Join Danny Sehr (SVP Customers, Scribit) to learn simple techniques and steps that you will want to use immediately to start winning the content battle.

1. Bolster Your Visibility and Authority
with Compelling Content

2. Danny Sehr, Scribit SVP Customers
Danny has 15 years experience in
professional services, product marketing,
and software development leadership.
Scribit empowers online marketers to curate from the web’s best content and publish
directly to their social media and website, increasing engagement and sales.

3. Marketers engage through multiple channels
Social Website & Email
Media Landing Pages Marketing
• Interesting and compelling content is the fuel
• Your customers and prospects are your audience
• Engagement, conversion, and retention are the goals

4. Scribit fuels social, email, and website channels
Millions of
ar%cles
&
videos
from
hundreds
of
publishers
Social
Share
Source
Content Email
Enrich
Drive engagement to
your website &
landing pages
Website
Publish

5. The rules of marketing are rapidly changing
Can you use ONE
WORD to describe
the biggest challenge
facing B2B Marketing
today?
LinkedIn
“B2B
Technology
Community”

6. Biggest content marketing challenge?
Producing a Variety Budget to License
Lack of Buy-In/ of Content, 7% Content, 1%
Vision from
Higher-Ups
Inside Your
Company, 12%
Producing the Kind
Budget to Produce of Content that
Content, 18% Engages
Prospects/
Customers, 41%
Producing Enough
Content, 20%
Source: MarketingProfs & Content Marketing Institute
B2B Content Marketing: 2012 Benchmarks, Budgets and Trends

7. Brand marketers have a content deficit
To join in the conversation, or
keep it going, you need:
• Fresh, quality content to post
regularly on social channels,
and
• Credible, relevant content to
fuel nurturing initiatives.

8. How do you provide really great content?
• Create Original Content
• Outsource
• Curate
• Fresh, Evergreen
• Product, Industry,
Customer, General

9. What types of content do you need?

10. Product: Specific to you
• Company
• Product
• Feature
Differentiate your
company and
product

11. Industry: Related to your industry
• Trends
• Research
• Guides
Positions you as a
thought leader

12. Customer: Interests your audience
• Best Practices
• Educational
• Infographics
Connect with your
customers

13. General: Universal interest
• Fun
• Controversial
• Viral
Personalizes your
brand
Keeps you in the
conversation

14. More information on Scribit
To learn more about Scribit can fuel your online and social marketing:
Contact Us Follow Us
www.scribit.com facebook.com/scribiting
info@scribit.com
@scribiting
1-888-848-3675
linkedin.com/company/scribit

15. Thank you!