36. ก ก (1)
Economic Efficiency: ก
Competitiveness: ก F F
Reducing production costs new elements
Reducing lifecycle costs
Improve Quality of output:
Better quality of goods and services
Add new functions / attribute
23 2553 37
37. ก ก (2)
New Products/Services: F ก F
Diversify products / services
New markets
New industries
Quality of Life:
Availability of goods and services
Overall quality of goods and services
Conservation of natural resources and environment
Better health and safety of people
23 2553 38
42. ก
Innovation Cash Flow
X Months or Years
Market distribution (Diffusion)
+ Development competitors
Evolution
Cash flow
Design
Time
Early adoption
[maybe]
_
Bathtub Curve & Valley of Death Obsolete
Singh Intrachooto, Ph.D. Head of Building Innovation and Technology
Program Kasetsart University Architecture, Bangkok, Thailand
23 2553 43
43. F ก
ก F F TRIZ | Brainstorms
F F
ก F F ก ก F
ก F กก F F F กF F
ก ก F
ก
23 2553 44
47. ก F F
ก F F ก F
ก F F F : ก
F F ก ก F F
F
ก F F F 3 F POM | F personality
| ก originality | ก meaning
ก F F F F ก F F ก ก
ก F F F Fก F F
F F F F
23 2553 The Creative Economy, John Howkins 48
48. ก F F
:ก ก ก
| |
ก F F F ก F ก ก
F ก F
ก F F F ก ก ก
F ก ก
23 2553 The Creative Economy, John Howkins 49
49. ก F F
F personality
ก
F F F F F
ก ก F F F
F Fก F F F F F
F F F
F F F F
23 2553 The Creative Economy, John Howkins 50
50. ก F F
ก originality
ก F F F F F
ก ก F | F ก F
ก ก F F กF F
ก F ก ก F
ก ก F F
F F ก F ก ก F
23 2553 The Creative Economy, John Howkins 51
51. ก F F
ก meaning
ก F F F FF
F ก
ก F ก
F F F ก F
23 2553 The Creative Economy, John Howkins 52
52. ก F F
ก F F F F ก
F ก F F F
ก F| ก |ก ก
ก F
ก ก ก ก ก ก
F ก ก
23 2553 The Creative Economy, John Howkins 53
53. Creative Education
F F
ก F F F
ก กF F
ก F ก F F
F
ก F F
creativity
23 2553
F ก F F 54
95. F
F
ก ก
ก F ก
F ก F ก
F
ก ก ก F
F ก F 39 F
23 2553 96
96. ก
1. ก 19. F
2. ก F 20. F F
3. 21. ก
4. F 22. ก
23. ก
5. 24. ก F
6. F 25. ก
7. 26.
8. F 27. F
9. 28. F ก
10. 29. F ก
11. 30. ก F
12. F 31.
32. ก
13. 33. ก ก F
14. 34. ก ก ก ก
15. 35. ก F
16. F 36. F ก F
17. 37. F ก
18. F 38.
23 2553 39. 97
97. F
F F
ก F ก
ก F F F
ก scenario#1,2,3 ก
F F F
23 2553 98
99. F
กF F F
F F F ก
ก กF F
กF F F
ก F TRIZ กก 40 F F
23 2553 100
100. TRIZ 40 กก
กก กก
1 F F (segmentation) 21 ก F F (rushing through)
2 ก ก (extraction) 22 ก F ก (convert harm into benefit)
3 ก (local quality) 23 ก (feedback)
4 F (asymmetry) 24 ก (mediator)
5 ก (consolidation) 25 ก (self service)
6 ก F (universality) 26 (copying)
7 F ก (nesting) 27 F F (dispose)
8 ก (counterweight) 28 ก (replacement of mechanical system)
9ก ก F กF (prior counter-action) 29 F (pneumatic or hydraulic
10 ก กF (prior action) construction)
11 ก FกF (cushion in advance) 30 F F (flexible membranes or thin
12 ก F ก (equipotentiality) films)
13 ก (do it in reverse) 31 (porous material)
14 ก (spheroidality) 32 (changing of colour)
15 (dynamicity) 33 (homogeneity)
16 ก F กก F 34 F F ก F (rejecting and
(partial or excessive action) regenerating part)
17 F F (transition into a new dimension) 35 ก (transformation of the properties)
18 ก (mechanical vibration) 36 (phase transition)
19 ก (periodic action) 37 F F (thermal expansion)
20 ก F F 38 ก F (accelerated oxidation)
(continuity of useful action) 39 F (inert environment)
23 2553 40 (composite materials) 101
122. ก ก ก
ก F ก ก
กF
F ก F F
กF ก F F
F F
Design Innovation in Technology
Design Innovation in Creativity
Design Innovation in Social
Design Innovation in Environment
23 2553 123
133. Product & Technology
:: ก ก 6
1 4
ก F F
2 ก ก F ก F F
7
5
ก
3
ก
ก F F
August 23, 2010 2553
23 134
134. Product & Technology
:: F F F F
F ก
F ก ก F
ก F 3 F
August 23, 2010 2553
23 135
135. Innovation Solutions
Technology insulator solid core suspension Market
ceramics process
Innovation research commercialization Innovation
customer need
MEA | PEA |
other customer need
Innovation
quality management control Solutions
continuous R&D
just in time
customer service
lightweight material
Management environment & Strategy
Innovation green process Innovation
safety and standard
23 2553 136 136
136. F F F
F F( ก F F F ก
F ) F ก
FF F F ก
F ก
23 2553 137