Delivery guys just can't keep pace with ecommerce

1. Delivery Guys Just Can't
Keep Pace with Ecommerce
Too Much Load Online companies are seeing an exodus of delivery
staff looking for easier jobs in brick & mortar biz

2. Contd…
The smiling delivery man at your door may not be happy , after all.
Thousands of delivery staff who had left fast-food chains to ferry goods in
oversized backpacks as ecommerce boomed are now casting around for jobs
in brick & mortar businesses, as stretched work hours, backache, `sale day'
pressure and fear of layoffs make them yearn for the easier and more secure
jobs.
According to human resource service provider TeamLease, about 10,000
delivery persons who had joined online companies are keen on shifting back
to companies like Domino's, McDonalds, KFC and logistics firms. Another
recruitment firm added that many online companies like Flipkart, Snapdeal,
Roadrunnr, ShadowFax, TinyOwl and Grofersare losing foot soldiers to offline
competition.

3. Contd…
“They want to get back to companies with reasonable working hours and
less pressure on achieving numbers,“ said Rituparna Chakraborty , senior
vice president at TeamLease. “They want to work in a predictable
environment even if it means a compromise on fixed pay .“
Compensation is another factor. Till about six months ago, a few online
delivery companies were paying about . 30,000 a month along with
incentives.` “Now, with the VC money drying up, delivery boys working with
online companies are making only ` . 300-400 per day ,“ said Arjun Singh,
founder of Gurgaonbased tech startup LogiMonkey . He recently hired a few
of these delivery men.
The Indian Staffing Federation estimates the number of people working as
delivery staff at 75,000.

4. Contd…
Executives at Jubilant FoodWorks, which owns the franchise for Domino's
Pizza and Dunkin' Donuts in India, said close to 500 delivery persons who had
left the company for online firms now want to come back. “In Mumbai, those
who had rejoined said backache (from lifting heavy bags) was the key trigger
for their exit, while in south India, delivery boys and their managers who had
left us want to join back as they found the frequent big (sale) days a
challenge,“ said Biplob Banerjee, executive vice president for HR at Jubilant
FoodWorks.
“They have had enough of chaos and now are looking for some order at
work, hence they are returning,“ said another HR official of a pizza delivery
chain.
KFC not only has applications from for mer employees but also from online
firms' staff who have not worked with the chain before. “This is a definite
trend.

5. Contd…
We have ex-employees coming back as well as people with ecommerce backgrounds
interested in working with us,“ said Aman Lal, chief people officer at KFC India.
In contrast with some ecommerce companies, fast-food companies including KFC offer
meals and energy drinks to employees. “In addition to health and life insurance, the riders
get additional road accident coverage,“ Lal pointed out.
Number of deliveries are also monitored at offline delivery fast-food chains to reduce
stress. “With no leave, our old employees realised there was hardly any time for
themselves,“ said Banerjee.
Seema Arora Nambiar, vice president, people resources, at McDonald's India (West and
South), said, “A majority of our delivery personnel are outsourced from third-party firms.
The key differentiator for McDonald's is being compliant and committed with our in-house
delivery boys as well as with vendors for outsourced riders.“
In order to cut costs, many online companies like TinyOwl and RoadRunnr are looking at
consolidating. “We are merging with Roadrunnr and will be using their delivery network,“
said Harshvardhan Mandan, co-founder of TinyOwl.

6. For Details and Appointment contact:-
Parveen Kumar Chadha… THINK TANK
(Founder and C.E.O of Saxbee Consultants & Other-Mother
marketingandcommunicationconsultants.com)
Email :-saxbeeconsultants@gmail.com
Mobile No. +91-9818308353
Address:-First Floor G-20(A), Kirti Nagar, New Delhi India Postal Code-110015