1. Marketing Your Webinar
with Pardot
Kati Newburg
Training Coordinator

2. What we will be covering today
• Webinar Connectors
• Registering via Form Completion Action
• Prospect Activity
• Automation Rules
• Marketing via Landing Page or Emails

3. Webinar Connectors

4. Authorization

5. Webinar Reporting

6. Registration

7. Prospect Activity

8. Automation Rules

9. Marketing Tips:
• Create custom redirects to use the same
landing page to track traffic
• If you’re using social media to promote the
webinar, use the custom redirect bit.ly link
• Test the registration to make sure that the
experience is what you expect.

10. Other things to keep in mind…
• If you use your webinar host’s landing page
instead, the registration information still
pushes into Pardot
• Connector will create new prospects with email
only
• Be sure to match the required information from
the webinar set up to the Pardot form
• Testing – If your activities are being filtered,
the completion actions will not fire

11. Questions?
You can also reach out to:
• Implementation Coordinator
• support@pardot.com