2. Product which can provide
 High value for money
Environment Friendly
High Quality
Prosperity of Employees, dealers and
suppliers
Continuous Innovation
Customer Interaction

4. CONCEPT APPLICATION
Option 1- Convenience of owning a Scooty shown through „A day in life of a girl‟
Option 2- „S‟ factors showcased through ramp display and wallpaper

5. TVS Scooty Pep Suspension
TVS Scooty Pep Plus Mileage
Availability in various colors
TVS Scooty Pep Specifications

6. Girls conscious about their looks on the
bike
Expect Freebies
Family Values
Service provided at TVS
Traditional Touch

10. TVS Scooty Pep+ is the best looking
scooty in the class
Sleek body and light weighted scooty
is most sought after scooty by females
Wide range of Colours
Mobile charger socket is added
feature in the scooty

11. City
Model
Prices
Ex-Showroom
On-Road
Scooty Pep Plus Price in Delhi
Rs. 36,900
Rs. 39,000*
Scooty Pep Plus Price in Hyderabad
Rs. 36,700
Rs. 42,000*
Scooty Pep Plus Price in Ahmedabad
Rs. 36,800
Rs. 42,000*
Scooty Pep Plus Price in Jaipur
Rs. 36,076
Rs. 41,400*
Scooty Pep Plus Price in Chennai
Rs. 34,910
Rs. 38,500*
Scooty Pep Plus Price in Coimbatore
Rs. 36,450
Rs. 41,950*
Scooty Pep Plus Price in Bangalore
Rs. 34,000
Rs.39,000*
Scooty Pep Plus Price in Kokata
Rs. 35,400
Rs. 40,270*
Scooty Pep Plus Pricea in Mumbai
Rs. 36,670
Rs. 42,000*
Scooty Pep Plus Price in Pune
Rs. 35,000
Rs. 39,700*

13. Clear positioning &
segmentation
Cool Wallpapers
Website:
www.scootygals.com
Tough and Trendy Features
“Scooty Team Diva”
contest
TVS Smiles forever
Program

16. Yamaha Ray
Mahindra Rodeo
RZ
Hero Honda
Pleasure
Mahindra Duro
DZ
Bajaj Krystal
Honda Activa

17. Overall Performance
YEAR
SALES
(IN LAKH)
GROWTH
N.P.
2004-05
80000
17%
485.56
2005-06
80000
4%
554.59
2006-07
87000
10%
613.18
2007-08
101000
16%
611.33
2008-09
115000
12%
882.03
2009-10
147000
24%
664.81
2010-11
212000
42%
1340.69
2011-12
265000
26%
1622.82

19.  India's second largest brand in the scooterette segment.
 TVS Scooty Pep+ moped is powered by a 4 stroke, air cooled, single
cylinder with a displacement of 87.8cc. The compact engine produces a
top power output of 5 PS at 6,500 rpm and generates a peak torque of 5.8
Nm at 4,000 rpm.
 The size of TVS Scooty models is too small that it
clear way even in heavy traffic.
can
easily

20.  Initially conceived of as a Scooter for both male & female.
TVS chose the strategy to tap the nascent segment of women riders.
 Its women on Wheels concept provide two-wheeler riding training to
women across small and large towns in India.

21.  Designed specifically for young women who travel short distances.
 Launched in 2005 Scooty Pep Plus features a light- weight body, with
a choice of 99 colours.
 Light weight but has enough power, ample color options, great
storage space.

22. Differenciation
 “TVS Automatic Transmission”, developed by TVS Motor Company.
 low power consumption and frequent gear changes while driving in
dense traffic".
 fuel efficiency by as much as twenty percent when compared to the
conventional.

23. National & International
Pesence
 Scooty off late has been facing tough competition from Pleasure , Activa
and Krystal.
 Awarded 'Star Performer -Silver Shield' in two/three wheelers
category, by EEPC India, for excellent export performance for year 200708.
 The Company crossed a new milestone in exports with annual time high
sales of 2.70 lakh numbers in 2011-12.

24. Product mix of TVS
Product mix width
MOTORCYCLES
Fiero
Product line length
samurai
star
Apache (150cc)
centra
flame
victor
AX 100
Max
Jive
SCOOTTERETTES
Scooty
Scooty pep
(75cc)
Teenz
(60cc)
Streak
(90cc)
Wego
STEPTHRU
(bicycles)
NEO 110
MOPEDS
XL (60cc)
Sport
(70cc)
Champ
(50cc)
Eco
TVS 50
3 WHEELER
TVS King

25. Product mix Depth
MOTORCYCLES
FIERO
-Fiero F2
-Fiero Fx
Product line length
APACHE (150cc)
-Apache RTR 160
-Apache RTR 160 EFI
-Apache RTR 180
FLAME (125cc)
-Flame SR (125)
-Flame DS (125)
VICTOR (110cc)
-Victor Edge (125cc)
-Victor GLX (125cc)
STAR
-Star City
-Star Sport
SCOOTTERETTES
MOPEDS
SCOOTY
-Scooty KS (60cc)
-Scooty ES (60cc)
TVS XL (60cc)
-XL Super (70cc)
-XL Super duty(70cc)
SCOOTY PEP (75cc)
-Scooty Pep Plus (90cc)
TVS CHAMP (50cc)
-Super champ (60cc)

26. PRODUCT LIFE CYCLE
Scooty pep plus
2005
2006-07
2008
2009-11

27. BCG MATRIX TVS
STAR
APACHE,
SCOOTY
PEP+,
WEGO
TVS PHOENIX
125cc
MARKET
GROWTH
HIG
H
INTRODUCTI
ON
STAR CITY,
SCOOTY
STREAK,
FLAME.
LOW
HIG
H
Max 4R,
Jive,
Scooty ES/KS
KILL
CASH COW
DOG
MARKET SHARE
LOW

28. FUTURE PLANS OF TVS
 LAUNCH 4 PRODUCTS EVERY YEAR
 REDUCE THEIR TWO-WHEELERS PLATFORMS
 INCRESAE IN EXPORTS
 TVS MOTORS AND BMW MOTORRAD
 WERE REPORTED TO BE IN TALKS
 FOR TECHNOLOGY SHARING

29. Cont….
 200-250CC APACHE MOTORCYCLE,
WHICH COULD GIVE A TOUGH
FACE-OFF TO THE BAJAJ PULSAR
200 NS
 LAUNCH UPGRADES OF THE
SCOOTY AND FLAME
 TVS AUTOMATIC TRANSMISSION