12. Bacardi runs contests from time to time in order to engage consumers and dissolve an image of an alcohol brand. Instead it has positioned itself as an indispensable product for parties. Hence a cool, funky brand
13. Social Media Presence of Blender’s pride revolves around the fashion tour it conducts on a year to year basis
19. Channel Proposition and Management(1/2) Positioning and Profile- Facebook-The name of the page is “Signature” which will be portrayed as a stylish brand catering to core customers as well as people with such tastes Youtube- TVC of the brand or any official videos will be shared online through official You tube channel of Signature McDowell’s. It will also be used to upload videos for the app or game as proposed
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22. Facebook(Implementation Timeline) Facebook Activation Changing tabs and overall look of page Launch Signature Analysis App Launch Future Fashion Hunt Contest Celeb spotting Hott or nott Various Quizzes and generic content JAN DEC FEB
23. Sample Facebook Page Sneak Peak Your Signature Analysis! Future Fashion Hunt Signature Fans Suggested – Signature Fans tab should have content for downloading wallpapers, ringtone of ad, screensavers etc Sneak peak (Instead of events) – For exclusive preview into fashion tours, upcoming polo/golf/derby event Your Signature Analysis (App) Future Fashion Funt(Contest)
24. Sample Content-Facebook(1/2) Your opinion poll- What’s your dream attire? Signature Quiz- Who brought the sport of Polo in India? So you think you are the Bold and Beautiful? Tell us why Best of Suits- Saville Row suits never go out of class A good set of leather shoes can make or break a man’s look- Agree or Disagree? What’s your “Signature” line?
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26. Hott or Nott- Upload an image (related to fashion products) daily and ask users to comment it is hot or not. Also, ask them to tag themselves to the image if they like itHey Guys, tag yourself to your favorite holiday destination and tell us who would you like to take with yourself Submit your photo to contest for Signature Icon of the month and get featured in online ad of Signature (Facebook Specific)
27. Facebook App Signature Analyzer- A fun app which will let users enter their signature and get a free analysis of it in terms of how successful they will be, what sort of clothes suit them, what sort of watch they should wear etc. As users will enter their name and date of birth , it will create a database of ready audience for sending mailers, newsletters , event promotions etc
29. Facebook Contest “Future Fashion” Hunt- A contest where the users have to find out the look for the year 2050 (for females and males). The user has to go from Mumbai to Tokyo, Paris and New York , decoding clues on the way, collecting articles for completing the look and finally finishing the look in stipulated time Clues will be given in video format (Mostly) so users will be directed to official YouTube channel every time they play the game It will be like a virtual treasure hunt contest
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31. Virtual Paris How user will move in the city to decode clues
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