SlideShare une entreprise Scribd logo
1  sur  18
Télécharger pour lire hors ligne
Dhanesh

Gundla
Amogh Kadam
Prathmesh Parab
What is Public Relations ?
Public

relations (PR) is the
practice of managing the flow of
information between an
individual or an organization and
the public.
The

aim of public relations by a
company often is to persuade
the public, investors, partners,
employees, and other
stakeholders to maintain a
certain point of view about it, its
leadership, products, or of
Definition
“Public relations is a planned process to
influence public opinion, through sound
character and proper performance, based
on mutually satisfactory two-way
communication.”
PR is essentially defensive


It is a corporate armour that the company
can wear which would protect the company
during adverse times
Public

relations can also be defined simply
as the practice of managing communication
between an organization and its publics
Marston‟s four-step “RACE”
model describes the PR process:
 R = Research
 A = Action
C =
Communication
 E = Evaluation
Functions of PR
Promoting goodwill
 Promoting product, service, corporate
image
 Corporate communications
 Lobbying
 Counteracting negative publicity

Advantages of PR
Credibility
 Cost
 Avoidance of Clutter
 Lead Generation
 Ability to reach specific groups
 Image Building

Disadvantages of PR
Difficult to quantify PR benefits
 Lack of control
 „Deft‟ management required

Role of PR Officer
• Advocate
The public relations manager is the chief advocate for
the company. He must focus all energy on building an
organization that will be deemed a good corporate citizen.
He is the mouthpiece for management -- and in political
circles known as the press secretary.

•Communicator
The public relations manager crafts communications
policies and oversees the development of all statements
and news releases for the company. Sociology,
psychology and good journalism are requisite talents for
the manager and staff. Communications must be clear,
concise and relevant to the audience.


Problem Solver
The public relations manager is the ultimate spin
doctor. It is her job to put the best face on news and
information that could embarrass or malign the
company's reputation. Often, she will be called upon
to polish mundane information into platinum data that
gives the company more credit than would ordinarily
be due for routine accomplishments.



Opinion Maestro
The public relations manager directs all outreach
efforts. He is responsible for media placements and
coordinating organizational functions and the efforts
of executives. It is his responsibility to determine the
executive appropriate for each situation and ensure
that person has approved information and statements
in hand.
Uses of PR
Customer complaints and redressal
 It is an opportunity to cement relations with
the customer
 Very important in the service and hospitality
industry
Combating rumours / falsehoods
 Confront and disclose facts in leading
media
 Give the positive side of the story
 Capitalise on rumour to your benefit
 Rumour can be dismissed as ridiculous
When PR is used for the purpose of
marketing its product and services, it
is known as Marketing Public
Relations (MPR)
It can be a very important component of the
entire communications mix of the company
Objectives of MPR
Assist in the launch of
products/company
 Assist in repositioning a mature
product
 Building interest in in a product
category
 Influencing specific target groups
 Countering negative publicity
 Building corporate image that rubs off
onto its products

Public relations, marketing, and
advertising……
aren‟t they all the same thing?

14
The answer is……not really!


Marketing and advertising traditionally
promote products and services.



Public relations promotes the entire
organization.

15
For PR to work there are several
prerequisites
It must first put its own house in order
 IR must have the respect of
employees and community
 Management must justify its profits
and prove that it is not profiteering
 Work for the community as an able
corporate citizen

How do PR people get their job
done?
Using clout of the agency by virtue of
being a space buyer
 Cultivating relations with media and
leveraging that when required
 Communication that is newsworthy
and which media would be glad to
carry

Public Relations

Contenu connexe

Tendances

Tendances (20)

Publicity
PublicityPublicity
Publicity
 
Powerpoint presentation on public relation
Powerpoint presentation on public relationPowerpoint presentation on public relation
Powerpoint presentation on public relation
 
Public relation
Public relationPublic relation
Public relation
 
PR process
PR processPR process
PR process
 
History & functions of Public Relations
History & functions of Public RelationsHistory & functions of Public Relations
History & functions of Public Relations
 
Public Relations
Public RelationsPublic Relations
Public Relations
 
Introduction to Public Relations | What is PR?
Introduction to Public Relations | What is PR?Introduction to Public Relations | What is PR?
Introduction to Public Relations | What is PR?
 
Introduction to Public Relations
Introduction to Public RelationsIntroduction to Public Relations
Introduction to Public Relations
 
Public relation
Public relationPublic relation
Public relation
 
PR
PRPR
PR
 
Public relations practice and theory
Public relations practice and theoryPublic relations practice and theory
Public relations practice and theory
 
Meaning and definition of public relation
Meaning   and  definition  of  public  relationMeaning   and  definition  of  public  relation
Meaning and definition of public relation
 
Publics in pr
Publics in prPublics in pr
Publics in pr
 
Internal vs external public of public relations
Internal vs external public of public relationsInternal vs external public of public relations
Internal vs external public of public relations
 
Managing public relation in public and private sector
Managing public relation in public and private sectorManaging public relation in public and private sector
Managing public relation in public and private sector
 
Public relation officer
Public relation officerPublic relation officer
Public relation officer
 
Research in Public Relations
Research in Public RelationsResearch in Public Relations
Research in Public Relations
 
Corporate communications
Corporate communicationsCorporate communications
Corporate communications
 
Public relations
Public relationsPublic relations
Public relations
 
Exhibitions as a tool of public relations
Exhibitions as a tool of public relationsExhibitions as a tool of public relations
Exhibitions as a tool of public relations
 

En vedette

Marketing public relation
Marketing public relationMarketing public relation
Marketing public relationjublegeorge
 
Public relations powerpoint
Public relations powerpointPublic relations powerpoint
Public relations powerpointIffi Saheb
 
Pr planning and programming
Pr planning and programmingPr planning and programming
Pr planning and programmingElsVanBetsbrugge
 
Public Relations Program Planning
Public Relations Program PlanningPublic Relations Program Planning
Public Relations Program PlanningBarbara Nixon
 
The basics of corporate identity
The basics of corporate identityThe basics of corporate identity
The basics of corporate identityAlexandra Chudinova
 
Public Relations Marketing
Public Relations MarketingPublic Relations Marketing
Public Relations MarketingSchay Enn
 
The Rise of the Machines: Understanding How Data Accelerates AI
The Rise of the Machines: Understanding How Data Accelerates AIThe Rise of the Machines: Understanding How Data Accelerates AI
The Rise of the Machines: Understanding How Data Accelerates AIVolker Hirsch
 
4-step public relations process
4-step public relations process4-step public relations process
4-step public relations processScott Lindenberg
 
Functions & activities of PR
Functions & activities of PRFunctions & activities of PR
Functions & activities of PRravneet999
 
Personal Branding Tools for PR Professionals
Personal Branding Tools for PR ProfessionalsPersonal Branding Tools for PR Professionals
Personal Branding Tools for PR ProfessionalsBrittany Berger
 
The Role of Public Relations in an Organization
The Role of Public Relations in an OrganizationThe Role of Public Relations in an Organization
The Role of Public Relations in an OrganizationSundance Marketing
 
Personal branding building brand you handouts
Personal branding   building brand you handoutsPersonal branding   building brand you handouts
Personal branding building brand you handoutsCyndee Woolley
 
New Tools of Public Relations: Social Media
New Tools of Public Relations: Social MediaNew Tools of Public Relations: Social Media
New Tools of Public Relations: Social MediaPete Codella
 
Different typeDifferent Types of Exhibition Displayss of exhibition displays
Different typeDifferent Types of Exhibition Displayss of exhibition displaysDifferent typeDifferent Types of Exhibition Displayss of exhibition displays
Different typeDifferent Types of Exhibition Displayss of exhibition displaysSam Exhibition
 
Public Relations And Publicity
Public Relations And PublicityPublic Relations And Publicity
Public Relations And PublicityMonika
 

En vedette (19)

Marketing public relation
Marketing public relationMarketing public relation
Marketing public relation
 
Public Relations in Schools
Public Relations in SchoolsPublic Relations in Schools
Public Relations in Schools
 
Public relations powerpoint
Public relations powerpointPublic relations powerpoint
Public relations powerpoint
 
Pr planning and programming
Pr planning and programmingPr planning and programming
Pr planning and programming
 
Public Relations Program Planning
Public Relations Program PlanningPublic Relations Program Planning
Public Relations Program Planning
 
The basics of corporate identity
The basics of corporate identityThe basics of corporate identity
The basics of corporate identity
 
Public Relations Marketing
Public Relations MarketingPublic Relations Marketing
Public Relations Marketing
 
The Rise of the Machines: Understanding How Data Accelerates AI
The Rise of the Machines: Understanding How Data Accelerates AIThe Rise of the Machines: Understanding How Data Accelerates AI
The Rise of the Machines: Understanding How Data Accelerates AI
 
Publicity Presentation
Publicity PresentationPublicity Presentation
Publicity Presentation
 
4-step public relations process
4-step public relations process4-step public relations process
4-step public relations process
 
Functions & activities of PR
Functions & activities of PRFunctions & activities of PR
Functions & activities of PR
 
Personal Branding Tools for PR Professionals
Personal Branding Tools for PR ProfessionalsPersonal Branding Tools for PR Professionals
Personal Branding Tools for PR Professionals
 
The Role of Public Relations in an Organization
The Role of Public Relations in an OrganizationThe Role of Public Relations in an Organization
The Role of Public Relations in an Organization
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
 
Personal branding building brand you handouts
Personal branding   building brand you handoutsPersonal branding   building brand you handouts
Personal branding building brand you handouts
 
New Tools of Public Relations: Social Media
New Tools of Public Relations: Social MediaNew Tools of Public Relations: Social Media
New Tools of Public Relations: Social Media
 
Week 2 tools n tech in pr
Week 2 tools n tech in prWeek 2 tools n tech in pr
Week 2 tools n tech in pr
 
Different typeDifferent Types of Exhibition Displayss of exhibition displays
Different typeDifferent Types of Exhibition Displayss of exhibition displaysDifferent typeDifferent Types of Exhibition Displayss of exhibition displays
Different typeDifferent Types of Exhibition Displayss of exhibition displays
 
Public Relations And Publicity
Public Relations And PublicityPublic Relations And Publicity
Public Relations And Publicity
 

Similaire à Public Relations

The practice of pr in the philippines101
The practice of pr in the philippines101The practice of pr in the philippines101
The practice of pr in the philippines101Michellin Lobos
 
The practice of pr in the philippines101
The practice of pr in the philippines101The practice of pr in the philippines101
The practice of pr in the philippines101Michellin Lobos
 
Corporate public relations
Corporate public relationsCorporate public relations
Corporate public relationssaurav kishor
 
Public Relations & Publicity
Public Relations & Publicity Public Relations & Publicity
Public Relations & Publicity Anubha Rastogi
 
Public relation aspect
Public relation aspectPublic relation aspect
Public relation aspectANUJ CHAUDHARY
 
Public Relations, Advertising, Corp Comm & Mar Com 1 F
Public Relations, Advertising, Corp Comm & Mar Com  1 FPublic Relations, Advertising, Corp Comm & Mar Com  1 F
Public Relations, Advertising, Corp Comm & Mar Com 1 Fshahjipr
 
Public Relations Management
Public Relations ManagementPublic Relations Management
Public Relations ManagementSanchit
 
Sesi 1 pr function toward crisis
Sesi 1 pr function toward crisisSesi 1 pr function toward crisis
Sesi 1 pr function toward crisisFirsan Nova
 
Public relations, social media
Public relations, social mediaPublic relations, social media
Public relations, social mediaSaAD ALmaLki
 
Corporate Communication
Corporate CommunicationCorporate Communication
Corporate CommunicationKalahub
 
human relations development and training
human relations development and traininghuman relations development and training
human relations development and trainingSrishtiSingh137
 
chapter 7 imc mkt.ppt
chapter  7 imc mkt.pptchapter  7 imc mkt.ppt
chapter 7 imc mkt.pptDiribaGebisa
 
Corporate communication in lieu of attendence
Corporate communication in lieu of attendenceCorporate communication in lieu of attendence
Corporate communication in lieu of attendencemangalsingh123
 

Similaire à Public Relations (20)

Public relations
Public relationsPublic relations
Public relations
 
Public Relations Strategies 1.pdf
Public Relations Strategies 1.pdfPublic Relations Strategies 1.pdf
Public Relations Strategies 1.pdf
 
The practice of pr in the philippines101
The practice of pr in the philippines101The practice of pr in the philippines101
The practice of pr in the philippines101
 
The practice of pr in the philippines101
The practice of pr in the philippines101The practice of pr in the philippines101
The practice of pr in the philippines101
 
Corporate public relations
Corporate public relationsCorporate public relations
Corporate public relations
 
Public Relations & Publicity
Public Relations & Publicity Public Relations & Publicity
Public Relations & Publicity
 
Unit 3
Unit 3Unit 3
Unit 3
 
Public relation aspect
Public relation aspectPublic relation aspect
Public relation aspect
 
Public Relations, Advertising, Corp Comm & Mar Com 1 F
Public Relations, Advertising, Corp Comm & Mar Com  1 FPublic Relations, Advertising, Corp Comm & Mar Com  1 F
Public Relations, Advertising, Corp Comm & Mar Com 1 F
 
Public Relations Management
Public Relations ManagementPublic Relations Management
Public Relations Management
 
Sesi 1 pr function toward crisis
Sesi 1 pr function toward crisisSesi 1 pr function toward crisis
Sesi 1 pr function toward crisis
 
PRO duties
PRO dutiesPRO duties
PRO duties
 
Public relations, social media
Public relations, social mediaPublic relations, social media
Public relations, social media
 
Corporate Communication
Corporate CommunicationCorporate Communication
Corporate Communication
 
human relations development and training
human relations development and traininghuman relations development and training
human relations development and training
 
chapter 7 imc mkt.ppt
chapter  7 imc mkt.pptchapter  7 imc mkt.ppt
chapter 7 imc mkt.ppt
 
Public relations
Public relationsPublic relations
Public relations
 
Get Conversational!
Get Conversational!Get Conversational!
Get Conversational!
 
Corporate communication in lieu of attendence
Corporate communication in lieu of attendenceCorporate communication in lieu of attendence
Corporate communication in lieu of attendence
 
Mm Pr
Mm PrMm Pr
Mm Pr
 

Plus de Prathamesh Parab

Plus de Prathamesh Parab (15)

Blackberry-Marketing Strategy
Blackberry-Marketing StrategyBlackberry-Marketing Strategy
Blackberry-Marketing Strategy
 
Modes of Entry into International Business
Modes of Entry into International BusinessModes of Entry into International Business
Modes of Entry into International Business
 
Matching Supply & Demand & CRM
Matching Supply & Demand & CRMMatching Supply & Demand & CRM
Matching Supply & Demand & CRM
 
Service Selling
Service SellingService Selling
Service Selling
 
Hamleys
HamleysHamleys
Hamleys
 
Data Collection-Primary & Secondary
Data Collection-Primary & SecondaryData Collection-Primary & Secondary
Data Collection-Primary & Secondary
 
Consumer Reserch & Market Segmentation
Consumer Reserch & Market SegmentationConsumer Reserch & Market Segmentation
Consumer Reserch & Market Segmentation
 
Image Consultant
Image ConsultantImage Consultant
Image Consultant
 
Salman Khan- PR
Salman Khan- PRSalman Khan- PR
Salman Khan- PR
 
Business ethics & social resposibility
Business ethics & social resposibilityBusiness ethics & social resposibility
Business ethics & social resposibility
 
Maslow's hierarchy of needs
Maslow's hierarchy of needsMaslow's hierarchy of needs
Maslow's hierarchy of needs
 
Segment, Target & Positioning
Segment, Target & PositioningSegment, Target & Positioning
Segment, Target & Positioning
 
Job Dissatisfaction
Job DissatisfactionJob Dissatisfaction
Job Dissatisfaction
 
ICICI Bank
ICICI BankICICI Bank
ICICI Bank
 
Consumer Protection Act-1986
Consumer Protection Act-1986Consumer Protection Act-1986
Consumer Protection Act-1986
 

Dernier

SEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna NakouSEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna NakouMarianna Nakou
 
"The Ultimate Guide: Creating TikTok Content That Captures Millions"
"The Ultimate Guide: Creating TikTok Content That Captures Millions""The Ultimate Guide: Creating TikTok Content That Captures Millions"
"The Ultimate Guide: Creating TikTok Content That Captures Millions"Theoda Metcalf
 
8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfoliogfrank8020
 
How to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdfHow to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdfBanyanbrain
 
THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...Ajinkya Pawar
 
Understanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptxUnderstanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptxelizabethella096
 
Verified Wise Account Buy Verified Wise Account
Verified Wise Account Buy Verified Wise AccountVerified Wise Account Buy Verified Wise Account
Verified Wise Account Buy Verified Wise Accountcashapp
 
Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.VWO
 
Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...SoftrickSolutions
 
youth bundle Reawakening of life energy
youth bundle Reawakening of life  energyyouth bundle Reawakening of life  energy
youth bundle Reawakening of life energyquruxshamso21
 
BLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly BulletinBLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Jomer Gregorio
 
Promotion of business Online .ppt
Promotion of business Online        .pptPromotion of business Online        .ppt
Promotion of business Online .pptbharathithangavelu
 
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPHWHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPHSara Moccand-Sayegh
 
Unlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search ResultsUnlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search Resultspratikpriyadarshi222
 
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...ivypcsoseo
 
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAETOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAEasiyahanif9977
 
Winning In House SEO Battles - by Ash Nallawalla
Winning In House SEO Battles - by Ash NallawallaWinning In House SEO Battles - by Ash Nallawalla
Winning In House SEO Battles - by Ash NallawallaAsh Nallawalla
 
Human vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdfHuman vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdfDawn Anderson MSc DigM
 

Dernier (20)

SEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna NakouSEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna Nakou
 
"The Ultimate Guide: Creating TikTok Content That Captures Millions"
"The Ultimate Guide: Creating TikTok Content That Captures Millions""The Ultimate Guide: Creating TikTok Content That Captures Millions"
"The Ultimate Guide: Creating TikTok Content That Captures Millions"
 
8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio
 
How to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdfHow to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdf
 
THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...
 
Reliv Opportunity Slides US
Reliv Opportunity Slides USReliv Opportunity Slides US
Reliv Opportunity Slides US
 
Understanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptxUnderstanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptx
 
Verified Wise Account Buy Verified Wise Account
Verified Wise Account Buy Verified Wise AccountVerified Wise Account Buy Verified Wise Account
Verified Wise Account Buy Verified Wise Account
 
Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.
 
Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...
 
youth bundle Reawakening of life energy
youth bundle Reawakening of life  energyyouth bundle Reawakening of life  energy
youth bundle Reawakening of life energy
 
BLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly BulletinBLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
 
Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024
 
Promotion of business Online .ppt
Promotion of business Online        .pptPromotion of business Online        .ppt
Promotion of business Online .ppt
 
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPHWHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
 
Unlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search ResultsUnlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search Results
 
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
 
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAETOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
 
Winning In House SEO Battles - by Ash Nallawalla
Winning In House SEO Battles - by Ash NallawallaWinning In House SEO Battles - by Ash Nallawalla
Winning In House SEO Battles - by Ash Nallawalla
 
Human vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdfHuman vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdf
 

Public Relations

  • 2. What is Public Relations ? Public relations (PR) is the practice of managing the flow of information between an individual or an organization and the public. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of
  • 3. Definition “Public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication.”
  • 4. PR is essentially defensive  It is a corporate armour that the company can wear which would protect the company during adverse times Public relations can also be defined simply as the practice of managing communication between an organization and its publics
  • 5. Marston‟s four-step “RACE” model describes the PR process:  R = Research  A = Action C = Communication  E = Evaluation
  • 6. Functions of PR Promoting goodwill  Promoting product, service, corporate image  Corporate communications  Lobbying  Counteracting negative publicity 
  • 7. Advantages of PR Credibility  Cost  Avoidance of Clutter  Lead Generation  Ability to reach specific groups  Image Building 
  • 8. Disadvantages of PR Difficult to quantify PR benefits  Lack of control  „Deft‟ management required 
  • 9. Role of PR Officer • Advocate The public relations manager is the chief advocate for the company. He must focus all energy on building an organization that will be deemed a good corporate citizen. He is the mouthpiece for management -- and in political circles known as the press secretary. •Communicator The public relations manager crafts communications policies and oversees the development of all statements and news releases for the company. Sociology, psychology and good journalism are requisite talents for the manager and staff. Communications must be clear, concise and relevant to the audience.
  • 10.  Problem Solver The public relations manager is the ultimate spin doctor. It is her job to put the best face on news and information that could embarrass or malign the company's reputation. Often, she will be called upon to polish mundane information into platinum data that gives the company more credit than would ordinarily be due for routine accomplishments.  Opinion Maestro The public relations manager directs all outreach efforts. He is responsible for media placements and coordinating organizational functions and the efforts of executives. It is his responsibility to determine the executive appropriate for each situation and ensure that person has approved information and statements in hand.
  • 11. Uses of PR Customer complaints and redressal  It is an opportunity to cement relations with the customer  Very important in the service and hospitality industry Combating rumours / falsehoods  Confront and disclose facts in leading media  Give the positive side of the story  Capitalise on rumour to your benefit  Rumour can be dismissed as ridiculous
  • 12. When PR is used for the purpose of marketing its product and services, it is known as Marketing Public Relations (MPR) It can be a very important component of the entire communications mix of the company
  • 13. Objectives of MPR Assist in the launch of products/company  Assist in repositioning a mature product  Building interest in in a product category  Influencing specific target groups  Countering negative publicity  Building corporate image that rubs off onto its products 
  • 14. Public relations, marketing, and advertising…… aren‟t they all the same thing? 14
  • 15. The answer is……not really!  Marketing and advertising traditionally promote products and services.  Public relations promotes the entire organization. 15
  • 16. For PR to work there are several prerequisites It must first put its own house in order  IR must have the respect of employees and community  Management must justify its profits and prove that it is not profiteering  Work for the community as an able corporate citizen 
  • 17. How do PR people get their job done? Using clout of the agency by virtue of being a space buyer  Cultivating relations with media and leveraging that when required  Communication that is newsworthy and which media would be glad to carry 