Technology roadmap International SEPT Program Beethovenstr. 15 | 04107 Leipzig Germany www.sept.uni-leipzig.de

1. Source: Technology Roadmapping Handbook
International SEPT Program
Beethovenstr. 15 "
04107 Leipzig, Germany
Prepare by :
6 Feb 2014 @ NIA"
Pantapong Tangteerasunun"
National Innovation Agency

2. Original process and business activities
Input
Enabling resource"
- Means of production
- Infrastructure capital"
- Financial capital
- Natural capital
- Human capital"
- Means of distribution
- Logistic
- Supplychain
- Value chain
Process
Business activities"
- Management
- Strtegic planning
- Business objective
- Supplychain
- Technology
- Human resource
- Organization culture
- Attitude
- Relationship
- Creativity
- Sufficiency
Output
Results
- Profit
- New products/ "
processes/services
- Productivity
- Efficiency "
[output/input]
- Effectiveness"
[Target/Real results]

3. Diagnose : Innovation business diagnose
iGood
Recorder
iHuman
n
Manage"
Man
ment
Mind
Metho"
Material
dology

4. Diagnose : Innovation business diagnose
Idea "
generation
Recorder
Innovation" Creative" Product"
Life cycle
PS
ivity
Process" Metho"
Develop
dology
NPD

5. -
-
-
-
-
-
-
-
Diagnose : Innovation business diagnose
Voice of customer
Formal system for generating
and assessing ideas
Degree of idea come form
-
-
Recorder
-
This criteriion is related and
close with idea generation
Finding out of specific tool for
solving the problem.
Idea "
generation
Innovation" Creative" Product"
Life cycle
PS
ivity
Time to market
Time to profit
Product life cycle
Number of product
Source of innovation
Technology roadmaps
-
-
Process" Metho"
Develop
dology
How company manipulates
process and continuous
improvement of its production
and process.
Level of you improve method,
machines and materials
-
-
-
Means of proportion of "
output to input
The performance idicators
Cost | Quality | Time
NPD
-
-
-
Level of cross functional teams
Invoving and support from top
manager
Market orientation

6. Technology Roadmaps (TRM)
The Technology Roadmaps (TRM) are part of a
methodology that guarantees the alignment of
investments in technology and the new
development of capabilities, so that they are able
to make capital out of future market needs.

7. Technology Roadmaps (TRM)
This is a tool that brings important support to the
innovation manager, letting them define the firm’s
technological evolution in advance. The tool takes
the relationship between technologies, their
products and services as well as the relationship
with the target markets into account. As a result,
the firm’s technological status can be maintained
or improved.

8. Technology Roadmaps (TRM)
Roadmaps can have different applications. According to
Phaal et ál. (2001), these can be classified into 8 areas:
-
-
-
-
-
-
-
-
Planning of products
Planning of services and capabilities
Strategic planning
Long run planning
Capabilities and knowledge planning
Project planning
Process planning
Integration planning

9. Planning of products
This is the most common Technology Roadmap.
In this case, the different generations of
manufactured products are tied to the necessary
technologies for their development.

10. Planning of services and capabilities
The focus is on how the technologies foster the
firm’s development of capabilities that permit the
rendering of the service.

11. Strategic planning
This kind of Roadmap assesses the different
opportunities that markets and business
tendencies can offer, at strategic level.

12. Long run planning
In this case, Roadmaps are often used at regional
and national levels, where planning is projected
long-term.

13. Capabilities and knowledge planning
This Roadmaps let the firm align its knowledge
capabilities and business goals.

14. Project planning
The Roadmap can also align the different project
activities, e.g. R&D projects with technologies
development.

15. Process planning
Roadmapping permits managing knowledge,
focusing on a particular area of the firm.

16. Integration planning
Through this Roadmap, it is possible to have a
vision about integration and evolution of the
technology, and how they combine with products
and systems in order to create new technologies.

17. INNOVATION ROADMAP’S
DEVELOPMENT PROCESS

18. กระบวนการบริหารจัดการงานวิจัยและพัฒนา
ประเภทของเทคโนโลยี
n
Core Technologies : "
เป=นเทคโนโลยีพื้นฐานที่จําเป=นตDออุตสาหกรรม เชDน เทคโนโลยีภาพถDาย เป=น
พื้นฐานของอุตสาหกรรมถDายภาพและการพิมพJ
n
Complementary Technologies : "
เป=นเทคโนโลยีเพิ่มเติมที่มีความจําเป=นตDอการพัฒนาผลิตภัณฑJ ของบริษัท
ตัวอยDางเชDน เทคโนโลยีไมโครโปรเซสเซอรJ เป=นเทคโนโลยีประกอบใน
อุตสาหกรรมภาพถDายและการพิมพJ

19. กระบวนการบริหารจัดการงานวิจัยและพัฒนา
ประเภทของเทคโนโลยี
n
Peripheral Technologies :
เทคโนโลยีรอบนอกเป=นเทคโนโลยีที่ไมDมีความจําเป=นตDอการผลิตผลิตภัณฑJ
แตDเป=นเทคโนโลยีสําคัญสําหรับการประยุกตJของธุรกิจ
n
Emerging Technologies :
เทคโนโลยีที่เกิดขึ้นใหมDถือเป=นสิ่งใหมDสําหรับบริษัท โดยอาจสามารถสรVาง
ผลประโยชนJใหVกับบริษัทในระยะยาวไดV

20. กระบวนการบริหารจัดการงานวิจัยและพัฒนา
การประเมินเทคโนโลยีของบริษัท
n
n
n
เทคโนโลยีของบริษัท "
(it own technologies)
เทคโนโลยีของคูDแขDง "
(technologies of your competition)
เทคโนโลยีเกิดใหมD
(emerging technologies)

21. EX. Tool#1 : Technology Radar

22. A: MIT’s Folding Car

23. B : MIT’s Flyer Car

24. C : Toyota Hybrid

25. D: Opel Ampera

26. E: Tesla Roadster

27. F: Better Place Car
Nissan Rogue
crossover SUV

28. G : Wireless Charger Platform

29. Technology Radar
A: MIT’s Folding Car
D: Opel Ampera
B : MIT’s Flyer Car
E: Tesla Roadster
C : Toyota Hybrid
G : Wireless Charger Platform
F: Better Place Car

30. Technology Radar
A: MIT’s Folding Car
B
D
C
A
E
D: Opel Ampera
F
G
B: MIT’s Flyer Car
C: Toyota Hybrid
E: Tesla Roadster
G : Wireless Charger Platform
F: Better Place Car

31. EX. Tool#2.1 : Technology roadmap

32. EX. Tool#2.2 : Roadmap for products

33. EX. Tool#2.3 : P&T Synchronization

34. EX. Tool#3 : Morphological analysis
Watch : morphological analysis
Main Parameter
Material
Machanism
Display
Battery
Source power
Band
Design
Storage
Optional
Wood
Steel
Analog
LED
Plastic
Gold
Needle
Silver
Light
Digital
LCD
Concept#1
The target in Morphological Analysis lays in all
possible solution projects in search problem.

35. EX. Tool#3 : Morphological analysis
Imagine that you want to create a new lamp. The starting point for this might be
to carry out a morphological analysis. Properties of a lamp might be power
supply, bulb type, light intensity, size, style, finish, material, shade, and so on.

36. Diagnose : Innovation business diagnose
Idea "
generation
Recorder
Innovation" Creative" Product"
Life cycle
PS
ivity
Process" Metho"
Develop
dology
NPD

37. Diagnose : Innovation business diagnose
Analyzer
Creative"
PS
Innovation"
Life cycle
Your company
Best practice
Process"
Develop
Product"
ivity
Metho"
dology
NPD
Idea "
generation

38. Diagnose : Innovation business diagnose
Coaching
Coaching and focus on "
lack criteria. "
In this case :
- Innovation life cycle
- Creative problem solving
- Technology roadmaps
Your company
Best practice
Gap "
analysis