Parin Songpracha

Bangkok Metropolitan Area, Thailand Thailand

Former : Head of eCommerce 7-Eleven Thailand

Retail

Parin Songpracha (B.Eng., MBA, M.SC IT) e-Commerce and Omni-channel expert from the largest retailer in Thailand. Parin founded an e-Commerce business for 7-Eleven in 2008 under the domain name www.ShopAt7.com. He started from scratch. At present, he is in charge of the e-Commerce business as Head of e-Commerce. His experiences cover end-to-end e-Commerce and supply chain management, including strategy formulation, product sourcing, online marketing, web management, fulfillment, and customer services. Moreover, he also uses his experience to promote e-Commerce and online business in Thailand through the Thailand e-Commerce Association (THECA) and Thai Webmaster Association (TWA) as Vi...