Business & Brand Promotion Strategy Using Social Media Platforms such as Facebook, Twitter, YouTube, Orkut, Slide Share etc.

1. Business & Brand Promotion
on Social Media

2. Social Media

3. Social Media: A Changing Scenario
 Capturing attention is getting harder.
 Customers/ Consumers are getting smarter.
 Competition is increasing with every breath
for the companies.

4. Why is it important?
 One of the cheapest source of Promotion.
 Two-way communication.
 No geographical Barrier.

5. Structure of Social Media
 Social Networks ( like Facebook, Twitter etc.)
 Multi-Media Sharing Networks ( such as
YouTube, flickr etc.)
 Blogs
 Forums & Online communities (like
naukri.com, monster.com etc.)

6. Social Networks & Multi-Media Sharing
 Facebook & Orkut: These are the
popular networks across the world.
Helps to share pics, videos and
comments/ statements & links.
 Twitter: It helps to share views &
links, mostly used by the professional
organizations & celebs.
 YouTube: Most popular network to
share the video & audio files; used by
organizations as well as the
individuals for self- promotion.

7. Social Network: Combine the tools
 Use multiple tools to
spread our presence.
 Integrated tool
combination is required
for the Multiplier Effect.

8. Social Network: Aim of Business/Brands
Aim of Social
Media
• Brand/ Product Awareness.
• Attract visitors to your site.
• Increase number of visitors.
• Keep visitors updated about the
latest coverage, events, news &
gossip on your site.

9. Social Network : A Course of Action
Create a page
Create a group
Create account & share useful links
Share videos
share with the bloggers & keep them informed

10. What to Promote?
One should
promote the
following through
Social Network:
 Products & its
content.

11. Products & its Content
• Photos & Videos Posting
• Questions/ Quiz/ Contests
• Comment, Statement, News, Facts & URL posting
• Event Based Banners

12. Special Events & Contests
Online Special Events or Contests along with
the Offline & ground activities.

13. Social Network: How to attract visitors ?
 Intra-network Promotion: One network can
be promoted through the other such as
visitors can be persuaded through twitter to
join Facebook page of particular product and
vice-versa.
 Videos: It can be made especially to persuade
the visitors to join the network.
 Print Material: Pamphlets and posters can be
made & distributed in the public places .

14. continued…
 Contests: One can participate and join the
particular network to get free gifts (like T-
shirts, caps, pens, coffee mugs etc.) via Social
Media Contest.
 Advertising: Use the Ad Networks like Google
Adwords etc., to promote your page and
inspire customers to join the social network.

15. continued…
 Employ the professional services like Wildfire
etc. to increase the number of likes or fans.
 Tie-up with the media agencies (electronic as
well as print) to promote the brand,
businesses or products.
 Promote the social network with the press
releases.
 Paid Social Media Network specific
advertising.

16. Thank You
Presentation By- Parul Gupta