How to Use Digital Marketing to Enhance Your Credibility and Grow Your Business
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Tony Sorensen discusses how digital marketing can help recruiting firms grow their business. He explains that content marketing is focused on creating and sharing content online to attract clients and candidates. Some types of content mentioned include blogs, videos, and ebooks. LinkedIn is also identified as an important tool, with tips provided on how to build credibility and engage with connections through regular posting and interaction. The document also provides best practices for optimizing a website to position the firm as an industry expert and thought leader.
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How to Use Digital Marketing to Enhance Your Credibility and Grow Your Business
- 1. Tony Sorensen How to Use Digital Marketing to Enhance Your Credibility & Get New Clients and Candidates Calling You
- 2. Tony is an owner and national recruiting industry expert. He leads the way in digital innovation for Parqa and Versique. He has spoken and contributed to publications including NAPS National Staffing Conference, EMinfo, Star Tribune, Minneapolis/St. Paul Business Journal, and ERE/The Fordyce Letter. His passion is training and teaching recruiting firm owners who want to grow, invest in their business, and strive to work on their business verses in it.
- 3. Versique Search & Consulting LinkedIn Followers Revenue Increase from Google Call-Ins Versique.com Visitors per Month $18M in Revenue $1M+ 22,000+ 10,000
- 4. Parqa Digital Marketing Agency For The Staffing & Recruiting Industry
- 5. Your niche recruiting firm in location OrganicPaid
- 6. What do people find when they search for you?
- 7. What Results Have You Seen From Digital Marketing? “Utilizing digital marketing has allowed me to reach a broader audience and larger demographic of clients and candidates. On top of building connections and sharing industry knowledge, it has also generated inbound inquires for search from organizations / prospective clients in new verticals of the Healthcare Industry.” Matt Anderson Senior Practice Director
- 8. Content Marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. “ “
- 9. Types of Content ✓ Blogs ✓ Social Media Posts ✓ Infographics ✓ Video Blogs ✓ Podcasts ✓ Website Landing Pages ✓ Press Releases ✓ Email Campaigns ✓ eBooks ✓ Salary Guides ✓ Whitepapers ✓ Webinars ✓ Surveys ✓ Job Boards ✓ Case Studies ✓ Newsletters ✓ TV & Radio Spots ✓ Reviews ✓ Client Testimonials ✓ Consultations ✓ Client Meetings ✓ Online Demos Attract Consideration Decision 47%of buyers viewed 3-5 pieces of content before engaging with a recruiter
- 10. Why Content Marketing Client & Candidate Engagement Brand Awareness Website Traffic Online Visibility Competitive Advantage Leads & Conversions
- 11. Grow Your Business with Content Marketing • Improve Your Personal Brand – Increase Your Online Presence • Develop Thought Leadership – Build Your Credibility • Become a Recruiter of Choice – Attract Clients and Candidates to You
- 13. Utilizing LinkedIn is a must if you want to maintain a strong online presence and become an authority in your niche. 87% of users trust LinkedIn as a source of information.
- 14. LinkedIn Exercise 1. Open LinkedIn 2. Go To Your Profile 3. Share With Your Neighbor Can They Tell.. 1. What You Do 2. What Industry You Recruit In 3. Types of Position You Place
- 15. Media Links Professional Headshot Customized Headline Best Practice #1 – Build Your Professional Brand Extended Bio LinkedIn Optimization is not a one-time activity. It’s a commitment to yourself and your brand.
- 16. Extended Bio Credibility Best Practice #1 - Build Your Professional Brand Testimonial Recent Placements Contact Information LINKEDIN TIPS Fully Set Up Your Profile Keep Your Audience In Mind Update Regularly
- 17. Best Practice #2 – Actively Grow Your Network Find the right people to connect with Take advantage of who’s viewed your profile Leverage current connections to expand your network
- 18. Best Practice #3 – Building Relationships ENGAGE Increase visibility and build relationships by interacting with your connections’ content. Like. Share. Comment.
- 19. Best Practice #4 – Thought Leadership Focus on articles - These are a powerful way to showcase your expertise and are searchable by all LinkedIn members and Google. Posts - Share relevant and valuable content. Be Known For What You Know
- 20. What and When To Post Post: 2-5 times a week 30% Content You Created 60% Curated Content 10% Promotional / Offer What Value Does My Post Provide To My Audience?
- 22. Post Insights: Best Practice #5 – Understanding Analytics
- 23. LinkedIn Posts – Make Use of Analytics Who’s Engaging? Profile Analytics:
- 24. Building a Brand with Content Marketing: Is Your Website Your Best Salesperson?
- 25. Best Practice #1 – Home Page User-Experience
- 26. Best Practice #2 – Practice Area Pages Team Experience Showcase Your Team Easy CTA’s
- 27. Best Practice #3 – Build Credibility Recent Placements Position yourself as an expert in your industry Experience
- 28. Best Practice #3 – Build Credibility Client Testimonials Easy Contact Info Content Offers
- 29. Best Practice #4 – Thought Leadership
- 30. The secret of getting ahead is getting started. - Mark Twain