1. Digital Marketing

2. Content
• Disadvantage print based marketing ?
• What is digital marketing ?
• Subsets of digital marketing (offline and
online)
• Evolution of google’s marketing techniques.
• What is SMM? example of facebook.

3. Print-based Marketing
• It does not have proper analysis
of how many people viewed the
advertisement.
• No accurate calculation of ROI
(Return On Investment).

4. • It is marketing method in which
electronic devices are used like TV,
mobile, laptop etc.
Digital Marketing

5. Subsets
Digital marketing
Offline
Marketing
Online
Marketing

6. Offline Marketing
• Better way of advertisement than
traditional marketing
• Limited specific target.
• No accurate calculation of ROI
(Return On Investment).

7. Online Marketing
• Whatever is possible in offline
world that is possible in online
world.

8. Evolution of Google’s Marketing
Techniques
• Web Marketing was started in 1995.
• Search engines like Yahoo!,Infoseek were
present.
• Then came Google with no image
advertisments and a better search
algorithm.

9. • Google then invented the term SEO (Search
Engine Optimization).
• Google started earning from Adwords in year
2000.
Evolution of Google’s Marketing
Techniques

10. • Google allowed other publisher to advertise on
others content sites. i.e Adsense in the year
2003.
• Google started mail services in the 2004.
• For better analyzing google started google
analytics which was organic.
Evolution of Google’s Marketing
Techniques

11. Google Analytics

12. Era Of SMM
• Intially it was use for communication.
• But nowadays also used for advertisement.
• The major social media site are:
1. Facebook
2. Twitter
3. Youtube
4. Instagram

13. Facebook ads

14. THANK YOU!
If you have any queries regarding
this presentation contact me at
maisheri02@gmail.com