Social Marketing and Selling...Without Being Creepy

•

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Beware the "creepy factor." Join Mathew Sweezey, Marketing Automation Evangelist at Pardot, An ExactTarget Company, for a less creepy and more insightful view into the world of social media and how the different social media tools can be used to engage with prospects and clients.

Technologie Business Actualités & Politique

Social Marketing and Selling
Without Being Creepy

Mathew Sweezey
Marketing Automation Evangelist
Pardot, An ExactTarget® Company

@msweezey

Avid Traveler, Outdoor
Junky, Aspiring Beach Bum.......

@msweezey

Good
News!

The Bar is really, really,
really low!

@msweezey

“Helping is
the new
Selling”

- Jay Baer
@msweezey

What
is
Social

Deﬁne
–
Nascar
slide
with
social
tools

SocialAnything
online is
now
considered
social!
@msweezey

What
is
Social

Deﬁne
–
Nascar
slide
with
social
tools

Creepy
Annoyingly
unpleasant;
repulsive
@msweezey

What
is
Social

Deﬁne
–
Nascar
slide
with
social
tools

Tools
•  CRM
•  Lead Tracking
•  Sales Enablement
•  Google Alerts
•  Job Change Alerts
•  Social Aggregators
@msweezey

Tip
#1

Secrets
are
best
when
kept

Keep
Your
Cards
Close

TIP#1
@msweezey

Tip
#1

Secrets
are
best
when
kept

Know
What
Deserves
An
Action

TIP#2
@msweezey

Tip
#1

Secrets
are
best
when
kept

Not
Talking
Points

TIP#3
@msweezey

Tip
#1

Secrets
are
best
when
kept

WHEN?

Thank YouMathew Sweezey"
Marketing Automation Evangelist"

@msweezey
mathew.sweezey@pardot.com
Pardot™, An ExactTarget® Company 
950 East Paces Ferry Road, Suite 300, Atlanta, Georgia 30326"

404.492.6845 | 877.3B2B.ROI | www.pardot.com"

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The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.

Artificial Intelligence: Facts and Myths

Joaquim Jorge

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Powerful Google developer tools for immediate impact! (2023-24 C)

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Exploring the Future Potential of AI-Enabled Smartphone Processors

Artificial Intelligence: Facts and Myths

Powerful Google developer tools for immediate impact! (2023-24 C)

Social Marketing and Selling...Without Being Creepy

1. Social Marketing and Selling Without Being Creepy Mathew Sweezey Marketing Automation Evangelist Pardot, An ExactTarget® Company @msweezey

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Social Marketing and Selling...Without Being Creepy

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