A snapshot of the work done during the Summer Internship 2016

1. Summer Internship Viva
April – June 2016
Pooja Patil
MBA Communication Management
Brand Communications

2. Contents
• Introduction
• Industry Overview
• Company/Agency Overview
• Assigned activities and execution
• Application of classroom learning

3. Introduction
Industry
Overview
Company
and
agency
overview

4. Industry overview
Global
Scenario
Indian
Scenario
Key
players
in the
industry

5. Company/Agency Overview
Group
Companies
Philosophy
Business
Categories
CapabilitiesClients

6. Group
Companies
Philosophy

7. Philosophy
Business
Categories
• Consumer Products
• Durables
• Services and Internet
What
We change behavior
Why
To set potential free
How
By being brave
together

8. Clients

9. Assigned activities and execution

10. Brands
worked on

11. Brands
wise tasks
performed
Task 1
Revamp the Instagram Strategy for
Club Mahindra
Task 2
Ideation, planning and execution for
Club Mahindra’s long term Social
influencer program initiative –
‘Dream Trails’
Task 3
Creatives for the social media posts
and Emailers as per the content plan
timelines.
Task 4
Prepare weekly content slides for
tweets comprising of copy and
creative to send to the client.
Key tasks

12. Brands
wise tasks
performed Task 2
Prepared a
comprehensive
digital report (May
2016) for Oreo India
with guidance and
reference from a
report prepared
earlier.
Task 3
A complete Social Media Audit
of the #chefwithchunkies
campaign by Good Day
chunkies. (Client requirement)
Task 1
Prepared a
Sentiment analysis
presentation

13. Brands
wise tasks
performed
Task 1
Prepared a presentation on the
complete digital landscape of
the competitors.
Task 2
Suggested Ideas to go about
relaunching Swaraj Tractors on
Digital platforms.

14. Key
Tasks
Task 1
Brainstormed
on ideas for
Mother’s Day
Social media
campaigns
Task 5
ORM for the
month of June
Task 4
Conducted an
online search
and prepared a
list of Influencers
for Father’s Day
campaign on
Facebook
Task 3
Brainstormed
on ideas for
Father’s Day
Task 2
Prepared a
content plan
calendar for
the month of
June
Brands
wise tasks
performed

15. Brands
wise tasks
performed
Mahindra Trucks & Buses
Tasks
• Devise an Instagram Strategy for
Mahindra Trucks and Buses
Mahindra Blazo
Tasks
• Ideas for amplification of Indian Ice
Road Truckers on Social Media
• Ideas for amplification of the Truck
Art Campaign on Social Media
Mahindra Bolero Pik-Up
Tasks
• Quality check for the new
website design for Mahindra
Bolero Pik-up.
Sub-brands under Mahindra rise
that were worked on:
Mahindra Bolero Pik-Up
Mahindra Trucks & Buses
Mahindra Blazo

16. Brands
wise tasks
performed
Task1
Researched on
the various
articles available
on the internet
and Prepared a
list of articles
found as
reference for the
content writer.
Task 2
Created an excel
sheet for new and
interesting blog
post ideas under
the different sub
categories of the
blog. Edited the
blog content
calendar for the
same.
Task 3
Monitored the
creative team’s
adherence to the
timelines for a set
of creatives to be
submitted to the
client.

17. Online Researches Conducted
New at Facebook
Facebook cross-device targeting
powered by Atlas
Facebook Audience network
Facebook Local awareness ads
Facebook Lead generation ads
Social Banking
KotakHashtag banking
KotakJifi
ICICI bank pay
ICICI bank Pockets
Instagram for Business
An overall understanding of
Instagram as a platform for
different brands
The features available
Limitations
Updates
Case studies
Other
Overall
Tasks

18. Tools &
Websites
used
Major Analytics Tools
Used:
• Analytics on the
Facebook dashboard
• YouTube Analytics
• Twitter Analytics
Some more tools Used:
• Similarweb
• Buzz Graph
• SocialBakers
• Fan page Karma
• Followerwonk
• Vidstat
• Social Mentions
• Hashtag Tracker
• Keyhole

19. • Digital Ecosystem
• Research Methodology
• Project Management
• Consumer Behavior and Insights
• Brand Ecology
Applications
of Classroom
Learning

20. Thank You