City

CITY
INNOVATES

City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com

Corporate Overview

 Began operations in 2010 in Gurgaon, India

 Current presence in US, Canada, Singapore and India

 Key business areas include Education, Information
Technology, E-Commerce & Travel n Tourism

 Strength of 150+ qualified professionals as employees
and consultants.


Did you Know that….

 93% of all internet traffic is generated from search engines
 99% of internet searchers so not search beyond the top 30 results
 76.7% of Google users use natural search link (organic, unpaid listing)


Why digital marketing is important..?

It gives organization the ability to:

• Drive high quality customers to their website
• Increase sales leads from customers looking for their products and
services
• Build their brand online by communicating marketing messages to their
target audience
• Increase their profile against their competitors
• Target a global audience via international search engines
• Be accountable with ROI tracking (SEM)


We are..

Full –Service Digital Marketing Company – Focus on Performance

Consulting clients across the globe.

Key markets : US, UK , India and Singapore


Key Internet Marketing Strategies

 Search Engine Optimization (SEO)
- no cost per click

 Search engine marketing (SEM)
- cost per click

 Social Media Optimization (SMO)


Search Engine Optimization



Definition

The process of choosing targeted keyword phrases related to a site, and ensuring that the
site places well when those keyword phrases are part of a web search.

The process has two major components:
 “ON PAGE” Optimization
 Site Technology & Accessibility
 Site Content
 “OFF PAGE” Optimization
 Link Popularity
 Link Reputation



 Manipulating the on-site and off-site elements
of a web page

 Improvingrankings on the organic
search engine results pages for
a given set of keyword phrases

 Cracking a search engine
algorithm

 All of the above



Initial Analysis On Page Off Page Reporting /
Stage 1

Stage 2

Stage 3

Stage 4
• Business Optimization Optimization Analytics
Analysis • Site Structure • Link Building • Generate
• Keyword • Content • Site Report
Research Development Submission • Report
Analysis
• Performance
Analysis


List of activities to be performed in SEO

ON PAGE ACTIVITIES
Website Analysis OFF PAGE ACTIVITIES- Monthly Task
Competitive Analysis Manual Directory Submission
Website Structure Optimization Article Creation and Submission
W3C Compliancy PR Creation and Distribution
Content Duplication Report Forum Posting
Keywords Density Report Blog Creation
Page Load Speed Report Blog Postings
META Tag Optimization Classified Postings depends on the site
Content Optimization Postings in Social Media like Facebook, Twitter etc
Image Optimization Social Bookmarking in digg, delicious, twitter,
301 Permanent Redirect stumble upon, etc.
Working on HTML Source Code Posting of videos for you tube and similar websites
Sitemap Implementation Link building
Robot.txt Implementation
Google Analytics Setup
RSS Feed Setup
Manual Search Engine Submission
Monthly SEO Traffic & Ranking Report


Social Media Optimization


Successful social media marketing requires that
we go where the people are
go where the people are...


Social Media Optimization - Advantages

 Increasing your likability from high authority websites
 Tagging and Bookmarking is easy
 Help your content travel across social media channels
 Participating Social communities
 Creating fresh content
 Driving targeted traffic to your website
 Build links back to your site
 Monitoring the discussion in your market (Social Media Monitoring)


best practices in social media marketing

stretch your content & networks

multiplying the touch points.


Digital Marketing Reports

 Use an Analytics tool to monitor your site & update you weekly & monthly on
following parameters :
– Visits
– Conversions
– Referrals
• Sites, URLS, Keywords, Bounce Rate

 Use a Monitoring tool to monitor your site’s ranking
– Ranking (based on keyword)
– Research competitors
• Age
• Inbound links
• Keywords used


Sample Reporting Format


Value Proposition

 Increase On-line traffic
 Dominate your competition
 Effective way to market to potential customers
 Affordable
 Improve Keywords Rankings and get your Industry Specific keywords in Top 10
 Monthly Traffic Reports which includes :
 Number of Visits
 Unique Visitors
 Number of Page views
 Website Bounce Rate


Terms n Conditions

 Minimum project duration is 6 months

 Payment to be done Quarterly in advance

 Content for the article submission and blog posting to be provided by the client

 City Innovates will suggest changes in the website to make it more SEO friendly that
has to be done by the client to achieve the desired results

 City Innovates can provide the content and do the modifications in the website, that
could be charged separately


Thank You
Let’s be friends online
https://www.facebook.com/CityInnovates
https://twitter.com/cityinnovates
Email: info@cityinnovates.com


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