1. LatinCouver Business and
Cultural Society
Strengthening ties between the Latin
and local culture

2. The Executive Team
Paola Murrillo, MBA, Founder LatinCouver
President, Mirrai International Marketing Services
Francisco Perello, President. Board of Directors
Environmental Ph.D. P.Eng, Associate, Keystone Environmental
Cory Herman, Vice President, Board of Directors
VP Sales and Marketing, Apex Sustainable Foundations
Tann Forest Products , orestry FSC Sales Manager
Sherese Johnson, Secretary, Board of Directors
Consultant, Environmental Education
MA – Sponsored thesis on the consultation process to develop LatinCouver as an organization that
supports sustainability.
Pilar Roman, Treasurer, Board of Directors
MetroVancouver Corporate Relations
Advisory Board includes:
Consul of Costa Rica, Antonio Arreaga
Boyd Cohen, President, Visible Strategies
Paul Lorillo, Regional Director of Aboriginal Affairs, Heritage Canada

3. LatinCouver
• We are a “plaza” a multicultural non-profit organization
which brings together all Latin Americans from all
countries and Latin enthusiasts living in Canada, through
business and cultural events.
• We also help new business to adapting better to
Vancouver and t is at the forefront of serving the needs
of new immigrants, long-time residents, and all Latin
American enthusiasts.
• We are the largest Latin American organization in
Vancouver.

4. La Plaza/ OUR LATIN PLAZA IN BC

5. Awards and Accolades
 Paola Murrillo is the proud recipient of the award
program "10 Most Influential Hispanic Canadians
2011", a title given in honor of the outstanding
achievement made in the Latin American
community.
 LatinCouver recognized at the
forefront of Multi-cultural
social media.

6. Our Story
 LatinCouverdiverse Latin communities. Into strengthenraiseunifyprofile of the
Mainland’s
was founded with a mission
doing so, we
and
the
the Lower
Latin community in BC.
 Social capital isreport on Social Capital to the wellbeing of new immigrants. A to
recent federal
an important element
supports a body of research that points
the importance of developing strong networks.**
 New immigrants have difficulty obtaining Canadian experience and retaining
skills.**
 LatinCouver’s operationstowns and neighbourhoods in aLatin America. La Plaza is
central to most villages,
are modeled after ‘La Plaza’, popular convening spot
the hub of activity for a community and is the nucleus of the city.
 With the hardleveragingLatinCouver’s and off-line events towe have been
successful in
work of
both on-line
over 300 volunteers,
strengthen business
networks, foster the growth of cultural activities, and provide educational
opportunities for adapting to Vancouver.
** McDonald, T., E. Ruddick, A. Sweetman, and C. Worswick, eds. 2010. Canadian Immigration: Economic Evidence for a Dynamic Policy
Environment. Montreal and Kingston: Queen’s Policy Studies Series, McGill-Queen’s University Press.
** Hansen, D. (2010, September 14). Adult new comers more likely to Canada more likely to be jobless. The Vancouver Sun,
Retrieved http://www.vancouversun.com/business/Adult+newcomers+Canada+more+likely+jobless/3525549/story.html.

7. Our Vision
To be the premier organization in BC where Latins and locals
come together in a plaza to do business, celebrate culture,
engage with Latin affairs, and advance sustainability.

8. Programs
LatinCouver’s activities provide the interface for Vancouver’s vibrant and diverse
Latin communities, local interests, and emerging trends. ~ Francisco Perello

9. Programs
Social Enterprise, Marketing Services: The LatinCouver website offers
advertisement opportunities to the community.
Highlights:
Business Directory for Latin
business
Advertisement options on
the website (banners,
advertorials, social media
etc.)
Volunteer operated.
Structure in place for sales
commission.

10. Programs
Latin American Professional Network A formal network to develop local/ Latin owned busine
ventures in the Lower Mainland.
Highlights:
Provide marketing and
educational benefits to
business members.
Support the Corporate
Climate Leaders program.
BE PART OF OUR –
AMIGO CARD
BUSINESS MEMBERSHIP

12. A formal program to
network and develop
Latin owned and related
business ventures in the
Lower Mainland.

13. LEARN SPANISH WITH OUR WORKSHOPS
A space for dialogue and culture!
This is your space for socializing and practicing
your communication skills, meet friends and get
the inside scoop on LatinCouver activities.

14. New Commers Program (NAP)
Facilitating the settlement process for highly
educated professionals from Latin American
who are planning to move to B.C. to help them
with their transition to B.C.

16. Programs
New Arrivals Program:
Outreach to newcomers before and after arrival to
Canada.
Highlights:
On-line resources linking to
Metro Van Guides
Webinars to offer legal
immigration
Connect new comers with
a mentor in their field
Sports and recreational activities

17. Programs
Carnaval Del Sol: Annual celebration to kick-off the summer
festivities of Vancouver. Latin communities unite and foster
multicultural interactions.
Highlights:
Multi-cultural
Mini-world cup soccer tournament
Performing arts and entertainment
International cuisine
Business promotions
Family activities
Sustainability awareness

18. Carnaval Del Sol
The day we all Shine together!
Annual celebration to kick-off the summer festivities of
Vancouver. Latin communities unite and foster
multicultural interactions.

21. Sports and Somos Amigos Club

23. Programs
Expo Plaza Latin America: An international business
conference that is open to all enterprises and government
representatives from North America, Central America, and South
America.
Highlights:
Facilitate the exchange of information on the
regions’ latest products and technologies
Explore prospective business ventures and
various investments options through interactive
seminars
Feature discussions and workshops to address
investment outlook and sustainability issues in
Latin America.

24. INSPIRING LATINO AWARD
CEREMONY
A regional award to recognize the
contributions of distinguished members
in the Latin American communities.

25. AMIGO LATINCOUVER DISCOUNT
MEMBERSHIP CARD
Discount Membership card to help raise funds
for our programs and events
http://www.latincouver.ca/amigo/

27. Halloween

28. Latin American Green
Initiatives and
Technologies Seminars:
In celebration of Earth
Day, this workshop will
present the various green
initiatives in Latin
America that are
currently taking place or
will be in the near future.

32. How we have been growing

33. Outcomes
In the process of creating and maintaining the networking hub
and organizing events, we have created an innovative model for
community outreach that supports our Vision:
To be the premier organization in BC working for the enrichment
of the Latin community, the environment and the lives of
everyone.

35. Synergy with the City
As the interface between the Latin and local
communities, we endeavor to collaborate with City
initiatives:
Economic Development:
Attracting and retaining talent in Vancouver.
Promoting and facilitating green business growth.
Assisting entrepreneurs through networking
and professional development.
Facilitating Latin American trade
opportunities.

36. Synergy with the City
2020 Greenest City Initiative:
Greening our festivals and events (measuring our carbon footprint,
promoting green business).
Supporting the work of a LatinCouver Sustainability Committee with a
mission to foster eco-literacy and model strategies for reducing our individual
and collective footprint.
Organizing outdoor recreation and educational events (no fun-city).
Hosting events to promote sustainable development (Green Technologies
and Initiatives in Latin America).
Leveraging on-line media and communications to
promote green programs.
Walking the talk, strong desire to lead from where
we stand and initiate dialogue with other organizations
regarding the tougher questions around moving towards
sustainability: Sponsorship, exhibitors, and vendors.

37. Synergy with the City
Creative City Initiative:
Create an environment of collaboration, to create
opportunities for continuing dialogue among cultural
partners and to invite citizens to engage and participate in
cultural activities.
Supporting the development of Latin arts and culture
within Vancouver.
Providing innovative forums for
cross cultural learning.
Stamp out the no fun-city stigma.