Learn more about the Marketing Cloud product at p.force.com/marketingcloud.

1. Partner Office Hours:
Partner Enablement & Success Services
Sherry Keezer Jill Westman
Marketing Cloud Program Manager Sr. Consultant
Partner Readiness MC Services – Go To Market
July 28th, 2015

2. Please post all
questions to the chat
window addressed to
“all panelist” on your
right

3. Partner Enablement Options
​ Sherry Keezer
​ Partner Readiness, Marketing Cloud Program Manager
Marketing Cloud

4. Journeys
Standard
Classes
Private
Workshops
Marketing
Cloud Learning
Paths
On-Demand
Partner Enablement Options

5. On-Demand

6. ​ Online courses at no cost with a valid Salesforce Marketing Cloud
account.
​ Learn at your own pace!
On-Demand | Free
Email, Mobile, &
Web
Radian6
Social Studio
Click here for more information

7. Public Classes

8. Public Classes| $300-$1500
Marketing Cloud Classes
Configuring the Salesforce MC Connector for the Sales and Service Clouds
Execute and Automate Marketing Cloud Emails in the Sales and Service Clouds
Email Essentials
Email 101: Getting Started with Email
Email 102: Data Extensions
Email 103: Data Segmentation
Email 104: Email Automation
Journey Builder 101
Mobile Messages 101
Predictive Intelligence
Social Studio 101
Click here for more information

9. The Learning Paths
Foundations & Implementation

10. Marketing Cloud Learning Paths| $1000
What is it?
A training
program
designed to
provide Partners
with the
necessary skills to
successfully
service the
Salesforce
Marketing Cloud
Who is it for?
All Partner types
and employees
What do you
get?
Training and
resources to
support the
entire customer
engagement
Why attend?
To learn best
practices and
skills to rapidly
and effectively
service the
Marketing Cloud
How much?
$1000* to attend
the 2-day
Implementation
workshop.
Note: No cost for
Foundations
Learning Path
*As of July 2015.
Pricing
information is
subject to
change.

11. Marketing Cloud Learning Paths
​ Online Tutorials & Videos ​ Regularly scheduled
webinars
​ Classroom Instruction ​ Online Exams
​ How Does It Work?

12. ​ True Marketing Cloud services
enablement, not enablement by
product.
​
Applicable to all partner types
and employees.
​ Training can be taken as soon as
required. This means that
Partners get the training they want
when they most need it. And it’s
available 24 hours a day, 7 days a
week.
True Services
Enablement
Relevant Immediate
What Are The Benefits?

13. ​ Training can be taken in one’s
own time, in one chunk or over
a period of a few weeks.
​ Learning Paths are self paced
which leads to a greater
understanding of the topics
being studied.
​ Time away from the office is
minimized. The only travel or
accommodation expenses that
are required are during the 2-day
workshop during the
Implementation Learning Path.
Flexible Pace Cost Effective
What Are The Benefits?

14. The Learning Paths
Foundations & Implementation

15. Foundations Learning Path
​ Designed to be an
introduction to the Marketing
Cloud project methodology
and applications.
Prepares Partners through
self-paced online modules
and webinars and concludes
with an exam.

16. ​ Demonstrate an understanding
of fundamental Marketing
Cloud knowledge and processes
of effective project
methodology.
​ Designed for all consultants,
operations, sales, anyone who is
interested in an overview of
Marketing Cloud.
​ Prerequisite of the Salesforce
Marketing Cloud
Implementation Learning Path.
​ Introduction to MC
​ Project Methodology
​ Account Configuration
​ Campaign/Tag Basics
​ Messaging
​ Automation Basics
Objective Who Should Attend? Content
Foundations Learning Path

17. Implementation Learning Path
​ Provides Partners with
expanded experiences in
configuring & implementing
the Marketing Cloud.
Through self-paced online
modules, webinars, and an
exam this learning path
concludes with a 2-day
instructor-led workshop to
give Partners in-depth
discussion and the hands-on
experience they need.

18. ​ Get a sound understanding of
the Marketing Cloud, including
navigation, advanced workflows
and configuration, best
practices, functionality, and
integrations.
​ Designed for Partners who
configure and implement the
Salesforce Marketing Cloud.
​ A passing mark of 70% on the
Salesforce Marketing Cloud
Foundations Exam is required
before beginning this learning
path.
Dashboard Configuration
MobilePush & MobileConnect
Configuration
Topic Profiles
Web Analytics
Advanced Account Configuration
Contacts & Data
Building Complex Journeys
Salesforce Connector
Objective Who Should Attend? Content
Implementation Learning Path

19. Implementation Workshop
Upcoming workshops include:
City Dates
Paris August 11 & 12
Paris August 13 & 14
New York City August 25 & 26
New York City August 27 & 28
San Francisco Pre-Dreamforce
Chicago September 29 & 30
Sydney September 29 & 30
Chicago October 1 & 2
Sydney October 1 & 2
Munich October 6 & 7
Sao Paolo October 6 & 7
Munich October 8 & 9
Sao Paolo October 8 & 9
San Francisco October 20 & 21
San Francisco October 22 & 23
Please refer to the Help and Training Portal to register and for more information.
Please refer to the Help & Training portal to register
and for more information

20. Private Workshops

21. Private Workshops
​ Cost: $7000/day
​ Agenda: Same as
Implementation workshop
but through consultant with
SFU you may make
adjustments.
​ Max. approx. 25 attendees
For more information please reach out to mc-learningsolutions@salesforce.com

22. What Can We Expect Next?
Advanced Technical
Delivery Learning Paths
Contact Builder
Audience Builder
Predictive Intelligence
Advanced Journey Builder
Campaign Mgmt at Scale

23. Partner Success Services:
Marketing Cloud Scoping Assets
Jill Westman, S3 Sales Leader
July 28, 2015

24. Partner Success Services – Marketing Cloud Scoping Assets
​ End
Customer​ Partner
• Enablement
• Self-sufficiency
• Partner Success
• End Customer Success

25. Marketing Cloud Scoping Assets
• Scoping Workbook
• Standard Language Library (SLL)
• Description of Roles
• Broad Marketing Cloud First Call Deck
What’s Included…

26. Scoping Workbook Partner will include their hourly rates

27. Standard Language Library (SLL)
• Over 60 services engagements that align with
the scoping workbook
• Each service engagement contains the
following detailed sections:
• Overview
• Customer Pre-requisites
• Scope
• Deliverables
• Assumptions
• Exclusions

28. Description of Roles
Partners must staff roles that align with
ours:
• Project Manager
• Solution Architect
• Deliverability Consultant
• Technology Architect (medium and
large engagements)

29. Marketing Cloud First Call Deck

30. Need Actual Implementation
Support?
Leverage Partner Success
Services!

31. Partner Success Services – Engagement Models
Package Supported
Products*
Supported Scope* SFMC Scope
Small Email • Up to 2 business unit configurations
• Up to 4 inbound/outbound data sources
• Up to 2 IP addresses ramping up
• No API interfaces
• Co-lead up to 3 blueprinting sessions
• Up to 2 reviews of blueprint
• Co-lead IP ramp-up session
• Up to 2 reviews of IP ramp-up plan
• Up to 2 reviews of QA/Test plan
• Estimated 40 hours of SA time to assist with configuration
and general questions
Medium Email, Social, PI,
Journey Builder,
Mobile
• Up to 4 business unit configurations
• Up to 8 inbound/outbound data sources
• Up to 8 IP addresses
• Up to 4 API interfaces
• Co-lead up to 3 blueprinting sessions
• Up to 2 reviews of blueprint
• Co-lead IP ramp-up session
• Up to 2 reviews of IP ramp-up plan
• Up to 2 reviews of QA/Test Plan
• Estimated 80 hours of SA time to assist with configuration,
API consulting, and general questions
• Configuration of any product offerings that the partner needs
support on
Large Email, Social, PI,
Journey Builder,
Mobile, Audience
Builder
• Up to 8 business unit configurations
• Up to 16 inbound/outbound data sources
• Up to 16 IP addresses
• Up to 8 API interfaces
• Co-lead up to 5 blueprinting sessions
• Up to 3 reviews of blueprint
• Co-lead up to 2 IP ramp-up design sessions
• Up to 2 reviews of IP Ramp-up plan
• Up to 2 reviews of QA/Test Plan
• Estimated 120 hours of SA time to assist with configuration,
API consulting, and general questions
• Configuration of any product offerings that the partner needs
support on

32. Questions?

33. ​ Marketing Cloud Salesforce Connector and Integration – August 4th @ 12 pm EST
​ Marketing Cloud Pricing and Packaging – August 11th @ 12 pm EST
Upcoming Office Hours

34. We are pleased to announce that our first two AMER Marketing Cloud Sales
Awareness Roadshow pilot sessions will be conducted early-August in New York
and San Francisco.
Each 2-day deep dive session will help your team build foundational knowledge of
Marketing Cloud positioning, differentiation, presales discovery, packaging, product
capabilities and understanding how these fit into the overall Salesforce Customer
Platform message.
Stay tuned for future dates and details on how to register.
Marketing Cloud Sales Awareness Roadshow

35. Dreamforce slide

36. Thank you