2. Future of Collaboration
by @SamTheButcher wordle.net

3. will be to enterprises what social networks are to consumers
COLLABORATION NETWORKS

4. It is not about “on-premise” versus “on-demand”.
It will be all about the user EXPERIENCE

5. INNOVATION will be redefined by
operational excellence

6. Organizations without boundaries
will drive the next wave of PRODUCTIVITY

7. Information Technology
will evolve into
“INFORMATION FABRIC”

8. Implications For The Future Of Work
COLLABORATION IS MORE CRITICAL THAN EVERCOLLABORATION IS MORE CRITICAL THAN EVER
Where we workWhen we work What tools we useWho We Work WithHow we work

9. VIDEOVIDEO

10. New And Better ExperiencesNew And Better Experiences
Technology Adoption Provides The Foundation
For Collaboration in the Enterprise
Applications & Devices
- SOA, XML, Web 2.0 tools,
Mashups
- Business, collaboration,
industry applications
- Smart Phones & PDA’s,
desktop devices
Network Services:
- Security (WIPS, NAC, SCM)
- Context (Location, Presence)
- Application Acceleration
- Virtualization
Networks:
- Fixed LAN
- Wireless
- Mobile Data Networks
- Premise & Cloud
Integrated Services
Any Combination of Applications and Devices
The Network Is The Platform

11. The Network Is The Platform For Collaboration…
Combining the best of premises-based
and on-demand networks to enable
rich and seamless collaboration

12. Policy Security LocationAccessVirtualization Presence
Integrated Network Services Provide Intelligence and Context...
 Who are you?
 What is your role in the organization?
 What are your permissions?
 Where are you?
 Are you available?
 What device are you using?

13. …To A Broad Range of Cisco Applications And Devices
Audio Conferencing TelephonyWeb Conferencing
Video ConferencingCustomer Care Email
IM
Mobility TelePresence
Team Spaces
Policy Security LocationAccessVirtualization Presence

14. …And Extend Into A Multi-Vendor World
Policy Security LocationAccessVirtualization Presence
Audio Conferencing TelephonyWeb Conferencing
Video ConferencingCustomer Care Email
IM
Mobility TelePresence
Team SpacesCollaboration
Applications
3rd
Party DevicesBusiness
Applications
Custom
Applications

15. …To Enable New And Better Experiences

17. © 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 17
Technology
1717
CultureProcess
What Does It Mean For You?

18. © 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 18
Business Imperatives
During Challenging Times
Boundaryless
Organization
Competitive
Differentiation
Customer
Intimacy
Employee
Productivity
Cost
Reduction

19. © 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 19
Mapping Collaboration Initiatives
To Business Imperatives
Boundaryless
Organization
Competitive
Differentiation
Customer
Intimacy
Employee
Productivity
Cost
Reduction
Technology
TelePresence:
$172M in travel
savings in FY08
Telecommuting:
$277M per year in
employee time
savings
Cisco SOAR:
45% increase in
specialist interactions
w/ customers
Unified
Communications:
Acquisitions in 8 days
vs. 45
iZone Wiki:
Collaborative
innovation  New
$1B businesses
Process
Collaborative
Support:
$4M in support costs
saved through Mac
Wiki
Deal Approval
Process:
Increased approver
productivity by
$27M/Year
User-Centered
Design Process:
Including customers
in product design
Deal Approval
Process:
$137M Margin
Improvement
Collaborative
Prospecting w/
Resellers
Culture
Connected
Workplace:
$82M in real estate
& cost savings
Promoting Employee
Participation:
C-Vision, Blogs,
Ciscopedia, Directory
Cisco 3.0:
1700 hours of
customer interaction
w/o travel
Collaborative
Leadership:
28 priorities per year
vs. one or two
Inter-Company
Boards & Councils
Source: Cisco IBSG, 2009

20. © 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 20
Cisco’s Productivity Journey
Information Sharing Transactions Interactions Collaboration
FY95 FY00 FY05 FY08
0
1
2
3
4
5
Web 1.0 Web 2.0
Source: Cisco IBSG, 2009
Web 2.0
Collaboration
Solutions
$691M
Web 1.0
Internet
Solutions
$3.7B
Benefits ($B/Yr)

21. The Road Ahead
 Demonstrate cost savings & fast ROI
 Focus on productivity
 Differentiate your customer’s experience
 Start transitioning to a boundaryless organization
 Join Cisco’s collaboration community:
www.cisco.com/go/joinconversation