2. Table of Contents
Step 1 – Getting Acquainted with mobile ads
What is eCPM?
Breaking down ad formats
Step 2 – Choosing an ad format based on goals
Step 3 – Analytics & Optimization
Looking to balance revenue with a tolerable UX?
Do you want minimally invasive ads?
Do you need to monetize quickly?
Is your app a mobile game?
Do you want to maximize your earnings?
Monitoring your app
Mobile monetization mistakes to avoid
A/B testing
Allocation
Boosting eCPMs
Index
How to integrate AppFlood’s Ads
Glossary
Intro - Why monetize with mobile ads?
For the full eBook, get it here: “3 Easy Steps to Monetize Android Apps”

3. Time spent on mobile devices is skyrocketing, which means that there’s $16B in
ad spend that can go into the pocket of developers showing in-app mobile ads.
Why monetize with mobile ads?
Source: KPCB Internet Trend Report

4. What is eCPM?
Breaking down
ad formats

5. • eCPM is known as “effective cost per 1000 impressions.”
• eCPM is an advertising metric used to benchmark an advertiser’s quality.
• eCPM is calculated using the following equation:
Learn more about eCPMs and why eCPM ≠ Revenue in AppFlood’s free eBook.
What is eCPM?
Learn more about eCPMs: “What is eCPM and what is there to know about this metric?”

6. Banner ads
If you’re a developer who’s looking for a quick advertising solution, banner ads slide
up or pop up at the top or bottom of the screen. The simplicity of deploying a banner
ad makes it a popular choice among developers, despite its negative reputation.
Interstitial ads
Interstitial ads take over an app’s screen. However,
interstitials can generate high CTRs compared to
other ad formats, but if the format is displayed too
quickly, the format can appear spammy.
Breaking down ad formats
This is why more than half of developers use interstitials

7. Panel ads
Game developers love panel ads. Five ads are
displayed with the largest ad panel at the top of
the screen, followed below by four thumbnail ads.
Panels offer an unobtrusive user experience as the
format can be triggered by a button sitting in the
navigational menu.
App List
An app list displays ads in list form. The layout of
the app list is inherently designed to pack in as
many ads as possible into a mobile screen. So
somewhere down the list, an advertised app is
bound to catch the user’s interest.
Like panel ads, this format can also be triggered
from a custom button.
Here’s how to decide between panels or app lists

8. Icon ad
Icon ads are pushed to the user’s home screen
and displayed within an app’s icon. When the user
taps on the icon, the ad format opens up either a
panel or list ad format depending on the
publisher’s choice.
Note: Icon ads are banned from Google Play.
Push Notification Ad
Push notification ads push ads to the
smartphone’s system notification dashboard.
Note: Push Ads are banned from Google Play.

9. Custom Ads
With custom ads you can opt to creatively display
ads in customizable formats of your choosing.
You’re in control of how you want to style this ad
format, so you can mix and match two existing ad
formats if you wish, reskin an existing format, or
even design a brand new format that displays ads
natively in your mobile app.
Have questions about ad formats? Feel free to reach out

11. Looking to balance revenue with a tolerable user-experience?
Do you want minimally invasive ads?
Do you need to monetize quickly?
Is your app a mobile game?
Do you want to maximize your earnings?
What is your monetization goal?

12. Interstitials are:
1. Easy to deploy
2. Generates the most revenue
3. Full screen takeover can be used
strategically after “Game Over”
screens, between levels, etc.
List ads:
1. Generate the highest eCPMs
2. Has the second-highest CTR
3. Second highest earnings
1. Want to balance revenue with a
tolerable UX?
Choose interstitials or list ads
Settled on interstitials or lists? Get started here

13. If your #1 priority is your app’s UX, choose panel or lists, & maybe custom ads.
Panel and List ads are:
1. Discrete
2. Panels command the second
highest eCPMs & one of the
highest CTRs
3. But list ads tend to make more
money
Note: We wouldn’t recommend you to rely solely on panel or list ads if monetization is a concern.
2. Do you want minimally invasive ads?
Start making money with minimally invasive ads

14. If time isn’t on your side, deploy interstitial or banner ads.
1. Easy to add.
2. Both generate high
impressions despite
low to moderate CTRs.
1. Banners may not make much
money, but interstitials will.
3. Need to monetize quickly?
There’s no time to lose. Here’s how to monetize now.

15. If you’re monetizing a mobile game, you can experiment with any ad format.
4. Is your app a mobile game?
Get AppFlood’s free eBook to learn how to use each ad format for your mobile game.

16. Although eCPMs won’t tell you how much money you’ll make, you should keep in mind…
(Despite interstitial
ads commanding low
eCPMs.)
…interstitials still generate the most revenue
compared to other ad formats regardless of
an advertiser’s CPI or CPC campaign.
5. Want to maximize your earnings?
Interstitials will maximize earnings. Start monetizing now.

17. Ad format examples
If you’re not certain about what ad format you should use in your app, take a look at the following ad formats publishers,
based on App Store categories, have used before.

18. Ad format examples

19. 1. Monitoring
your app
2. Mobile ad
monetization mistakes
to avoid
3. A/B
testing
4. Allocation
5. Boosting
eCPMs

20. You need to first-and-foremost be able to understand what you’re looking at
when you’re going through an analytics dashboard. This is after all the
command center where you’re tracking your app’s earnings.
1. Monitoring your app

21. Make sure you know how to identify
in any analytics dashboard the
following:
CTR
IR
eCPM
Impressions
Ad campaign types
Daily limits
Fill rates
Earnings
Clicks
Installs
Allocation
…and more
1. Monitoring your app

22. AppFlood’s customizable charts conveniently take care of your trend reporting with
organized data points and advanced filters.
1. Monitoring your app (cont.)

23. To start off, a basic way to optimize your earnings even before you even think about downloading
an ad network’s SDK is to avoid the mistakes of monetization altogether. Here’s what you need to
know:
1. Ask your ad network for help
2. Mobile ad monetization mistakes
to avoid
2. Don’t forget to analyze data - Use all of your resources
on hand, especially an ad network’s analytics
dashboard, to help you make educated decisions.
3. Don’t make carbon copy iOS and Android monetization
strategies
4. Don’t be afraid of interstitial ads
5. Publishers should creatively integrate ad formats.
6. eCPM isn’t Pandora’s Box - eCPMs merely judge the quality of an advertiser.
7. Have a clear growth strategy - Have a strategy for growing your app’s userbase and
revenue.

24. Always test your app with multiple ad formats.
3. A/B Testing

25. What is “allocation”?
Answer: Publishers can manually
redistribute traffic to high-
performing advertisers.
4. Allocation
Note: We recommend new publishers
to keep allocation on “Auto,” which
lets AppFlood’s AppMatch™ allocate
traffic automatically to avoid giving
out invalid installs. To

26. 1. Select an ad format with high
eCPMs.
2. Choose the right ad network &
don’t fall for ridiculous eCPM claims.
3. Avoid ad networks with too many
partners – distribution through
more than one ad network can slow
ad load time, and thereby decrease
eCPMs and revenue.
4. Reach out to advertisers about a
direct deal.
5. Boosting eCPMs

27. Wrapping up
Smartphones and tablets, thanks to its portability, are ever present in subways, at
bars, office, and of course your living room. Regardless of where they are, people are
biding their entertainment and productivity on mobile devices, which presents an
opportunity for publishers like yourself to generate revenue with mobile ads.
If you’ve read through this presentation, you should have a pretty good feel for
identifying and strategizing a mobile app monetization plan. At the same time, by
now you can identify an ad format that fits your monetization goal, while ensuring
that your ads are performing optimally to maximize eCPMs and revenue.
With that said, you’re finally ready to get started with monetizing your Android app.
If you found this presentation informative, get the full eBook for an in-depth look into monetizing
Android apps with ads .

29. 1. Sign-up with AppFlood
2. Log into your account and add the app to
AppFlood that you want to monetize
3. Download the Android or iOS SDK
4. Wait for your app’s approval. AppFlood will
respond to your approval request within 24
hours.
How to integrate AppFlood’s ads

30. Impressions - The number of times an advertiser’s mobile ad was delivered and displayed in the
publisher’s app.
Native Ads - Ads that display contextually within an app to minimize interferences with the user
experience.
Direct Deals - Advertisers propose advertising deals for display ads by contacting publishers
directly to negotiate over ad inventory and bid prices.
Click-Through Rate (CTR) - A metric for measuring the rate that ads are clicked on. The CTR can
be calculated by dividing the number of times an ad was clicked on, by the number of times the
ad was shown.
Install Rate (IR) - The rate at which users install the advertised app. The IR can be calculated by
dividing the number of times the ad was installed, by the number of clicks the ad received.
Cost Per Click (CPC) - The cost the advertiser must pay for one click.
Cost Per Install (CPI) - The cost the advertiser must pay for one install.
Cost Per Mille (CPM) - The cost the advertiser must pay for 1,000 impressions.
effective Cost Per Mille (eCPM) - A standard of measurement that identifies the quality of an
advertiser by analyzing the average cost of every 1,000 impressions given.
Glossary

31. appflood.com