1. Global Android Advertising
Industry Insights
Q4 2013
2013 Holiday Season
-North America-

2. eCPMs rose during the holidays as demand for
mobile ad inventory increased.

3. Nov. 29
marks the start of
the “holidays”

4. Between Nov. 28-29 installs increased 129%
per advertiser…
… suggesting that Nov. 29 is the start of the holidays
for the mobile ad industry.

5. Mobile activity
peaked during
Christmas

6. Holiday CTRs were too similar to identify differences, however…
Christmas Eve garnered 170% more installs per
advertiser than Black Friday.

7. Christmas Eve’s install rate was 9.19% compared
to Black Friday’s 2.93% IR.

8. Did users
cost less during
Black Friday or
Christmas?

9. CPI during Christmas holiday (after Dec. 1) never broke $1.
Christmas holiday CPI peaked on Dec. 23 at $0.76.
The same can’t be said for the week of Black Friday.

10. In fact, mobile advertisers spent 4 X more to acquire
one user on Black Friday than Christmas Eve.

11. Publishers earned
more during
Black Friday

12. Demand for holiday inventory usually drives up
mobile ad spend, and 2013 was no different.

13. Consequently publishers made 94% more revenue
during Black Friday than Christmas Eve.

14. In fact, publishers during the week of Christmas
made 7.7% more than the week of Black Friday.

15. Black Friday is
overrated
(unless you’re a mobile ad publisher)

16. Read AppFlood’s full report:
Turns out mobile users are a bargain
during Christmas, not Black Friday

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