SlideShare une entreprise Scribd logo

Webinar - First Five Email Campaigns - 1 in series of 3 webinars

•
•
Pardot
Pardot

Join us for webinar #1 as Mathew Sweezey, Account Manager at Pardot LLC, explores what those first five campaigns are and how to get the best results from your campaign efforts. This will be #1 in a series of three monthly webinars on creating best results marketing automation campaigns.

TechnologieBusiness
1  sur  25
Télécharger pour lire hors ligne
First  5  Campaigns   Part  1  of  3   Presented  by:     Mathew  Sweezey,  Sales  Manager,  Pardot   January  19,  2012    
Agenda       •  Basic  Lead  Gen  Campaign   •  1st  Drip  Program     •  Event     •  Cold  Lead  Recycle  Campaign   •  Sales  Drip        
Basic  Lead  Gen  Campaign   Begin  at  the  Beginning  
Lead  Gen  Campaign   #1   +Score   Segment  
What  You’ll  Need       •  1  Form     •  1  Landing  Page   •  1  Autoresponder  Email     •  List  for  drip  nurturing      
Landing  Page  Basics  
Form  Basics  
Autoresponder  
The  List     Email                  First  Name            Last  Name          
1st  Drip  Program   Nurturing  Notes  
1st  Drip  Program     #2   6   Segment     Stage  3  Content   Stage  2  Content   11   6   Stage  1  Content  
What  You’ll  Need       •  1  SegmentaOon  Rule       •  3  Nurturing  Email  Templates   •  3  AutomaOon  Rules  to  move   prospects  into  appropriate   segments  (Stage  1,2,3)    
Drip  Email  Basics    
Webinar  Campaign   Reaching  Out  
Webinar  Campaign   #3   +Score      Segment  
What  You’ll  Need       •  1  Webinar  Set-­‐Up   •  1  Email  for  inviOng  prospects   •  3  Nurturing  Email  Templates   •  3  AutomaOon  Rules  to  place   people  on  appropriate  follow   up  tracks    
Cold  Lead  Recycling   Warming  up  cold  leads  
Cold  Lead  Recycling   #4   =   MQL   +Score  
What  You’ll  Need       •  1  AutomaOon  Rule  to  find  cold   leads   •  1  Nurture  Program  for  cold   leads  (already  set  up)     •  1  AutomaOon  Rule  to  qualify   them  as  MQL    
Sales  Drip   Don’t  let  the  well  run  dry  
Sales  Drip   #5   6      List  in  CRM   13    3  
What  You’ll  Need       •  1  List  -­‐  visible  in  CRM   •  1  Nurturing  Program     •  3  Emails  in  the  drip  program     •  1  Set  Task,  if  no  acOon  a]er  3   emails  in  drip  work-­‐flow    
Sales  Drip  Basics  
QuesIons     Stupid  ones  are  Okay!    
Contact  InformaIon   Pardot   Mathew  Sweezey   950  East  Paces  Ferry  Rd   Account  Manager   Suite  3300   mathew.sweezey@pardot.com   Atlanta,  Georgia  30326   @msweezey       404.492.6848   877.3B2B.ROI   www.pardot.com  

Recommandé

Secure Your Marketing Edge with Killer Drips
Secure Your Marketing Edge with Killer DripsSecure Your Marketing Edge with Killer Drips
Secure Your Marketing Edge with Killer DripsPardot
 
3 ½ Simple Ways to Improve SEO - Practical Ways to Rank Higher
3 ½ Simple Ways to Improve SEO - Practical Ways to Rank Higher3 ½ Simple Ways to Improve SEO - Practical Ways to Rank Higher
3 ½ Simple Ways to Improve SEO - Practical Ways to Rank HigherPardot
 
E learning for permanent learning in the organization
E learning for permanent learning in the organizationE learning for permanent learning in the organization
E learning for permanent learning in the organizationWim Putzeys
 
Pardot Elevate 2011: 10 Things Pardot Services Wants You to Know
Pardot Elevate 2011: 10 Things Pardot Services Wants You to KnowPardot Elevate 2011: 10 Things Pardot Services Wants You to Know
Pardot Elevate 2011: 10 Things Pardot Services Wants You to KnowPardot
 
Add Fuel to Your Campaign Fires with 3-D Content Mapping
Add Fuel to Your Campaign Fires with 3-D Content MappingAdd Fuel to Your Campaign Fires with 3-D Content Mapping
Add Fuel to Your Campaign Fires with 3-D Content MappingPardot
 
Pardot Elevate 2011: Pardot "Phase 2" Case Study
Pardot Elevate 2011: Pardot "Phase 2" Case StudyPardot Elevate 2011: Pardot "Phase 2" Case Study
Pardot Elevate 2011: Pardot "Phase 2" Case StudyPardot
 
Pardot Elevate 2012 - Your Marketing Automation Makeover: Maximizing Pardot V...
Pardot Elevate 2012 - Your Marketing Automation Makeover: Maximizing Pardot V...Pardot Elevate 2012 - Your Marketing Automation Makeover: Maximizing Pardot V...
Pardot Elevate 2012 - Your Marketing Automation Makeover: Maximizing Pardot V...Pardot
 
First 5 Campaigns You Should Run with Marketing Automation
First 5 Campaigns You Should Run with Marketing AutomationFirst 5 Campaigns You Should Run with Marketing Automation
First 5 Campaigns You Should Run with Marketing AutomationB2BCamp
 

Recommandé

Secure Your Marketing Edge with Killer Drips
Secure Your Marketing Edge with Killer DripsSecure Your Marketing Edge with Killer Drips
Secure Your Marketing Edge with Killer DripsPardot
 
3 ½ Simple Ways to Improve SEO - Practical Ways to Rank Higher
3 ½ Simple Ways to Improve SEO - Practical Ways to Rank Higher3 ½ Simple Ways to Improve SEO - Practical Ways to Rank Higher
3 ½ Simple Ways to Improve SEO - Practical Ways to Rank HigherPardot
 
E learning for permanent learning in the organization
E learning for permanent learning in the organizationE learning for permanent learning in the organization
E learning for permanent learning in the organizationWim Putzeys
 
Pardot Elevate 2011: 10 Things Pardot Services Wants You to Know
Pardot Elevate 2011: 10 Things Pardot Services Wants You to KnowPardot Elevate 2011: 10 Things Pardot Services Wants You to Know
Pardot Elevate 2011: 10 Things Pardot Services Wants You to KnowPardot
 
Add Fuel to Your Campaign Fires with 3-D Content Mapping
Add Fuel to Your Campaign Fires with 3-D Content MappingAdd Fuel to Your Campaign Fires with 3-D Content Mapping
Add Fuel to Your Campaign Fires with 3-D Content MappingPardot
 
Pardot Elevate 2011: Pardot "Phase 2" Case Study
Pardot Elevate 2011: Pardot "Phase 2" Case StudyPardot Elevate 2011: Pardot "Phase 2" Case Study
Pardot Elevate 2011: Pardot "Phase 2" Case StudyPardot
 
Pardot Elevate 2012 - Your Marketing Automation Makeover: Maximizing Pardot V...
Pardot Elevate 2012 - Your Marketing Automation Makeover: Maximizing Pardot V...Pardot Elevate 2012 - Your Marketing Automation Makeover: Maximizing Pardot V...
Pardot Elevate 2012 - Your Marketing Automation Makeover: Maximizing Pardot V...Pardot
 
First 5 Campaigns You Should Run with Marketing Automation
First 5 Campaigns You Should Run with Marketing AutomationFirst 5 Campaigns You Should Run with Marketing Automation
First 5 Campaigns You Should Run with Marketing AutomationB2BCamp
 
Marketing Automation Campaigns – Everything You Need to Know
Marketing Automation Campaigns – Everything You Need to KnowMarketing Automation Campaigns – Everything You Need to Know
Marketing Automation Campaigns – Everything You Need to KnowPardot
 
The Next 5 Campaigns - Webinar #2 out of 3 series
The Next 5 Campaigns - Webinar #2 out of 3 seriesThe Next 5 Campaigns - Webinar #2 out of 3 series
The Next 5 Campaigns - Webinar #2 out of 3 seriesPardot
 
First 5 Campaigns to user for Marketing Automation
First 5 Campaigns to user for Marketing AutomationFirst 5 Campaigns to user for Marketing Automation
First 5 Campaigns to user for Marketing AutomationPardot
 
Next Level Lead Nurturing
Next Level Lead NurturingNext Level Lead Nurturing
Next Level Lead NurturingPardot
 
Email superstar of 2012
Email superstar of 2012Email superstar of 2012
Email superstar of 2012streamview
 
Silicon Valley Marketo User Group Meeting June 22, 2012
Silicon Valley Marketo User Group Meeting June 22, 2012Silicon Valley Marketo User Group Meeting June 22, 2012
Silicon Valley Marketo User Group Meeting June 22, 2012ryanvong
 
5 Signs Your Business Is Suffering Because You Haven't Documented Your Busine...
5 Signs Your Business Is Suffering Because You Haven't Documented Your Busine...5 Signs Your Business Is Suffering Because You Haven't Documented Your Busine...
5 Signs Your Business Is Suffering Because You Haven't Documented Your Busine...Practice Paradox
 
Agile Marketing - Minimize the Marketing Mayhem - Why, What, How
Agile Marketing - Minimize the Marketing Mayhem - Why, What, HowAgile Marketing - Minimize the Marketing Mayhem - Why, What, How
Agile Marketing - Minimize the Marketing Mayhem - Why, What, HowPardot
 
Pardot Elevate 2012 - The Evolution of Pardot’s Sales and Marketing Function
Pardot Elevate 2012 - The Evolution of Pardot’s Sales and Marketing FunctionPardot Elevate 2012 - The Evolution of Pardot’s Sales and Marketing Function
Pardot Elevate 2012 - The Evolution of Pardot’s Sales and Marketing FunctionPardot
 
How to use content marketing and advanced segmentation to re-engage a dorma...
How to use content marketing and advanced segmentation to re-engage a dorma...How to use content marketing and advanced segmentation to re-engage a dorma...
How to use content marketing and advanced segmentation to re-engage a dorma...DemandGen
 
10 Ways to Use ACT CRM as a CRM Product
10 Ways to Use ACT CRM as a CRM Product10 Ways to Use ACT CRM as a CRM Product
10 Ways to Use ACT CRM as a CRM ProductTech Benders
 
7 Steps for a Successful Data-Driven Denial Management Plan
7 Steps for a Successful Data-Driven Denial Management Plan7 Steps for a Successful Data-Driven Denial Management Plan
7 Steps for a Successful Data-Driven Denial Management PlanEtactics, Inc.
 
First Call Resolution - The Key To Superior Tech Support
First Call Resolution - The Key To Superior Tech SupportFirst Call Resolution - The Key To Superior Tech Support
First Call Resolution - The Key To Superior Tech Supporttodd.lewis
 
Pardot Elevate 2012 - Agile Marketing: Save Your Sanity
Pardot Elevate 2012 - Agile Marketing: Save Your SanityPardot Elevate 2012 - Agile Marketing: Save Your Sanity
Pardot Elevate 2012 - Agile Marketing: Save Your SanityPardot
 
How to Accounting to Your Sales Funnel with Marketing Automation
How to Accounting to Your Sales Funnel with Marketing AutomationHow to Accounting to Your Sales Funnel with Marketing Automation
How to Accounting to Your Sales Funnel with Marketing AutomationAct-On Software
 
New Time Mgt
New Time MgtNew Time Mgt
New Time Mgttalcpowder
 
10 Things to Know Before Going Live
10 Things to Know Before Going Live10 Things to Know Before Going Live
10 Things to Know Before Going LiveTargetX
 
Lean Continual Service Improvement – Driving Change Enablement
Lean Continual Service Improvement – Driving Change EnablementLean Continual Service Improvement – Driving Change Enablement
Lean Continual Service Improvement – Driving Change EnablementLean IT Association
 
Master Nurturing and Marketo Engagement Programs
Master Nurturing and Marketo Engagement ProgramsMaster Nurturing and Marketo Engagement Programs
Master Nurturing and Marketo Engagement ProgramsJosh Hill
 
10.5 Advanced Lead Generation Tips
10.5 Advanced Lead Generation Tips10.5 Advanced Lead Generation Tips
10.5 Advanced Lead Generation TipsPardot
 
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...Pardot
 
Ten Must-Know Marketing Automation Stats Infographic
Ten Must-Know Marketing Automation Stats InfographicTen Must-Know Marketing Automation Stats Infographic
Ten Must-Know Marketing Automation Stats InfographicPardot
 

Contenu connexe

Similaire à Webinar - First Five Email Campaigns - 1 in series of 3 webinars

Marketing Automation Campaigns – Everything You Need to Know
Marketing Automation Campaigns – Everything You Need to KnowMarketing Automation Campaigns – Everything You Need to Know
Marketing Automation Campaigns – Everything You Need to KnowPardot
 
The Next 5 Campaigns - Webinar #2 out of 3 series
The Next 5 Campaigns - Webinar #2 out of 3 seriesThe Next 5 Campaigns - Webinar #2 out of 3 series
The Next 5 Campaigns - Webinar #2 out of 3 seriesPardot
 
First 5 Campaigns to user for Marketing Automation
First 5 Campaigns to user for Marketing AutomationFirst 5 Campaigns to user for Marketing Automation
First 5 Campaigns to user for Marketing AutomationPardot
 
Next Level Lead Nurturing
Next Level Lead NurturingNext Level Lead Nurturing
Next Level Lead NurturingPardot
 
Email superstar of 2012
Email superstar of 2012Email superstar of 2012
Email superstar of 2012streamview
 
Silicon Valley Marketo User Group Meeting June 22, 2012
Silicon Valley Marketo User Group Meeting June 22, 2012Silicon Valley Marketo User Group Meeting June 22, 2012
Silicon Valley Marketo User Group Meeting June 22, 2012ryanvong
 
5 Signs Your Business Is Suffering Because You Haven't Documented Your Busine...
5 Signs Your Business Is Suffering Because You Haven't Documented Your Busine...5 Signs Your Business Is Suffering Because You Haven't Documented Your Busine...
5 Signs Your Business Is Suffering Because You Haven't Documented Your Busine...Practice Paradox
 
Agile Marketing - Minimize the Marketing Mayhem - Why, What, How
Agile Marketing - Minimize the Marketing Mayhem - Why, What, HowAgile Marketing - Minimize the Marketing Mayhem - Why, What, How
Agile Marketing - Minimize the Marketing Mayhem - Why, What, HowPardot
 
Pardot Elevate 2012 - The Evolution of Pardot’s Sales and Marketing Function
Pardot Elevate 2012 - The Evolution of Pardot’s Sales and Marketing FunctionPardot Elevate 2012 - The Evolution of Pardot’s Sales and Marketing Function
Pardot Elevate 2012 - The Evolution of Pardot’s Sales and Marketing FunctionPardot
 
How to use content marketing and advanced segmentation to re-engage a dorma...
How to use content marketing and advanced segmentation to re-engage a dorma...How to use content marketing and advanced segmentation to re-engage a dorma...
How to use content marketing and advanced segmentation to re-engage a dorma...DemandGen
 
10 Ways to Use ACT CRM as a CRM Product
10 Ways to Use ACT CRM as a CRM Product10 Ways to Use ACT CRM as a CRM Product
10 Ways to Use ACT CRM as a CRM ProductTech Benders
 
7 Steps for a Successful Data-Driven Denial Management Plan
7 Steps for a Successful Data-Driven Denial Management Plan7 Steps for a Successful Data-Driven Denial Management Plan
7 Steps for a Successful Data-Driven Denial Management PlanEtactics, Inc.
 
First Call Resolution - The Key To Superior Tech Support
First Call Resolution - The Key To Superior Tech SupportFirst Call Resolution - The Key To Superior Tech Support
First Call Resolution - The Key To Superior Tech Supporttodd.lewis
 
Pardot Elevate 2012 - Agile Marketing: Save Your Sanity
Pardot Elevate 2012 - Agile Marketing: Save Your SanityPardot Elevate 2012 - Agile Marketing: Save Your Sanity
Pardot Elevate 2012 - Agile Marketing: Save Your SanityPardot
 
How to Accounting to Your Sales Funnel with Marketing Automation
How to Accounting to Your Sales Funnel with Marketing AutomationHow to Accounting to Your Sales Funnel with Marketing Automation
How to Accounting to Your Sales Funnel with Marketing AutomationAct-On Software
 
10 Things to Know Before Going Live
10 Things to Know Before Going Live10 Things to Know Before Going Live
10 Things to Know Before Going LiveTargetX
 
Lean Continual Service Improvement – Driving Change Enablement
Lean Continual Service Improvement – Driving Change EnablementLean Continual Service Improvement – Driving Change Enablement
Lean Continual Service Improvement – Driving Change EnablementLean IT Association
 
Master Nurturing and Marketo Engagement Programs
Master Nurturing and Marketo Engagement ProgramsMaster Nurturing and Marketo Engagement Programs
Master Nurturing and Marketo Engagement ProgramsJosh Hill
 
10.5 Advanced Lead Generation Tips
10.5 Advanced Lead Generation Tips10.5 Advanced Lead Generation Tips
10.5 Advanced Lead Generation TipsPardot
 

Similaire à Webinar - First Five Email Campaigns - 1 in series of 3 webinars (20)

Marketing Automation Campaigns – Everything You Need to Know
Marketing Automation Campaigns – Everything You Need to KnowMarketing Automation Campaigns – Everything You Need to Know
Marketing Automation Campaigns – Everything You Need to Know
 
The Next 5 Campaigns - Webinar #2 out of 3 series
The Next 5 Campaigns - Webinar #2 out of 3 seriesThe Next 5 Campaigns - Webinar #2 out of 3 series
The Next 5 Campaigns - Webinar #2 out of 3 series
 
First 5 Campaigns to user for Marketing Automation
First 5 Campaigns to user for Marketing AutomationFirst 5 Campaigns to user for Marketing Automation
First 5 Campaigns to user for Marketing Automation
 
Next Level Lead Nurturing
Next Level Lead NurturingNext Level Lead Nurturing
Next Level Lead Nurturing
 
Email superstar of 2012
Email superstar of 2012Email superstar of 2012
Email superstar of 2012
 
Silicon Valley Marketo User Group Meeting June 22, 2012
Silicon Valley Marketo User Group Meeting June 22, 2012Silicon Valley Marketo User Group Meeting June 22, 2012
Silicon Valley Marketo User Group Meeting June 22, 2012
 
5 Signs Your Business Is Suffering Because You Haven't Documented Your Busine...
5 Signs Your Business Is Suffering Because You Haven't Documented Your Busine...5 Signs Your Business Is Suffering Because You Haven't Documented Your Busine...
5 Signs Your Business Is Suffering Because You Haven't Documented Your Busine...
 
Agile Marketing - Minimize the Marketing Mayhem - Why, What, How
Agile Marketing - Minimize the Marketing Mayhem - Why, What, HowAgile Marketing - Minimize the Marketing Mayhem - Why, What, How
Agile Marketing - Minimize the Marketing Mayhem - Why, What, How
 
Pardot Elevate 2012 - The Evolution of Pardot’s Sales and Marketing Function
Pardot Elevate 2012 - The Evolution of Pardot’s Sales and Marketing FunctionPardot Elevate 2012 - The Evolution of Pardot’s Sales and Marketing Function
Pardot Elevate 2012 - The Evolution of Pardot’s Sales and Marketing Function
 
How to use content marketing and advanced segmentation to re-engage a dorma...
How to use content marketing and advanced segmentation to re-engage a dorma...How to use content marketing and advanced segmentation to re-engage a dorma...
How to use content marketing and advanced segmentation to re-engage a dorma...
 
10 Ways to Use ACT CRM as a CRM Product
10 Ways to Use ACT CRM as a CRM Product10 Ways to Use ACT CRM as a CRM Product
10 Ways to Use ACT CRM as a CRM Product
 
7 Steps for a Successful Data-Driven Denial Management Plan
7 Steps for a Successful Data-Driven Denial Management Plan7 Steps for a Successful Data-Driven Denial Management Plan
7 Steps for a Successful Data-Driven Denial Management Plan
 
First Call Resolution - The Key To Superior Tech Support
First Call Resolution - The Key To Superior Tech SupportFirst Call Resolution - The Key To Superior Tech Support
First Call Resolution - The Key To Superior Tech Support
 
Pardot Elevate 2012 - Agile Marketing: Save Your Sanity
Pardot Elevate 2012 - Agile Marketing: Save Your SanityPardot Elevate 2012 - Agile Marketing: Save Your Sanity
Pardot Elevate 2012 - Agile Marketing: Save Your Sanity
 
How to Accounting to Your Sales Funnel with Marketing Automation
How to Accounting to Your Sales Funnel with Marketing AutomationHow to Accounting to Your Sales Funnel with Marketing Automation
How to Accounting to Your Sales Funnel with Marketing Automation
 
New Time Mgt
New Time MgtNew Time Mgt
New Time Mgt
 
10 Things to Know Before Going Live
10 Things to Know Before Going Live10 Things to Know Before Going Live
10 Things to Know Before Going Live
 
Lean Continual Service Improvement – Driving Change Enablement
Lean Continual Service Improvement – Driving Change EnablementLean Continual Service Improvement – Driving Change Enablement
Lean Continual Service Improvement – Driving Change Enablement
 
Master Nurturing and Marketo Engagement Programs
Master Nurturing and Marketo Engagement ProgramsMaster Nurturing and Marketo Engagement Programs
Master Nurturing and Marketo Engagement Programs
 
10.5 Advanced Lead Generation Tips
10.5 Advanced Lead Generation Tips10.5 Advanced Lead Generation Tips
10.5 Advanced Lead Generation Tips
 

Plus de Pardot

11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...Pardot
 
Ten Must-Know Marketing Automation Stats Infographic
Ten Must-Know Marketing Automation Stats InfographicTen Must-Know Marketing Automation Stats Infographic
Ten Must-Know Marketing Automation Stats InfographicPardot
 
9 Fascinating Email Marketing Stats
9 Fascinating Email Marketing Stats9 Fascinating Email Marketing Stats
9 Fascinating Email Marketing StatsPardot
 
The Marketing Technology Game of Thrones
The Marketing Technology Game of ThronesThe Marketing Technology Game of Thrones
The Marketing Technology Game of ThronesPardot
 
B2B Landing Page Inspiration
B2B Landing Page InspirationB2B Landing Page Inspiration
B2B Landing Page InspirationPardot
 
B2B Marketing Metrics That Matter
B2B Marketing Metrics That MatterB2B Marketing Metrics That Matter
B2B Marketing Metrics That MatterPardot
 
The ROI of Marketing Automation
The ROI of Marketing AutomationThe ROI of Marketing Automation
The ROI of Marketing AutomationPardot
 
The Little Engine That Could: How the Salesforce Foundation Markets with Pardot
The Little Engine That Could: How the Salesforce Foundation Markets with PardotThe Little Engine That Could: How the Salesforce Foundation Markets with Pardot
The Little Engine That Could: How the Salesforce Foundation Markets with PardotPardot
 
The Golden Rule of Lead Nurturing
The Golden Rule of Lead NurturingThe Golden Rule of Lead Nurturing
The Golden Rule of Lead NurturingPardot
 
The Dynamic Duo: Marketing Automation and Your CRM
The Dynamic Duo: Marketing Automation and Your CRMThe Dynamic Duo: Marketing Automation and Your CRM
The Dynamic Duo: Marketing Automation and Your CRMPardot
 
Pardot Customer Success: Teach For America
Pardot Customer Success: Teach For AmericaPardot Customer Success: Teach For America
Pardot Customer Success: Teach For AmericaPardot
 
Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...
Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...
Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...Pardot
 
Pardot Story: Beyond List Email
Pardot Story: Beyond List EmailPardot Story: Beyond List Email
Pardot Story: Beyond List EmailPardot
 
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at ScalePardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at ScalePardot
 
Overcoming the Top 3 SMB Challenges with Marketing Automation
Overcoming the Top 3 SMB Challenges with Marketing AutomationOvercoming the Top 3 SMB Challenges with Marketing Automation
Overcoming the Top 3 SMB Challenges with Marketing AutomationPardot
 
Make the Most of Your Salesforce + Pardot Integration
Make the Most of Your Salesforce + Pardot IntegrationMake the Most of Your Salesforce + Pardot Integration
Make the Most of Your Salesforce + Pardot IntegrationPardot
 
Love at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline
Love at First Click: Alluring Lead Generation Tactics to Pack Your PipelineLove at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline
Love at First Click: Alluring Lead Generation Tactics to Pack Your PipelinePardot
 
How to Create a Complete Customer Lifecycle With Marketing Automation
How to Create a Complete Customer Lifecycle With Marketing AutomationHow to Create a Complete Customer Lifecycle With Marketing Automation
How to Create a Complete Customer Lifecycle With Marketing AutomationPardot
 
Go Beyond the Sync: Elevate Your Salesforce + Pardot Campaigns
Go Beyond the Sync: Elevate Your Salesforce + Pardot CampaignsGo Beyond the Sync: Elevate Your Salesforce + Pardot Campaigns
Go Beyond the Sync: Elevate Your Salesforce + Pardot CampaignsPardot
 
Getting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers
Getting Sales to Buy In: Why Marketing Automation Isn't Just for MarketersGetting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers
Getting Sales to Buy In: Why Marketing Automation Isn't Just for MarketersPardot
 

Plus de Pardot (20)

11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...
 
Ten Must-Know Marketing Automation Stats Infographic
Ten Must-Know Marketing Automation Stats InfographicTen Must-Know Marketing Automation Stats Infographic
Ten Must-Know Marketing Automation Stats Infographic
 
9 Fascinating Email Marketing Stats
9 Fascinating Email Marketing Stats9 Fascinating Email Marketing Stats
9 Fascinating Email Marketing Stats
 
The Marketing Technology Game of Thrones
The Marketing Technology Game of ThronesThe Marketing Technology Game of Thrones
The Marketing Technology Game of Thrones
 
B2B Landing Page Inspiration
B2B Landing Page InspirationB2B Landing Page Inspiration
B2B Landing Page Inspiration
 
B2B Marketing Metrics That Matter
B2B Marketing Metrics That MatterB2B Marketing Metrics That Matter
B2B Marketing Metrics That Matter
 
The ROI of Marketing Automation
The ROI of Marketing AutomationThe ROI of Marketing Automation
The ROI of Marketing Automation
 
The Little Engine That Could: How the Salesforce Foundation Markets with Pardot
The Little Engine That Could: How the Salesforce Foundation Markets with PardotThe Little Engine That Could: How the Salesforce Foundation Markets with Pardot
The Little Engine That Could: How the Salesforce Foundation Markets with Pardot
 
The Golden Rule of Lead Nurturing
The Golden Rule of Lead NurturingThe Golden Rule of Lead Nurturing
The Golden Rule of Lead Nurturing
 
The Dynamic Duo: Marketing Automation and Your CRM
The Dynamic Duo: Marketing Automation and Your CRMThe Dynamic Duo: Marketing Automation and Your CRM
The Dynamic Duo: Marketing Automation and Your CRM
 
Pardot Customer Success: Teach For America
Pardot Customer Success: Teach For AmericaPardot Customer Success: Teach For America
Pardot Customer Success: Teach For America
 
Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...
Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...
Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...
 
Pardot Story: Beyond List Email
Pardot Story: Beyond List EmailPardot Story: Beyond List Email
Pardot Story: Beyond List Email
 
Pardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at ScalePardot + Data.com: Deliver Personalized Marketing at Scale
Pardot + Data.com: Deliver Personalized Marketing at Scale
 
Overcoming the Top 3 SMB Challenges with Marketing Automation
Overcoming the Top 3 SMB Challenges with Marketing AutomationOvercoming the Top 3 SMB Challenges with Marketing Automation
Overcoming the Top 3 SMB Challenges with Marketing Automation
 
Make the Most of Your Salesforce + Pardot Integration
Make the Most of Your Salesforce + Pardot IntegrationMake the Most of Your Salesforce + Pardot Integration
Make the Most of Your Salesforce + Pardot Integration
 
Love at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline
Love at First Click: Alluring Lead Generation Tactics to Pack Your PipelineLove at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline
Love at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline
 
How to Create a Complete Customer Lifecycle With Marketing Automation
How to Create a Complete Customer Lifecycle With Marketing AutomationHow to Create a Complete Customer Lifecycle With Marketing Automation
How to Create a Complete Customer Lifecycle With Marketing Automation
 
Go Beyond the Sync: Elevate Your Salesforce + Pardot Campaigns
Go Beyond the Sync: Elevate Your Salesforce + Pardot CampaignsGo Beyond the Sync: Elevate Your Salesforce + Pardot Campaigns
Go Beyond the Sync: Elevate Your Salesforce + Pardot Campaigns
 
Getting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers
Getting Sales to Buy In: Why Marketing Automation Isn't Just for MarketersGetting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers
Getting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers
 

Dernier

SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxNavinnSomaal
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Scott Keck-Warren
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst
 
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo DayH2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo DaySri Ambati
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsRizwan Syed
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfPrecisely
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024Lorenzo Miniero
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxhariprasad279825
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupFlorian Wilhelm
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyAlfredo García Lavilla
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson
 
Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfSearch Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfRankYa
 

Dernier (20)

SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptx
 
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptxE-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
 
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo DayH2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL Certs
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptx
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project Setup
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easy
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
 
Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfSearch Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdf
 

Webinar - First Five Email Campaigns - 1 in series of 3 webinars

  • 1. First  5  Campaigns   Part  1  of  3   Presented  by:     Mathew  Sweezey,  Sales  Manager,  Pardot   January  19,  2012    
  • 2. Agenda       •  Basic  Lead  Gen  Campaign   •  1st  Drip  Program     •  Event     •  Cold  Lead  Recycle  Campaign   •  Sales  Drip        
  • 3. Basic  Lead  Gen  Campaign   Begin  at  the  Beginning  
  • 4. Lead  Gen  Campaign   #1   +Score   Segment  
  • 5. What  You’ll  Need       •  1  Form     •  1  Landing  Page   •  1  Autoresponder  Email     •  List  for  drip  nurturing      
  • 9. The  List     Email                  First  Name            Last  Name          
  • 10. 1st  Drip  Program   Nurturing  Notes  
  • 11. 1st  Drip  Program     #2   6   Segment     Stage  3  Content   Stage  2  Content   11   6   Stage  1  Content  
  • 12. What  You’ll  Need       •  1  SegmentaOon  Rule       •  3  Nurturing  Email  Templates   •  3  AutomaOon  Rules  to  move   prospects  into  appropriate   segments  (Stage  1,2,3)    
  • 15. Webinar  Campaign   #3   +Score      Segment  
  • 16. What  You’ll  Need       •  1  Webinar  Set-­‐Up   •  1  Email  for  inviOng  prospects   •  3  Nurturing  Email  Templates   •  3  AutomaOon  Rules  to  place   people  on  appropriate  follow   up  tracks    
  • 17. Cold  Lead  Recycling   Warming  up  cold  leads  
  • 18. Cold  Lead  Recycling   #4   =   MQL   +Score  
  • 19. What  You’ll  Need       •  1  AutomaOon  Rule  to  find  cold   leads   •  1  Nurture  Program  for  cold   leads  (already  set  up)     •  1  AutomaOon  Rule  to  qualify   them  as  MQL    
  • 20. Sales  Drip   Don’t  let  the  well  run  dry  
  • 21. Sales  Drip   #5   6      List  in  CRM   13    3  
  • 22. What  You’ll  Need       •  1  List  -­‐  visible  in  CRM   •  1  Nurturing  Program     •  3  Emails  in  the  drip  program     •  1  Set  Task,  if  no  acOon  a]er  3   emails  in  drip  work-­‐flow    
  • 24. QuesIons     Stupid  ones  are  Okay!    
  • 25. Contact  InformaIon   Pardot   Mathew  Sweezey   950  East  Paces  Ferry  Rd   Account  Manager   Suite  3300   mathew.sweezey@pardot.com   Atlanta,  Georgia  30326   @msweezey       404.492.6848   877.3B2B.ROI   www.pardot.com