6. ABOUT ZEE
• Zee Entertainment Enterprises Ltd. (ZEEL) is the second largest
Indian media and entertainment company based in Mumbai,
Maharashtra, India.
• It is a subsidiary of the Essel Group.
• The company's chairman, managing director and Founder
is Subhash Chandra and its chief executive officer is Puneet
Goenka.
• Zee is the largest production of Hindi programming.
• It was a first company to launch a satellite channel in India.
• First listed media company in India.
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9. • The unshackling of the ‘Z’ from the box symbolises
today’s woman’s zest for life and confidence to go
out in the world beyond her home.
• The overall design has a progressive feel and reflects
the idea of looking into the future with hope and
depicts a more dynamic and spirited outlook.
• The rainbow of hope is a very important element of
the new packaging. It is colorful, ethereal and
symbolically emphasizes the promise of ‘Umeed
Se SajeZindagi’… celebrating hope and life.
13. Dedicated channels :
CNBC
Cartoon Network
Pogo
Zee cinema ( all age groups )
Dedicated Programs :
Market Watch
Chhota Bhem
Sa Re Ga Ma pa
Movies, Masti, Magic
15. Dedicated Programs :
Dance India Dance
Jodha Akbar
Sapne suhana ladakpan ke
16. Zee Network’s new slogan —
“Ummeed Se Saje Zindagi”
A new positioning targeting the emerging Indian woman.
Change in the programming strategy and the channels
look to unveil more family-centric shows, targeted
especially at women.
17. Adopted rebranding, repositioning strategies to maintain a
common identity to varied brands, Zee initiated the
re- branding of the entire Zee range of brands and all the
channels of Zee sported a new logo.
Cont’d..
18. • Relook on channel and program positioning
• Marketing strategies & presentation
• Prime time slots for new shows “Pavitra Rishta”
• After-noon movies
• Reality show: “Sare Ga Ma Pa”
• Production house for movies
• Zee-Cine awards
24. Zee TV’s Viewership – Zee Cine Awards 2012
0%
10%
20%
30%
40%
50%
60%
Zee TV Star Plus Sony
Percentage 53% 20% 27%
AxisTitle
Channels Average
Television
Rating
ZEE TV 4.9
Star Plus 2.69
Sony 1.29
26. 56%
13%
11%
6%
14%
Revenues: Rs 30,136 million
Advertising
Domestic Cable
Domestic DTH
Other Sales
InternationalAdvertising
Other Sales
International
REVENUE PIE FY2011
Advertising Other sales Subscription
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29. • Zee launched ZEE TV, the nations first Hindi channel by a pvt.
Organization.
- By 1994 Zee‟s prime time audience share was 37% compared to
Doordarshan‟s 39% -
Star‟s meager share was just 8%.
• 1992 -2000 Zee commanded the highest market share
• Content ranged from film-based to educational programs -
Increased the multiplicity of choices.
30. • Completely integrated media corporate
- Major presence in TV programs, films,
music, print, broadcasting , cable
distribution, internet portals etc.
31. • Pioneering venture into the UK, US & African & Middle
East market – increasing its global presence
• The bouquet of regional channels.
- first to reach out to the regional masses.
• Prominence gained by other subsidiaries.
32. • 34 Channels , 730 million viewers worldwide,
presence in 169 countries.
• Instant success of Reality show – Dance India Dance,
Sa Re Ga Ma Pa
• Subhash Chandra taking the lead & his innovations
• Zee Cine Awards – Dubai & London
- a truly global phenomenon
33. • Suffered from Marketing Myopia
- failed to anticipate the competition.
34. • Zee News loosing market share to AajTak, ABP news.
- AajTak’s , ABP news have dynamic programming
& breaking news.
• In October 2000, Zee launched “Sawaal Dus Crore Ka”
which turned out abysmal for the channel.
35. • Joint Venture with Turner International
India (Late 2001)
( fully owned subsidiary of AOL Time Warner)
- Joint Venture named Zee Turner Pvt. Ltd.
- A blend of international & local channels
- India’s largest entertainment distribution comp.
36. - Takes advantage of the situation
- Evolution of a revamping strategy
- Improving program content
- New shows added such as Qubool hai,
Jamai raja, Kumkum bhagya, dance India dance.
37. Quality content by SONY & STAR
• Sony launched the Sports
- Movie Channel named SET-MAX.(1999)
- Viewers ko deewana bana de
• Knockout blow by KBC(July 2000)
- Kaun Banega Crorepati
38. • Balaji Telefilms (2000)
- The Serial Killer A national craze
– Portraying the epitome of Indian
tradition & culture
• Launch of AajTak(Dec 2000)
– „Sabse Tez‟
39.
40. Zee Entertainment Enterprises Ltd. (ZEEL)
• The overall design has a progressive feel and reflects
the idea of looking into the future with hope and
depicts a more dynamic and spirited outlook.
(ZEEL) is the second largest Indian media and
entertainment company and looking for a progressive
future in coming time.
Slogan —
“Ummeed Se Saje Zindagi”
