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1. www.parasdairy.com
JOGGERS PARK ACTIVITY -
GHAZIABAD

2.  Objectives
Planning
Consumers feedback & photograph
Lessons
Distributor Response
Way forward

3. Activity Photographs

4. Activity Photographs

5. Activity Photographs

6. Feedback
1. Surprise to see this type of activity by a Milk
Company Again
2. Good to taste milk and know about the best things of
Milk , Many know that milk is only having fat.
3. Many Feedback of Non-Availability of Milk

7. Result Of Activity
Activity Result
Total No Of Consumer Interacted 90
Total Demand collected from New
Consumers
36 Ltrs
New Socities Opened Due to Activity Permission to do the same activity
inside society approve by the RWA
person Visited the park

8. Distributor Response
 Distributor is happy and motivated by activity
 He also get motivated after seeing that company is
doing these type of activity for him.
 Order to do the same activity in 2 new societies gives
him Cheers on his face.

9. Lessons
 These Type of Society Boost the moral of our
Distributors and Retailers
 Require more frequently and on big canvas.
 Require in all over and on small intervals and mostly
nearby to our shops.
 We can get 30-40 Ltrs sale on activity site as consumer
require immediately after sample.

10. Inputs By Marketing
 Following Inputs Given By Sumit Khosla sir , they visit the
activity park :
1. A questionnaire to be prepared which will be used by
promoters to gather consumer inputs.
2. Roll up standees will be designed and printed by us for 4
milk variants, chach, paneer which will be used during
promotions.
3. A product leaflet needs to be printed which will have
complete product range
4. Weighing scale and height measurement stand to be
used for suggesting BMI index to customers. A paras
branded card will be made in which we will indicate the
BMI index the consumer Falls in

11. Way Forward
Plan to do such type of Activity in 5 More park
Next time sampling of Paneer / Dahi /Chaach
/Flavoured Milk Planned
Plan to do next to our Paras shop to create demand for
them
Need More support from marketing to do this on Big
level.

12. Contact Details
The Mira Corporate Suites, B1 & 2, Ground Floor,
Ishwar Nagar, Mathura Road
New Delhi, India 110065
Phone 011 4067 4067
Email customercare@parasdairy.com
Website http://www.parasdairy.com