Agile Marketing - The Balancing Act

•

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Agile Marketing – The Balancing Act
Presented by: Mathew
Sweezey,
Marke&ng
Automa&on

Evangelist

Pardot,
An
ExactTarget®
Company

What Is
Agile Marketing?

Waterfall Method
Trade ShowsBillboardsIndustry Events
ConferencesDirect Mail
Analog Media

Drip NurturingPPC
Email Marketing
AdWordsWebinarsContent Marketing
Agile
Social

TEAMPRBlog Posts
Events
TRADE SHOWS
Analyst Relations
SEOPaid Search
LinkedIn Marketing
CONTENT MARKETING
Email
“BRANDING”
“LEAD GEN”
“DEMAND GEN”
Events
CONTENT MARKETING
NURTURINGPaid Search
Converting
MQL
AGILE
TEAM

What Did You
Do Yesterday?
What Are You
Doing Today?
Do You Have
Any Hassles?

USER
STORIESAsk How, When and
Why?

-‐
Sco@
Armstrong,
Brainrider

*Executing BETTER, then measuring
and recalibrating will always get you
closer to your goal.
START
GOAL

HITsPage ViewsUniques
Klout Score
LEADS
DOWNLOADS
“BRANDING”
“LEAD GEN”
“DEMAND GEN”
Traffic
VELOCITY OF LEADS
CLOSE RATIOSTAGES
SQL
MQL
METRICS

Likes
METRICS
Quality of Traffic
STAGES

PPC•  Create Topic
•  Create Cover Page
•  Write 2 Pages
•  Advertise as “Pre-Release”
•  Drive to Form for conversion
•  Measure conversions against
your goal
•  Evaluate next steps

Create 3 emails at a time.
That gives you plenty of
time to see how well they
performed, and then
create 3 more.
DRIP
1
2
3

REPORT
STAGE 1

STAGE 2

STAGE 3

TOOL BOX
TRELLO
Asana
LISTENING
PROJECT
MANAGEMENT
EXECUTION MARKETING
AUTOMATION
TOOLS

HootSuite
TWEETDECK
Radian 6
DO.com
BaseCamp
LiquidPlanner

TWEETDECK
TRELLOAsana
MARKETING
AUTOMATION
HootSuite
TWEETDECK
Radian 6
DO.com
LiquidPlanner STAGE 1

STAGE 2

STAGE 3

DRIP
Social
HITsPage ViewsUniques
Klout Score
LEADS
DOWNLOADS
Traffic
VELOCITY
OF LEADS
CLOSE RATIO
STAGES
SQL
MQL
Likes
Quality of Traffic
STAGES
PPC
USER
STORIES
Traffic
DripNurturing
PPC
Email
Marketing
AdWords
Webinars
Content
Marketing
Trade
Shows
Industry
Events
Conferences
Analog
Media

Contact Info
Mathew Sweezey
Marketing Automation Evangelist
mathew.sweezey@pardot.com
@msweezey

Pardot, An ExactTarget® Company
950 East Paces Ferry Rd
Suite 3300
Atlanta, Georgia 30326
404.492.6848 - 877.3B2B.ROI
www.pardot.com

Agile Marketing - The Balancing Act

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Ten Must-Know Marketing Automation Stats Infographic

Ten Must-Know Marketing Automation Stats Infographic

Ten Must-Know Marketing Automation Stats Infographic

9 Fascinating Email Marketing Stats

9 Fascinating Email Marketing Stats

9 Fascinating Email Marketing Stats

The Marketing Technology Game of Thrones

The Marketing Technology Game of Thrones

The Marketing Technology Game of Thrones

B2B Landing Page Inspiration

B2B Landing Page Inspiration

B2B Landing Page Inspiration

B2B Marketing Metrics That Matter

B2B Marketing Metrics That Matter

B2B Marketing Metrics That Matter

The ROI of Marketing Automation

The ROI of Marketing Automation

The ROI of Marketing Automation

The Little Engine That Could: How the Salesforce Foundation Markets with Pardot

The Little Engine That Could: How the Salesforce Foundation Markets with Pardot

The Little Engine That Could: How the Salesforce Foundation Markets with Pardot

The Golden Rule of Lead Nurturing

The Golden Rule of Lead Nurturing

The Golden Rule of Lead Nurturing

The Dynamic Duo: Marketing Automation and Your CRM

The Dynamic Duo: Marketing Automation and Your CRM

The Dynamic Duo: Marketing Automation and Your CRM

Pardot Customer Success: Teach For America

Pardot Customer Success: Teach For America

Pardot Customer Success: Teach For America

Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...

Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...

Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...

Pardot Story: Beyond List Email

Pardot Story: Beyond List Email

Pardot Story: Beyond List Email

Pardot + Data.com: Deliver Personalized Marketing at Scale

Pardot + Data.com: Deliver Personalized Marketing at Scale

Pardot + Data.com: Deliver Personalized Marketing at Scale

Overcoming the Top 3 SMB Challenges with Marketing Automation

Overcoming the Top 3 SMB Challenges with Marketing Automation

Overcoming the Top 3 SMB Challenges with Marketing Automation

Make the Most of Your Salesforce + Pardot Integration

Make the Most of Your Salesforce + Pardot Integration

Make the Most of Your Salesforce + Pardot Integration

Love at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline

Love at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline

Love at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline

How to Create a Complete Customer Lifecycle With Marketing Automation

How to Create a Complete Customer Lifecycle With Marketing Automation

How to Create a Complete Customer Lifecycle With Marketing Automation

Go Beyond the Sync: Elevate Your Salesforce + Pardot Campaigns

Go Beyond the Sync: Elevate Your Salesforce + Pardot Campaigns

Go Beyond the Sync: Elevate Your Salesforce + Pardot Campaigns

Getting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers

Getting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers

Getting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers

Dernier

FWD Group - Insurer Innovation Award 2024

FWD Group - Insurer Innovation Award 2024

FWD Group - Insurer Innovation Award 2024

The Digital Insurer

Passkeys: Developing APIs to enable passwordless authentication Cody Salas, Sr Developer Advocate | Solutions Architect - Yubico Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...

Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...

Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...

Discover the innovative features and strategic vision that keep WSO2 an industry leader. Explore the exciting 2024 roadmap of WSO2 API management, showcasing innovations, unified APIM/APK control plane, natural language API interaction, and cloud native agility. Discover how open source solutions, microservices architecture, and cloud native technologies unlock seamless API management in today's dynamic landscapes. Leave with a clear blueprint to revolutionize your API journey and achieve industry success!

WSO2's API Vision: Unifying Control, Empowering Developers

WSO2's API Vision: Unifying Control, Empowering Developers

WSO2's API Vision: Unifying Control, Empowering Developers

Angeliki Cooney has spent over twenty years at the forefront of the life sciences industry, working out of Wynantskill, NY. She is highly regarded for her dedication to advancing the development and accessibility of innovative treatments for chronic diseases, rare disorders, and cancer. Her professional journey has centered on strategic consulting for biopharmaceutical companies, facilitating digital transformation, enhancing omnichannel engagement, and refining strategic commercial practices. Angeliki's innovative contributions include pioneering several software-as-a-service (SaaS) products for the life sciences sector, earning her three patents. As the Senior Vice President of Life Sciences at Avenga, Angeliki orchestrated the firm's strategic entry into the U.S. market. Avenga, a renowned digital engineering and consulting firm, partners with significant entities in the pharmaceutical and biotechnology fields. Her leadership was instrumental in expanding Avenga's client base and establishing its presence in the competitive U.S. market.

Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...

Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...

Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...

Angeliki Cooney

presentation ICT roal in 21st century education

presentation ICT roal in 21st century education

presentation ICT roal in 21st century education

💥 You’re lucky! We’ve found two different (lead) developers that are willing to share their valuable lessons learned about using UiPath Document Understanding! Based on recent implementations in appealing use cases at Partou and SPIE. Don’t expect fancy videos or slide decks, but real and practical experiences that will help you with your own implementations. 📕 Topics that will be addressed: • Training the ML-model by humans: do or don't? • Rule-based versus AI extractors • Tips for finding use cases • How to start 👨‍🏫👨‍💻 Speakers: o Dion Morskieft, RPA Product Owner @Partou o Jack Klein-Schiphorst, Automation Developer @Tacstone Technology

DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam

DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam

DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam

UiPathCommunity

Accelerating FinTech Innovation: Unleashing API Economy and GenAI Vasa Krishnan, Chief Technology Officer - FinResults Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Juan lago vázquez

Tracing the root cause of a performance issue requires a lot of patience, experience, and focus. It’s so hard that we sometimes attempt to guess by trying out tentative fixes, but that usually results in frustration, messy code, and a considerable waste of time and money. This talk explains how to correctly zoom in on a performance bottleneck using three levels of profiling: distributed tracing, metrics, and method profiling. After we learn to read the JVM profiler output as a flame graph, we explore a series of bottlenecks typical for backend systems, like connection/thread pool starvation, invisible aspects, blocking code, hot CPU methods, lock contention, and Virtual Thread pinning, and we learn to trace them even if they occur in library code you are not familiar with. Attend this talk and prepare for the performance issues that will eventually hit any successful system. About authorWith two decades of experience, Victor is a Java Champion working as a trainer for top companies in Europe. Five thousands developers in 120 companies attended his workshops, so he gets to debate every week the challenges that various projects struggle with. In return, Victor summarizes key points from these workshops in conference talks and online meetups for the European Software Crafters, the world’s largest developer community around architecture, refactoring, and testing. Discover how Victor can help you on victorrentea.ro : company training catalog, consultancy and YouTube playlists.

Finding Java's Hidden Performance Traps @ DevoxxUK 2024

Finding Java's Hidden Performance Traps @ DevoxxUK 2024

Finding Java's Hidden Performance Traps @ DevoxxUK 2024

Following the popularity of "Cloud Revolution: Exploring the New Wave of Serverless Spatial Data," we're thrilled to announce this much-anticipated encore webinar. In this sequel, we'll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you're building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Following the popularity of “Cloud Revolution: Exploring the New Wave of Serverless Spatial Data,” we’re thrilled to announce this much-anticipated encore webinar. In this sequel, we’ll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you’re building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

The Good, the Bad and the Governed - Why is governance a dirty word? David O'Neill, Chief Operating Officer - APIContext Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...

Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...

Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...

Exploring Multimodal Embeddings with Milvus

Exploring Multimodal Embeddings with Milvus

Exploring Multimodal Embeddings with Milvus

Dubai, known for its towering skyscrapers, luxurious lifestyle, and relentless pursuit of innovation, often finds itself in the global spotlight. However, amidst the glitz and glamour, the emirate faces its own set of challenges, including the occasional threat of flooding. In recent years, Dubai has experienced sporadic but significant floods, disrupting normalcy and posing unique challenges to its infrastructure. Among the critical nodes in this bustling metropolis is the Dubai International Airport, a vital hub connecting the world. This article delves into the intersection of Dubai flood events and the resilience demonstrated by the Dubai International Airport in the face of such challenges.

Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf

Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf

Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf

Webinar Recording: https://www.panagenda.com/webinars/why-teams-call-analytics-is-critical-to-your-entire-business Nothing is as frustrating and noticeable as being in an important call and being unable to see or hear the other person. Not surprising then, that issues with Teams calls are among the most common problems users call their helpdesk for. Having in depth insight into everything relevant going on at the user’s device, local network, ISP and Microsoft itself during the call is crucial for good Microsoft Teams Call quality support. To ensure a quick and adequate solution and to ensure your users get the most out of their Microsoft 365. But did you know that ‘bad calls’ are also an excellent indicator of other problems arising? Precisely because it is so noticeable!? Like the canary in the mine, bad calls can be early indicators of problems. Problems that might otherwise not have been noticed for a while but can have a big impact on productivity and satisfaction. Join this session by Christoph Adler to learn how true Microsoft Teams call quality analytics helped other organizations troubleshoot bad calls and identify and fix problems that impacted Teams calls or the use of Microsoft365 in general. See what it can do to keep your users happy and productive! In this session we will cover - Why CQD data alone is not enough to troubleshoot call problems - The importance of attributing call problems to the right call participant - What call quality analytics can do to help you quickly find, fix-, and prevent problems - Why having retrospective detailed insights matters - Real life examples of how others have used Microsoft Teams call quality monitoring to problem shoot problems with their ISP, network, device health and more.

Why Teams call analytics are critical to your entire business

Why Teams call analytics are critical to your entire business

Why Teams call analytics are critical to your entire business

Artificial Intelligence Chap.5 : Uncertainty

Artificial Intelligence Chap.5 : Uncertainty

Artificial Intelligence Chap.5 : Uncertainty

Khushali Kathiriya

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Product Anonymous

Elevate Developer Efficiency & build GenAI Application with Amazon Q

Elevate Developer Efficiency & build GenAI Application with Amazon Q

Elevate Developer Efficiency & build GenAI Application with Amazon Q

Bhuvaneswari Subramani

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

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FWD Group - Insurer Innovation Award 2024

FWD Group - Insurer Innovation Award 2024

FWD Group - Insurer Innovation Award 2024

Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...

Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...

Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...

WSO2's API Vision: Unifying Control, Empowering Developers

WSO2's API Vision: Unifying Control, Empowering Developers

WSO2's API Vision: Unifying Control, Empowering Developers

Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...

Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...

Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...

presentation ICT roal in 21st century education

presentation ICT roal in 21st century education

presentation ICT roal in 21st century education

DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam

DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam

DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Finding Java's Hidden Performance Traps @ DevoxxUK 2024

Finding Java's Hidden Performance Traps @ DevoxxUK 2024

Finding Java's Hidden Performance Traps @ DevoxxUK 2024

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...

Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...

Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...

Exploring Multimodal Embeddings with Milvus

Exploring Multimodal Embeddings with Milvus

Exploring Multimodal Embeddings with Milvus

Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf

Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf

Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf

Why Teams call analytics are critical to your entire business

Why Teams call analytics are critical to your entire business

Why Teams call analytics are critical to your entire business

Artificial Intelligence Chap.5 : Uncertainty

Artificial Intelligence Chap.5 : Uncertainty

Artificial Intelligence Chap.5 : Uncertainty

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Elevate Developer Efficiency & build GenAI Application with Amazon Q

Elevate Developer Efficiency & build GenAI Application with Amazon Q

Elevate Developer Efficiency & build GenAI Application with Amazon Q

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

Agile Marketing - The Balancing Act

1. Agile Marketing – The Balancing Act Presented by: Mathew Sweezey, Marke&ng Automa&on Evangelist Pardot, An ExactTarget® Company

2. What Is Agile Marketing?

3. Waterfall Method Trade ShowsBillboardsIndustry Events ConferencesDirect Mail Analog Media

4. Drip NurturingPPC Email Marketing AdWordsWebinarsContent Marketing Agile Social

6. TEAMPRBlog Posts Events TRADE SHOWS Analyst Relations SEOPaid Search LinkedIn Marketing CONTENT MARKETING Email “BRANDING” “LEAD GEN” “DEMAND GEN” Events CONTENT MARKETING NURTURINGPaid Search Converting MQL AGILE TEAM

7. What Did You Do Yesterday? What Are You Doing Today? Do You Have Any Hassles?

9. USER STORIESAsk How, When and Why?

11. -‐ Sco@ Armstrong, Brainrider

12. *Executing BETTER, then measuring and recalibrating will always get you closer to your goal. START GOAL

14. HITsPage ViewsUniques Klout Score LEADS DOWNLOADS “BRANDING” “LEAD GEN” “DEMAND GEN” Traffic VELOCITY OF LEADS CLOSE RATIOSTAGES SQL MQL METRICS Likes METRICS Quality of Traffic STAGES

15.

16. PPC•  Create Topic •  Create Cover Page •  Write 2 Pages •  Advertise as “Pre-Release” •  Drive to Form for conversion •  Measure conversions against your goal •  Evaluate next steps

17. Create 3 emails at a time. That gives you plenty of time to see how well they performed, and then create 3 more. DRIP 1 2 3

19. REPORT STAGE 1 STAGE 2 STAGE 3

20. TOOL BOX TRELLO Asana LISTENING PROJECT MANAGEMENT EXECUTION MARKETING AUTOMATION TOOLS HootSuite TWEETDECK Radian 6 DO.com BaseCamp LiquidPlanner

21. TWEETDECK TRELLOAsana MARKETING AUTOMATION HootSuite TWEETDECK Radian 6 DO.com LiquidPlanner STAGE 1 STAGE 2 STAGE 3 DRIP Social HITsPage ViewsUniques Klout Score LEADS DOWNLOADS Traffic VELOCITY OF LEADS CLOSE RATIO STAGES SQL MQL Likes Quality of Traffic STAGES PPC USER STORIES Traffic DripNurturing PPC Email Marketing AdWords Webinars Content Marketing Trade Shows Industry Events Conferences Analog Media

22. Contact Info Mathew Sweezey Marketing Automation Evangelist mathew.sweezey@pardot.com @msweezey Pardot, An ExactTarget® Company 950 East Paces Ferry Rd Suite 3300 Atlanta, Georgia 30326 404.492.6848 - 877.3B2B.ROI www.pardot.com