Exploring the Future Potential of AI-Enabled Smartphone Processors
SF Partner Forum AppExchange Listing Session
1. How to Manage Your
AppExchange Listing
AppExchange PMM Team
2. 1. Think big picture first
Start with the basic go-to-market building blocks
3. Does your AppExchange Listing Address the Following?
WHO is your audience?
WHAT does your product provide?
HOW can your product help customers?
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2
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4. 2. All About Search
Be strategic about your keywords.
5. • For all the sections with keyword match =
relevant points
• Multiple mentions of a keyword in one
section do not count for more points
Keyword search
looks for exact
matches
In Your Publishing Console
6.
7. 3. Sell Apps with Images
Invest in professional graphics to make a great first impression.
19. Types of Content
Testimonials
Whitepapers
Case Studies
Data Sheets
Customization Guides
Webinars
What Types of Content Can You Share with Customers?
Use clear names to show value to customers
28. 8. Get (& Engage) with Reviews
Build reviews into your overall sales processes.
29. Build brand credibility through reviews
The more, the merrier
Customers love to see what the community is saying
about the app
Ask, ask, ask
Build meaningful relationships with customers and
don’t be afraid to ask for an app review
Communicate
Respond to both positive and negative reviews to show
customers their voice is heard
30.
31. 9. Measure success & iterate
Never settle. Constantly optimize your listing.
32. Monitor Analytics in your Publishing Console
Find detailed data on:
-Installs
-Leads
-Resources (data sheets,
white papers, etc.)
-Test Drives
35. Your Listing is Optimized,
Now what?
Consider Applying for AppExchange Marketing Program
36. AppExchange Marketing Program Vision
Accelerate business app partner growth
through best-in-class joint marketing
programs that engage, inspire, and transform
our shared customers and prospects.
37. World-class
Marketing
Turn-key partner
participation
Evergreen
content
Engaging
campaigns
• Customer-first marketing
• Specifically created for
partners
• Leverages Salesforce best
practices
• 30+ partners participate
each quarter
• Co-marketing where
Salesforce leads on
execution
• Customer-first thought
leadership content
• Long tail effect of
campaigns and content
• Positions partner apps for
measureable results
• Always on co-marketing
awareness for apps
Joint Marketing at Scale, the Salesforce Way
38. AppExchange Leads
Lift in Leads
With AMP
Without AMP
It’s All About Delivering Results
100+
Partners Invested in AMP
to date
31K+
AMP-Influenced Conversions
33%
AppExchange Visits
Lift in Visits
With AMP
Without AMP
332%
*Data from AMP participation from FY16-FY17