A copy of the slides used by Rolan Harwood of 100%Open during his talk at the Collaborate Cornwall conference, held at Tremough on 24th September 2010.

1. Collaboration not CompetitionRoland Harwood 9/24/10 1

2. 9/24/10 2 100%Open is dedicated to open innovation. Our know-how helps you co-innovate better, cheaper and faster. About us

3. 9/24/10 3 Innovating with partners by sharing the risks and the rewards What defines open innovation?

4. 9/24/10 4 Open Innovation?Lego Lego Mindstorms is their most successful product range ever and has helped shift their strategy from a toy manufacturer to an innovation platform.

6. Is a competitive innovation marketplace amongst customers, suppliers or users

7. The innovation process is mediated by a Trusted Agent

8. Innovations are extracted through a linear process

9. Tend to be internal routes to market (e.g. license deals)

10. Starts with finding collaboration partners, often to explore a broad opportunity

11. Is a cooperative process , with customers, suppliers or users

12. The innovation process is facilitated through a Catalyst

13. Innovations are built using an iterative process

15. 9/24/10 7 From What to WhoVirgin Atlantic - VJam Virgin Atlantic’s return on investment has been 10:1, better value than using a commercial third party for system development, and for more radical ideas.

16. “You don’t own your reputation. It lives and breathes in those that interact with you.” Ron Burt 9/24/10 8 You can’t run away from your reputation

17. 9/24/10 9 Being a partner of choiceP&G Open Innovation Challenge We invited the UK’s design community to respond to two open briefs on fabric care and wellness, to find global new markets worth $100 million.

19. Uncover unmet needs or spot new opportunities for innovation

20. Co-create compelling new ideas, products or services

21. Filter the ideas and prototype innovations

22. Build and motivate collaborative teams

23. Create investable propositions with evidenced business plans

24. Form new collaborative business arrangements

25. Obtain the resources and commitments necessary

27. 9/24/10 12 Build business empathyMcLaren and NATS McLaren’s predictive F1 software would allow air traffic controllers to predict how aircraft are likely to act at airports, overcoming costly and dangerous uncertainty.

28. “The inability to suspend judgement is a hallmark of the irrational.” Stuart Sutherland 9/24/10 13 Suspend Judgement

29. 9/24/10 14 Support ideas in a vacuumCancer Research UK OVC 600 registered users, 160 listed ideas, 23 venture applications, 6 shortlisted candidates and 3 supported projects in CRUK’s flexible approach to venturing.

30. “The only thing harder Than starting something new, is stopping something old.” Russell Ackoff 9/24/10 15 From Discovery to Detection

31. 9/24/10 16 Avoid not-invented-here syndrome Oracle Open Alchemy We harnessed the energy of diverse perspectives and corporate cultures to spark radical new ideas. Open Alchemy turned known challenges into major opportunities.

32. Connect the dots 9/24/10 17 “If you want to go fast, go alone, if you want to go far, go together.” Proverb

33. 9/24/10 18 Keep communicating outsideOrange – OSCR Project

34. Collaboration not Competition Tactics & Lessons Learned 9/24/10 19 Do Share both risks and rewards Focus on 'who?' as well as the 'what?’ Suspend judgement Target quantity then quality Connect the dots – clients not cash Build business empathy Find your top 1% Don’t Overestimate your own brilliance Expect something for nothing Forget about intrinsic incentives Mange risk down to zero Forget to keep communicating outside Delay through analysis paralysis Support ideas in a vacuum

35. “More people pooling more resources in new ways is the history of civilisation.” Howard Rheingold 9/24/10 20 Summary

36. 9/24/10 21 Thank you >> Roland Harwood Co-Founder & Networks Partner 1 Alfred Place, London, WC1E 7EB Phone: +44 (0)20 7438 2658 Email: roland@100Open.comWeb: www.100Open.com Twitter: @rolandharwood