Partnerforce's recommended suggestions based on roles, for ISV and SI partners. For more info, head to the partner portal - http://bit.ly/DF12partner

1. Technical Guide for ISV and Channel Partners
To make the most of your four action-packed days at Dreamforce, we’ve pulled together a recommended set of
activities. Reserve your spot today by logging into the Dreamforce app, searching for sessions under the
‘agenda’ tab, and clicking on the ‘+’ sign. Direct hyperlinks are provided for the activities below. Please refer to
our Agenda Builder User Guide in the Dreamforce app for step-by-step instructions (login required).
Tuesday, Sept. 18
Time Activity Location
10:00 AM AppExchange Partner Keynote* Moscone South: Gateway Ballroom
1:00 PM Introduction to the Salesforce Platform Moscone West: 2022
2:00 PM How to Architect & Design Your App for Commercial Success Moscone West: 3002
2:30 PM Heroku for Mobile Apps Moscone West: 2020
2:30 PM Introduction to Force.com Moscone West: 2002/2004
3:30 PM ISV Release & Roadmap: Meet the PMs* Moscone West: 3002
3:30 PM Introduction to SOQL Using Workbench (Hands-on-Training) Hilton: Con. Parlor 1/2/3
3:30 PM Introduction to Apex Patterns for Developers (Hands on Training) Hilton: Con. Parlor 5
3:30 PM Build Integrations with Apex for Developers (Hands-on-Training) Hilton: Con. Parlor 5
4:00 PM Top Testing Tips: Data Creation, Web Callouts and Automation Moscone West: 2024
5:30 PM Visual Workflow Overview Moscone West: 2009/2011
Wednesday, Sept. 19
Time Activity Location
12:00 PM Designing Social Apps (Workshop)* Moscone West: 3002
12:00 PM Introduction to Apex Triggers Moscone West: 2009/2011
12:30 PM Testing in Apex (Hands-on-Training) Hilton: Con. Parlor 5
1:30 PM Introduction to Mobile SDK for Android Moscone West: 2024
1:30 PM How to Distribute & License Your App for Commercial Success* Moscone West: 3002
4:30 PM Extend Your Commercial Force.com App* Moscone West: 3002
4:30 PM Security Best Practices for Mobile Development Moscone West: 2005
5:00 PM Introduction to Visualforce Pages (Hands-on-Training) Hilton: Con. Parlor 1/2/3
Thursday, Sept. 20
Time Activity Location
9:00 AM Automate Your App Sales on the AppExchange* Moscone West: 3002
10:30 AM Building Secure Applications in the Cloud* Moscone West: 3002
12:00 PM Introduction to the REST API (Hands-on-Training_ Hilton: Con. Parlor 5
12:00 PM Salesforce Platform Keynote Moscone South: Keynote Room
1:30 PM Team Development and Release Management for ISVs Moscone West: 3002
1:30 PM Introduction to Visualforce for Mobile Devices Moscone West: 2009/2011
1:30 PM Intro to SOAP-Based Web Services API (Hands-on-Training) Hilton: Con. Parlor 5
3:00 PM Developer Keynote: The Salesforce Platform Moscone South: Gateway Ballroom
7:00 PM Partner Reception, followed by Cloud Crawl Temple Nightclub (540 Howard St.)
Friday, Sept. 21
Time Activity Location
10:30 AM Writing Secure Applications on Heroku Moscone West: 2006
1:00 PM How to Support Your Customers for Commercial Success* Moscone West: 3002
*Dedicated session designed specifically for partners

2. Sales & Marketing Guide for ISV and Channel Partners
To make the most of your four action-packed days at Dreamforce, we’ve pulled together a recommended
set of activities. Reserve your spot today by logging into the Dreamforce app, searching for sessions under
the ‘agenda’ tab, and clicking on the ‘+’ sign. Direct hyperlinks are provided for the activities below. Please
refer to our Agenda Builder User Guide in the Dreamforce app for step-by-step instruction (login required).
Tuesday, Sept. 18
Time Activity Location
10:00 AM AppExchange Partner Keynote* Moscone South: Gateway Ballroom
12:30 PM ISV Kickoff: Getting Started as an ISV Partner* Moscone West: 3002
12:30 PM Getting Started with Your Engagement Strategy Intercon: Union Square
12:30 PM Delivering Vertical Social Apps* Moscone West: 3004
3:30 PM Building World-Class Sales Culture w/ Social Collaboration Marriott: YB Salon 1/2/3
5:00 PM Social Apps Opportunity: Next Big Cloud Start-Up* Moscone West: 3002
5:00 PM AppExchange: Build Your Small Business with Apps Marriott: YB Salon 10/11/12
Wednesday, Sept. 19
Time Activity Location
12:30 PM Building Repeat Customers, the Engine of Profits Marriott: YB Salon 13/14/15
1:30 PM How to Distribute & License Your App for Commercial Success* Moscone West: 3002
2:00 PM Preparing the Perfect Pitch: Nailing a Customer Meet Marriott: Golden Gate C2
3:00 PM How to Partner with Salesforce.com* Moscone West: 3002
4:30 PM How Salesforce.com Does Account Planning Marriott: YB Salon 13/14/15
4:30 PM Selling With Customer Stories: End to End Best Practices Marriott: Golden Gate C2
Thursday, Sept. 20
Time Activity Location
9:00 AM Mastering the Direct Sales Model for ISVs* Moscone West: 3004
9:00 AM Generating Leads with Social Media Intercon: Gr. Ballroom ABC
10:30 AM Selling in a Social World* Moscone West: 3004
1:30 PM Funding Options - From Kickstarter to Venture Capital* Moscone West: 3004
12:00 PM Salesforce Platform Keynote Moscone South: Keynote Room
3:00 PM The Salesforce.com Sales Playbook Marriott: Golden Gate B
3:00 PM Marketing Your App for the Social Era* Moscone West: 3002
7:00 PM Partner Reception, followed by Cloud Crawl Temple Nightclub (540 Howard St.)
Friday, Sept. 21
Time Activity Location
8:30 AM How to Build the Perfect AppExchange Listing* Moscone West: 3002
10:00 AM Training Your Company for Social Media Intercon: Gr. Ballroom ABC
1:00 PM The Small Business App Market: Desk.com, Do.com and More* Moscone West: 3004
1:00 PM How to Support Your Customers for Commercial Success* Moscone West: 3002
*Dedicated session designed specifically for partners