1. 2016
Where affluent Coronado trendsetters turn to
find out what is happening and where to eat,
play, shop, stay and enjoy.
MEDIA AUDIENCE
Prepared by:
Brandy Malone | 619-365-4533
Brandy@eaglenewsca.com
2. Why Coronado’s Audience?
Educated Savvy
Consumers
71% of our readers
purchase products &
Services seen in the
Coronado Eagle &
Journal
Income – More
to Spend
Over 70% of the
Coronado Eagle &
Journal Readers have
a HHI over $70,000 –
that’s 31% more than
the rest of the country.
Source: The Coronado Eagle & Journal statistics are verified through the Circulation Verification Council, an independent audit company
Digitally
Engaged
Consumers
Coronadonewsca.com
is #1 in Organic
Keyword Searches for
Coronado & Island
News
We are a young
market with
more spenders
We deliver audience.
50% of our readers
are between the ages
of 25-44 and 39% are
age 44 or older.
3. Reaching the
Hyper-local Audience
80 % of Coronado adults are Coronado Eagle & Journal
readers or Coronadonewsca.com visitors.
If you want to reach the Coronado market you’ll need
both print & interactive solutions, as our website receives
over 40,000 page views per month.
Reach the largest Coronado audience with our hyper-local
programs.
Hyper-Local Product Targets might include:
•High Impact Ads in Local Sports & News Sections
•Engaging Online Display Banners
•Section Front Sponsorships in print and online
•Full color Magazine Ads
For a customized campaign give us a call today!
Source: The Coronado Eagle & Journal statistics are verified through the Circulation
Verification Council, an independent audit company
4. Reaching the
Lifestyle Audience
Coronado residents love shopper-tainment! As people
who view shopping as entertainment that engages all the
senses, more lifestyle outlets in 2016 will blur the line of
demarcation between traditional formats, merging
restaurants with food markets, serving up food and wine
tastings, providing live music and movies, and creating
places for friends and co-workers to gather and socialize
and our readers will be there!
Reach the largest Coronado audience with our lifestyle
programs.
Lifestyle & Entertainment Product Targets might include:
•Top-level positioning on home pages, Lifestyle &
Entertainment landing pages & printed sections
•Coronado Magazine Ads
•Email Marketing Newsletters
• Online Display Banners including video
• Digital & Print Coupons
For a customized campaign give us a call today!
Source: http://www.nielsen.com/us/en/insights/reports/2012/retail-usa-whats-in-store-
2016.html
5. Reaching the Military
Audience
The military “catalyzed” $30.5 billion in economic impact
in the county (significantly more than tourism’s $15.9
billion impact)
Military spending sustained 354,000 jobs. With individual
earnings of $16.3 billion.
San Diego is the 2nd largest Military Market in the country.
And Coronado is home to two Military Installations in San
Diego NAS North Island and the Naval Amphibious Base.
Reach the largest Coronado audience with our military
audience programs.
Military Audience Product Targets might include:
•High Impact Ads in Local Sports & News Sections
•Custom Landing Pages with data capture
•Contest Sponsorships
•Event Sponsorship
•Display Advertising in our Military Section in print and digital
•Display advertising in Sports, Night & Day Street, and Wheels
sections
For a customized campaign give us a call today!
Source: 2011 Nielsen, Inc.; 2011 Scarborough Research, Release 1.
SDMAC, SD, ConViz Bureau, RIMSII Economic Impact study based on 2009 data
6. Reaching the Digital
Audience
8 in 10 homes have a computer. We rank #1 in Cable
Modem Connections, #2 in High-speed Internet at home, #2
in Smartphone usage, and #3 in $2500+ spending online.
Mobile is huge. San Diego ranks in the nation’s Top 5 for
Mobile advertising expenditures as a percentage of total
online.
Reach the largest Coronado audience with our digital
programs.
Digital Audience Product Targets might include:
•Email Marketing Newsletters
•Digital Coupons
•Custom Digital Magazines/Special Sections
•Cherry Picked-Audience of Premium News Networks
•Pre-Roll video targeted behaviorally on specific channels
•Interactive Section Sponsorships
•Online Banner Display ads on our Homepage
For a customized campaign give us a call today!
Sources: 2010 Nielsen Claritas, Inc., 2010 Borrell Associates, Inc., 2010 Scarborough Research R1
7. For over 100 years, Coronado Eagle & Journal,
the longest standing and most read media outlet
in the city, has published the news for the people
of Coronado. A weekly newspaper, delivered
Wednesday to every household, local businesses,
racks and subscribers. The publication consists of
community news, classifieds and legal sections.
Circulation: 12,500
Deadlines: Space reservation is at 12:00 p.m.
Thursday preceding the date of publication.
Artwork must be approved before Monday at
Noon.
Spot color is available upon request. Ask your
Eagle Representative for pricing.
Advertising Opportunities:
PRINT DISPLAY ADVERTISING
8. Advertising Opportunities:
DIRECT EMAIL ADVERTISING
The Eagle Weekender is an email that is sent
toward the end of the week. It contains pertinent
information about what is happening in
Coronado for the weekend.
99.9% Successful Delivery Rate
35% Open Rate
4% Click Rate
Deadlines: Space reservation is at 12:00 p.m.
Thursday preceding the date of publication.
Artwork must be approved before Monday at
Noon.
In addition, your banner will also be included in
the Promo of the Eagle Weekender in the
Coronado Eagle & Journal.
9. Advertising Opportunities:
CORONADO MAGAZINE
Reaching readers with local island interests the
Coronado Magazine is inserted in the Coronado
Eagle & Journal which is delivered to every
household in Coronado, local businesses, racks
and subscriptions.
Publication Dates: Bi-Monthly
10. Run-on-site Banner advertisements are
placed on home page and internal pages
for 100% coverage within
coronadonewsca.com.
Page Views: 40,000+ monthly
Availability is first come, first serve. Run
on site banner ads can either run 6 or 12
months. National Campaign length is
available.
Verified metrics through the DoubleClick
for Advertisers system.
Advertising Opportunities:
ONLINE ADVERTISING
11. We accept circulars and other inserts
distributed in all home delivered and
dealer delivery copies of the Coronado
Eagle & Journal and Imperial Beach
and South County Eagle & Times.
Insert folded sizes must be less than
8.5 x11 inches. For Single or Multiple
page inserts for Total Home Delivery,
Full or Zoned Circulation contact your
sales representative.
Advertising Opportunities:
CIRCULAR INSERT ADVERTISING
12. Maximum Audience Reach
Source: The Coronado Eagle & Journal statistics are verified through the Circulation Verification Council, an independent audit company
The Coronado Eagle & Journal is
delivered to every household in
Coronado, as well as in racks
throughout the city for our tourists
and visitors.
Market coverage
in Coronado
100%
13. You run your business, we run your effective marketing. Deal?
We Deliver Opportunity
STEP 1: Success Meeting:
•We Identify your most important initiatives
•We’ll bring in our intelligence team to uncover your target audience
STEP 3: Measuring Success:
•We will assist you in monitoring your audience engagements, our staff
will provide research, reporting, and optimization recomendations to
ensure your success
STEP 2: High Impact Products to
Jump-Start Your Business:
•We’ll recommend the most effective
cutting edge multi-media products.
•Plan out the first phase of your campaign
•Our on-site team of expert media designers
are here if you need them for design and
creative needs, as well as marketing and
branding ideas and solutions.
