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Inside 3-D Content Mapping - Pardot Users Conference

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Inside Three-D Content Mapping Micky Long Whitney Boudreaux
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Today’s reality
Defining Three-D Content Mapping ,[object Object],1 ,[object Object],2 ,[object Object],3 ,[object Object]
Pain Points Uncovered ,[object Object],[object Object],Who What, What Why
Persona Outline John Doe CIO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Delivering high service levels and supporting cost effective growth are key.” “ The business is moving faster than IT can support it.”
Goals: Efficient processes Reduce cost Simplify process Solution Value Drivers: Save time Save money Improve operations Implement best practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],John Doe Director of Operations Persona Outline “ Current cost of delivery and skills required for the current solutions is unmanageable” “ Our current vendor continues to raise maintenance” “ I need to understand how we are performing for our Lines of Business”
Pain Points Uncovered ,[object Object],[object Object],[object Object]
Pain Points Uncovered ,[object Object],[object Object],[object Object]
Buy Cycle Integrated ,[object Object],[object Object],[object Object],[object Object]
Call-to-action/content ,[object Object],[object Object],[object Object],[object Object],[object Object],Product comparisons, price info, offers Industry white papers, educational material Case studies, other validation info Post-sales communication, user newsletter Emails with a mix of industry and product info
Reuse Think KISS This file is licensed under the Creative Commons Attribution 2.0 Generic license.
Reuse ,[object Object]
Reuse ,[object Object]
Put it all into action
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? Thank You! Micky Long, mlong@arketi.com Whitney Boudreaux, wboudreaux@arketi.com

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Inside 3-D Content Mapping - Pardot Users Conference