On-demand video of this presentation is available at: http://www.ali-inc.com/component/chronocontact/?chronoformname=Virtualize_System_Save

1. Cisco Unified Communications
on Cisco Unified Computing System
Alexa Trifilo, Unified Communications
System Engineer
Cisco Systems
Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential

2. Introductions
The New Collaboration Experience
Trends and Business drivers for Unified Communications (UC)
Cisco UC on the Cisco UCS
Customer success
Q&A/Wrap up
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

3. Cisco Advanced Certifications:
• Unified Communications
• Wireless
• Security
Providing IT services to the
mid-Atlantic for 20 years
Integrating Cisco telephony &
messaging solutions since
2002
www.ali-inc.com
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4. Cloud Based Applications Thin Clients
Challenging to provide rich media and consistent experience across hosting models
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5. Across all Devices Any Time and Place
But poor experiences can result from incompatible systems and poor media handling
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6. Customer Collaboration Employee Collaboration
But need to balance personal productivity with enterprise-class control
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7. New Capabilities needed for Efficiency and Competitiveness
Mobile
Secure access to information and
people from any device, anywhere
Social
Expertise & Information location,
Proactive customer interaction
Visual
High quality interaction from
anywhere, realtime and offline
Virtual
Agility and scale on demand,
Rich media with VDI economics,
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8. Wide Variety of Collaboration Needs
Cloud On-Premises
Mobile, Office, Home,
Inter-Company Smartphones, Tablets, Video, Voice, Web,
Laptops, Thin Clients Social, Business Apps
Wide Variety of Collaboration Technologies
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9. Wide Variety of Collaboration Needs
INTEGRATED COLLABORATION EXPERIENCE
ANYWHERE ANY DEVICE ANY CONTENT
Richest Experience Secure
in Any Location Mobility
Video handled as Easily Flexible Access
as Voice, Data from All Clients
Wide Variety of Collaboration Technologies
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10. Category Quadrant/ Market Scope
Corporate
Leader
Telephony
Unified
Leader
Communications
Contact Center Leader
Web Conferencing Leader
Video/Telepresence Strong Positive
IM and Presence Positive
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11. The New Collaboration Experience
Trends and Business drivers for Unified Communications (UC)
Cisco UC on the Cisco UCS
Customer success
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12. How do I How do I keep
Can I cut my
effectively manage pace with the
communications
Key Business changing nature
costs?
Relationships? of collaboration?
How do I How do I
How can I
manage my migrate without
improve employee
communications disrupting my
productivity?
securely? business?
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

13. Software Global Video
Virtualization Mobility
as a Service Value Chains Everywhere
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14. How can I…
… reduce the number of servers, devices, and equipment required, lowering
capital expenditures?
… increase operational efficiency and scale, reducing operating expenses?
… insure agility and investment protection?
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15. The New Collaboration Experience
Trends and Business drivers for Unified Communications (UC)
Cisco UC on the Cisco UCS
Customer success
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16. • Introducing ability to deploy Unified
Communications applications in a
virtualized environment Benefits
Supported on Unified Computing System  Lower TCO
Based on market-leading VMware vSphere  Increased Agility
ESXi
 Investment
• Ensure performance, reliability, Protection
management and high availability
• Support across key UC applications
UCS C200
UCS B200
UCS C210
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16

17. VOIP, ICM CUCM 3.x/4.x Cisco UC 5.0+ Cisco UC 8.0(2) SAF
1990s ~2000 2005 2010 Future
Legacy Voice Server Network
Appliance Virtualization
Enhancement (Special-purpose) Services
Business Increasing Architectural Flexibility while Decreasing Barriers to Rapidly Deploy/Tailor
Agility
Footprint, Increasing “Miniaturization”, Consolidation & Avoidance while Increasing Efficiency
Space, Energy,
Cabling
Investment No Forklifts  Network Convergence  Commodity Servers/Storage  Virtualization
Leverage
Business Increasing Security, Resiliency and options for High Availability / Disaster Recovery
Continuity
Management Increasing Familiarity, Centralization, Scale and Efficiency
Simplification
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18. Same TCO Drivers: Technology, Facilities, Management Burden
Data Center 1.0 Data Center 2.0 Data Center 3.0
with Traditional with Unified with Virtualized
Communications Communications Communications
… … …
Mainframe PBX Servers and Appliances Virtualized Compute/Storage
Converged Data The Network
Communications Data Network Center
Unified Fabric & Networks
Too Many Networks Too Many Fabrics
 Centralized Operations  Distributed Operations  Flexible Operations
 Controlled but Inflexible  Flexibility, but with Sprawl  Agility + Governance
 High TCO  Medium to High TCO  Low TCO
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19. • Half-width blade server form factor
• Best for
Medium to high server count & concentration
Existing or planned data center
“Ready, willing, able” to support servers, VMware, storage
Operational “maturity”
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20. Cisco Unified
Communications 8.0(2)
LAN
PSTN
UCS 6100 SAN
Fabric Disk Array
UCS 5100 Blade Server Interconnect
Chassis with UCS 2100 (mandatory)
Switches
Fabric Extender and 1-8 UCS
B200 M2 Blade Servers
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21. • Rack server form factor
• Best for
Low to medium server count
Ready to move off an appliance model (server/VMware admin)
Preference for rack server form factor
Interim migration step for data center solution
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22. Cisco Unified
Communications 8.0(3)
LAN
PSTN
…
UCS C210 M2
UCS C200 M2
SAN
Disk Array
(optional)
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23. • Unified Communications Manager • Unified Interaction Center
with Integrated Mobility
• Unified Contact Center
• Unified Communications Manager – Management Portal
Session Management Edition
• Unified Customer Voice Portal
• Emergency Responder (B200, C210 only)
• Unified Attendant Consoles (B200 • Unified Communications
M1 only) Management Suite
• Unity Connection • MediaSense
• Unity (B200, C210 only) • SocialMiner
• Unified Presence • Meeting Place 8.5
• Unified Contact Center Express • Others later
• Unified Contact Center Enterprise
(B200, C210 only)
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24. The New Collaboration Experience
Trends and Business drivers for Unified Communications (UC)
Cisco UC on the Cisco UCS
Customer success
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24

25. Example: 5,000 users
Dial tone, voicemail and Presence, 10% are Contact Center Agents
11 non-virtualized rack servers required for UC, more for other business apps
Before
After
UC applications
now co-resident
CAPEX OPEX
• Reduced Server Count (50-75%)  Reduced Rack & Floor Space (36%)
 Reduced Power/Cooling (20+%)
• Storage Consolidation (50+%)
 Fewer Servers to Manage (50-75% less)
• Reduced Network Ports (50+%)
 Reduced Maintenance/Support Costs (~20%)
• Reduced Cabling (50+%)
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26. $1,100,000
$1,000,000 Per site:
MCS OPEX
$900,000
$800,000
$700,000 MCS CAPEX
$600,000
$500,000
UCS OPEX
$400,000
$300,000
UCS CAPEX
$200,000
$100,000
$0
4 8 UC “Server” Count
12 16 20
Assumptions:
• UC “Servers” only. A “Server” is either one MCS 7845, or one Virtual Machine.
• Dual sites, distribute infrastructure across sites.
• Model with list pricing, MCS 7845-I3, “2vcpu” VM, 4:1 co-residency, UCS B200 M1 for UC, VMware Enterprise Plus Edition
• No single point of failure – redundant sites, switching, chassis, servers
• Switching and Chassis provisioned with growth headroom
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27. •UCS C200 Hardware
•Unified Communications Manager software
•Cisco Unity Connection, Cisco Unified Presence
Software
•UC Client software only (Video Cameras need to
be purchased separately)
•Cisco Unified Workspace Licensing BE licenses
for the first 100 users
•Enhanced 5 Agent Seat Contact Center Express
bundle
100 Unified Workspace
Licensing Business
UCS C200 Server for + Edition licenses + UC
server/client media kits
Unified CMBE 6000
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28. Adaptability
Portability
Mobility
Repurposing
Leverage existing
infrastructure
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29. • Plan & Design Service
For channel partner enablement
• Configuration & Performance Audit
For UC, on existing UCS deployment
• Operation Support Planning Workshop
• Pre-Production Pilot Service
Fixed and Custom options
• Accelerated Deployment Service
Greenfield and Migration options
• Project Management
For more details, see:
www.cisco.com/go/unifiedcomputingservices
and
www.cisco.com/en/US/products/svcs/ps2961/
ps2664/serv_group_home.html
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29

30. Questions & Next Steps
Parker Pearson
parker@ali-inc.com
(434) 386-4284
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