Funds head to the heartlands in search of problems to fix

1. Funds Head to the Heartlands in
Search of Problems to Fix
Small-town startups are coming up with tech and social ventures to help resolve
local issues, and then implementing them across the country
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2. Contd..
Startups in small towns are drawing the attention of investors and accelerators.
Microsoft Ventures has collaborated with Despande Foundation to launch Sandbox
Startups, a Hubli-based incubator that will focus on startups in tier-II and III towns.
Similarly, Lemon Ideas is a Nagpur-based organisation that mentors startups in
smaller towns in and around Maharashtra.
“Startups in smaller towns have the advantage of first-hand experience of the
diverse problems faced by people in daily life. And they tend to come out with
startups, which while being tech-enabled, are vastly different from startups in
metros,“ said Naveen Jha, CEO of Deshpande Foundation.
Sandbox, started in 2010, has incubated 34 startups and mentored more than 50
startups by part nering with colleges in Hubli, Dharwad, Belgaum and other
neighbourhood towns. “Four of our startups, including nanoPix, which has built an
image processor to sort cashew nuts, have received funding from PE and VC
investors,“ Jha said.
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3. Contd..
“We also provide grants, coworking spaces and other support systems to these
startups.“ Sandbox is now expanding to small towns in Telangana and UP.
Small-town startups are coming up with technology and social ventures to help
resolve local issues, and then implementing them across the country . Impact
investors, too, are looking at reaching out to startups in these areas -Unitus has
funded LabInApp, a startup from Hubli, while Villgro has invested in Ignus, a tech
coaching platform from Hassan.
Hubli-based LabInApp has created a 3D interactive virtual laboratory to help
students get a holistic understanding of science, as many schools in tier-II and III
towns have no access to quality science laboratories for experiments.
“We wanted to start in Hubli for a number of reasons, as our solution is directly
focused on towns like Hubli, and starting up cost is much lower than Bengaluru.
Also, being from Hubli, we wanted to give back to the town and help solve a
problem faced by us,“ said Cofounder Pavan Shinde, who is targeting ` . 40 lakh in
revenue and over 100 educational institutions as clients by March next year.
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4. Contd..
LabInApp has received ` . 60 lakh in funding from Unitus Seed Fund. “We took up projects
in Bengaluru, which helped us become visible to Unitus, resulting in the funding. Visibility
is a big challenge, but sound business plan and one round of funding helps you get on the
investors' radar,“ said Shinde.
Lemon Ideas is another such initiative. The incubator and mentorship organisation started
early this year, has so far incubated three startups and mentored more than nine.
“We have invested small amounts in these startups so far, and by next March, we are
planning to organise a formal meeting of our startups with venture capitalists. Market
experimentation and pilots for startups in smaller towns is easier due to the strong social
connection with customers,“ said Deepak Menaria, founder of Lemon Ideas. Lemon Ideas
has startups such as Discover Dollar, Khichadi, College Kumbh in its portfolio.
Villgro, which has been looking at funding startups in small towns for a couple of years
now, receives as many as 40 to 50 applications in every tier-II and III town it visits, including
places such as Guwahati, Jaipur, and Indore.
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5. Contd..
They have also been scouting for startups in eight low-income states in
India.
“Mentoring and support ecosystem is far more critical than funding, as
that can still happen through a meeting in a metro such as Bengaluru.
And we find that organisations such as TiE, IIMs, etc, and local
incubators are also coming up in these areas to lend support to small
town startups,“ said Ullas Marar, senior associate for Villgro's outreach
programme.
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