A SHORT PERIOD OF TIME?
CHANNEL MEDIUM MESSAGE
How to you transform your idea into a
Incubadora & Acceleradora eMail, Personal Invitation
profitable & sustainable business?
Clinicas Empresariales & How to overcome the commodity-trap in
eMail, Telephone
Extensión your industry?
Comunidad TEC How do you find your passion and design
eMail
& EX-A-TEC your future?
How do you find your passion and design
División de Postgrado eMail & Personal Invitations
your future?
eMail & Personal Invitations, Do you want to know why 80% of
Contactos Personales
Facebook, LinkedIN innovations fail?
Contactos Empresariales eMail & Personal Invitations How to differentiate your business?
Associaciones Empresariales Personal Invitations & Posters How to differentiate your business?
OTHER Facebook, LinkedIN, Twitter Design your future through Innovation
Do you want to know why 80% of
Newspaper & Radio
innovations fail?

10. HOW WILL WE DESIGN THE EVENT
EXPERIENCE?
PHASE OBJECTIVE WHO’s IN CHARGE?
Maximize Attractiveness
EVENT INFO & TEASERS Minimize Confusion LDI’s
Maximize Response
Maximize Accesibility
EVENT APPLICATION &
Minimize Hustle Jesus, Juan Manuel y Jose Daniel
REGISTRATION Maximize TARGET Group
PAYMENT PROCESS & Minimize Complexity
Iris y Estela
SPONSORS & DISCOUNTS Minimize Perceived Risk
Minimize Confusion
FIND LOCATION Daniel
Maximize Accessibility
Minimize Exclusion
EVENT DATES 13.09. & 22.09.
Maximize Reach
Maximize Attractiveness Macris, Ingrid, Gabi, Maribel PRiscila,
RECEPTION Minimize Delays Abraham
Maximize Usefulness
KEY-EVENT Maximize Inspiration Profes
Maximize Action
Maximize Added Value
NETWORKING Jorge, Alan, Carolina, Anahi, Estela
Maximize Networking
Maximize Participation in Study
EVENT PROFITABILITY
Maximize Cross-Selling

11. WORKSHOPS
GET STARTED | THINK BIG | MAKE IT HAPPEN
3.
2.
1.

12. 1. REFUSE TO CHOOSE... JUST DO IT!
Overcome your fears.
Find your Passion.
Explore ways of making
Financial Stability money with your passion.
Make a living, doing
what you love
Personal Fulfillment
by daniel.pandza@paradygnamics.com

13. WHO SHOULD REGISTER?
DO YOU HAVE A GEAT IDEA, BUT NO CLUE ON HOW TO CONVERT YOUR IDEA INTO A BUSINESS-MODEL?
HOW WE WILL PREPARE YOU FOR COMBAT?
LOAD AIM SHOOT KILL
IDENTIFY IDENTIFY CREATE CREATE DESIGN
WICKED
PROBLEMS
+ MEANINGFUL
NEEDS
+ USEFUL VALUE
PROPOSITIONS
+ HOLISTIC
SOLUTIONS
+ PROFITABLE
BUSINESS MODELS
KEY PRINCIPLES & ATTITUDES FOR SUCCESS
DELIVERABLES & DATES & PRICES
TRANSPORT ACTIVITIES DATES: SAT & SUN
SLEEP-OVER WORKSHOP LOCATION: BOSQUE
FOOD COMBAT PLANS VALUE: $ 4, 000 M.N.
Di
BUSINESS DESIGN
2. B OOT- C AM P

14. 3. +*(.*"(%&&+(-#)-#%/0
Do you have a business plan, but feel that something is missing?
Did you expect that you start-up will make more bucks?
Does your traditional business model need a make-over?
Do you want to become the new pimp in town?
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We’ll check your chicks & put all the ducks in the row...
We’ll spot the hottest corners in town...
We’ll make you hit the streets and take care of Buisness...
We’ll help you count the Benjamins (dollars) ...
1234(.*"5,,(/&40
Rocket-Pitch
Assessment
+ Business Model
Analysis + Business Model
Pimping Session
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!"#$%&''()*+&, Rocket Pitch
-#)- ...workshop
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