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Ethics of Advertising Targeting and Exposure

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Ethics is a branch of philosophy that involves systematizing, defending, and recommending concepts of right and wrong behaviour.
Who should/shouldn't be the target of advertising? Who should/shouldn't be exposed to advertising, whether targetted or not? What products, services, or ideas should/shouldn't be advertised? What should/shouldn't be relationship between advertising content and medium? What should/shouldn't be advertisers' obligation to society?
Ethics of Advertising Targeting and Exposure
Ethics of Advertising Targeting and Exposure
Ethics of Advertising Targeting and Exposure

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Ethics of Advertising Targeting and Exposure

  • 1.
  • 2.
  • 3. Ethics is a branch of philosophy that involves systematizing, defending, and recommending concepts of right and wrong behaviour.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Who should/shouldn't be the target of advertising? Who should/shouldn't be exposed to advertising, whether targetted or not? What products, services, or ideas should/shouldn't be advertised? What should/shouldn't be relationship between advertising content and medium? What should/shouldn't be advertisers' obligation to society?