Social Apps have arrived - how do you transform your ISV application to leverage these innovative principles, and what features do you need to build to get there? Join us for an interactive workshop that will give you first-hand experience in a new process we are introducing to our ISV partners. You will brainstorm on a sample application, and learn how to generate innovative ideas that address your customers needs in a forward-thinking way. After this session, you will be able to apply these same principles to start realizing your own Social App vision.

1. Designing Social Applications
Lahini Arunachalam, Salesforce.com, ISV Technical Evangelist
@lahini
in/lahini-arunachalam
Marc Kuster, Salesforce.com, ISV Technical Evangelist
@marckuster
in/marckuster
Ross Belmont, Appiphony, Chief Experience Designer
@rossbelmont
in/rossbelmont

2. Safe harbor
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service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
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3. Session Objectives
• Understand how to transform your application into a social
application
• Become familiar with the Ignite process
• Apply the methodology to a sample recruiting application

4. Overview of Ignite process
Personas & Pain Points Collaborative Ideation Storyboarding
What
What are the tools in use today?
Apply social concepts to use cases to
What’s working and what’s not? Paint a new vision by retelling the
identify new approaches and
Who should we optimize a solution ISV end user story, adopting social
opportunities to innovate
for? elements

5. Establish Personas
Sara Manager Rick Ref Adam Interview Carrie Candidate Anne Recruiter
Hiring Employee Interviewer Candidate Recruiter
Manager referrer

6. Pain Point Analysis

7. Form the Vision

8. What Will Transform your Customers’ Experience?
Recruiting is a painful, reactive, black-box, silo-ed
process
Scale the business by making recruiting a fun,
engaging, interactive challenge that
empowers your employees

9. Social Application Characteristics
• Feeds, posts, • Ubiquitous • Ease of use
threads • Gamification
• Real-time
• Multiple actor • Social
• Reliable
types Features
Collaboration Mobility • Consistent Social UX
• Cross-
constituency
• App to app &
• Self-
system to • Disruptive organizing
system
• Forward- • Default
• Identity thinking transparency
services
Interoperability Innovation Network Effects
• Cross-
• Integration &
category
customization

10. Ideation

11. Exercise: Ideation

12. Rank the Ideas
• Impact: How will this feature impact the business?
• Alignment: How well does this align to our overall vision?
• Value/Pain Relief: What is the value to the end user?
1 2 3
Low Medium High

13. Rank the Ideas

14. Exercise: Ranking

15. Storyboards

16. Storyboard

17. Storyboard

18. Storyboard

19. Storyboard

22. Key Takeaways
• Understand the Ignite process
• Transform your application from data-centric to user-centric
• Use the provided resources to make your application social

23. Resources
• Social Enterprise Website – quick link
• Worksheets
• Storyboards
• Session Workbook
• Additional examples and storyboards

24. DF12 ISV Success Sessions
Great sessions for each phase of the lifecycle
Plan Build Distribute Sell Support
ISV Kickoff: Getting Started Distributing & Licensing Your App How to Support Your Customers
How to Architect & Design Your App Automate Your App Sales ISV PM Product Roadmap
Designing Social Apps (Workshop)
Extend Your Commercial Force.com App Expanding Your Marketing Reach with AppExchange
Team Development and Release Mgmt Marketing Best Practices in the Social Era
Building Secure Applications in the Cloud Mastering the Direct Sales Model
Selling Social Apps
Follow sessions and join the Partner Success Group on

25. A Few Reminders. . .
Why Work With a PDO Partner Success Experts
Innovation Theater and Lounge
1:1 Success Clinics
Innovation Theater and Lounge
Need to relax? Have a massage!
Check out the Partner Hub
540 Howard Street
Survey (Session Record) Cloud Crawl (Thursday Night)
Follow us on Twitter @partnerforce

26. Partner Hub – Speaker Debrief
Why Work With a PDO
Partner
Success
Clinics
Welcome Desk
Speaker
Debrief
Area

27. Lahini Arunachalam Marc Kuster Ross Belmont
ISV Technical Evangelist ISV Technical Evangelist Chief Experience Designer
@lahini @marckuster @rossbelmont