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Neeracha Taychakhoonavudh 
Senior Vice President 
Partner Programs & Marketing 
neeracha@salesforce.com 
@ntaychak
Safe Harbor 
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: 
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such 
uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ 
materially from the results expressed or implied by the forward-looking statements we make. All statements other than 
statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, 
revenues, or other financial items and any statements regarding strategies or plans of management for future operations, 
statements of belief, any statements concerning new, planned, or upgraded services or technology developments and 
customer contracts or use of our services. 
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and 
delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our 
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks 
associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited 
operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our 
service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and 
selling to larger enterprise customers. Further information on potential factors that could affect the financial results of 
salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This document and 
others are available on the SEC Filings section of the Investor Information section of our Web site. 
Any unreleased services or features referenced in this or other press releases or public statements are not currently 
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase 
decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend 
to update these forward-looking statements.
Today’s Agenda 
TIME SESSION 
9:30 Opening Remarks 
10:00 Unleash Innovation with the Customer Success Platform 
11:00 BREAK 
11:15 Salesforce Marketing Cloud: Creating 1:1 Journeys 
12:00 LUNCH 
1:00 Breakout Session #1 
3:00 BREAK 
3:15 Breakout Session #2 
3:45 Breakout Session #3 
4:45 Closing Remarks 
5:30 Networking Reception at Vermilion
Salesforce Partner Program 
Connect 
win more business together 
To replace an image: 
- Right click on the photo 
- Choose “Replace Image…” 
- Find and import your new photo 
- Adjust photo within mask 
accordingly Grow 
a thriving business with 
Salesforce 
Innovate 
with leading cloud technology
65 % 
YoY 
ISV Revenue 
42 % 
YoY 
ISV Orders 
FY11 FY12 FY13 FY14 FY15 
FY11 FY12 FY13 FY14 FY15 
New ISVs 
60 % 
YoY 
FY11 FY12 FY13 FY14 FY15 
Your Business is Booming 
AppExchange Partners
Your Business is Booming 
Consulting Partners 
% 
82 YoY 
Joint Sales 
FY11 FY12 FY13 FY14 FY15 
68 % 
Certified 
Consultants 
FY11 FY12 FY13 FY14 FY15
Welcome to the Connected Partner 
Ecosystem! 
Salesforce Software Vendors 
Consultants 
Service Providers 
Resellers Digital Agencies
One Unified Program 
NEW
Collaborate Together in a New Partner 
Community 
Collaborate with Every Partner 
Manage your Partner Business 
Grow with Online Learning 
JOIN NOW: partners.salesforce.com
The Partner Program is Geared for 
Growth 
Engagement 
Operational 
Excellence 
Differentiation 
Sales Alignment 
Enablement
A New Partner Sales Aid to Align with 
Salesforce 
Sell like Salesforce 
First call decks 
Campaign messaging 
Salesforce video library 
http://p.force.com/psa
Alliances & Channels Team
Introducing the Big 
East Go-To-Market 
Team

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Opening Remarks at the NYC Partner Forum 2014

  • 1. Neeracha Taychakhoonavudh Senior Vice President Partner Programs & Marketing neeracha@salesforce.com @ntaychak
  • 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. Today’s Agenda TIME SESSION 9:30 Opening Remarks 10:00 Unleash Innovation with the Customer Success Platform 11:00 BREAK 11:15 Salesforce Marketing Cloud: Creating 1:1 Journeys 12:00 LUNCH 1:00 Breakout Session #1 3:00 BREAK 3:15 Breakout Session #2 3:45 Breakout Session #3 4:45 Closing Remarks 5:30 Networking Reception at Vermilion
  • 4. Salesforce Partner Program Connect win more business together To replace an image: - Right click on the photo - Choose “Replace Image…” - Find and import your new photo - Adjust photo within mask accordingly Grow a thriving business with Salesforce Innovate with leading cloud technology
  • 5. 65 % YoY ISV Revenue 42 % YoY ISV Orders FY11 FY12 FY13 FY14 FY15 FY11 FY12 FY13 FY14 FY15 New ISVs 60 % YoY FY11 FY12 FY13 FY14 FY15 Your Business is Booming AppExchange Partners
  • 6. Your Business is Booming Consulting Partners % 82 YoY Joint Sales FY11 FY12 FY13 FY14 FY15 68 % Certified Consultants FY11 FY12 FY13 FY14 FY15
  • 7. Welcome to the Connected Partner Ecosystem! Salesforce Software Vendors Consultants Service Providers Resellers Digital Agencies
  • 9. Collaborate Together in a New Partner Community Collaborate with Every Partner Manage your Partner Business Grow with Online Learning JOIN NOW: partners.salesforce.com
  • 10. The Partner Program is Geared for Growth Engagement Operational Excellence Differentiation Sales Alignment Enablement
  • 11. A New Partner Sales Aid to Align with Salesforce Sell like Salesforce First call decks Campaign messaging Salesforce video library http://p.force.com/psa
  • 13. Introducing the Big East Go-To-Market Team