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Ingredientes naturales en las ferias internacionales fortalezas y debilidades
1. Natural Ingredients
Trade Fairs:
a SWOT analysis
Bogota, Colombia
September 2012
Joost Pierrot &
Christophe Landuyt
2. The European Trade fair landscape
Types of trade fairs
Sources of information
Selecting the right trade show
Company related criteria
Show related criteria
Exercise
3. Trade fairs in
Europe
Types of trade fairs
Range (broad - specialised
Reach (horizontal - vertical)
National - international
Product oriented - knowledge oriented
The internet
Google / Yahoo
Industry specific portals
Exhibitions portals
4. Trade fairs in
Europe
Sources of information
Industry peers
Industry federations
(Potential) customers
The internet
Google / Yahoo
Industry specific portals
www.foodnavigator.com
www.food-ingredients.com
Exhibitions portals
www.auma.de
www.tradeshows.alibaba.com
www.biztradeshows.com
www.tradeshowalerts.com
5. Selecting the right
show
Company related criteria:
Hunger for new markets
Need to deepen existing markets
Budgeted operation
Tradition of trade show participations
Margin for increased demand
6. Selecting the right
show
Show related criteria:
Distribution ≈ catchment area
Fitting in marketing strategy
Easily accessible for target groups
Suitable period for target groups
Reputation and image of show
7. Selecting the right
show
Alternatives
Hi Ni Europe,
Appropriate trade fair SIAL, PARIS ANUGA, KOELN Event XYZ
FRANKFURT
Weight Points Product Points Product Points Product Points Product
w p wxp p wxp p wxp p wxp
Criteria i
Target group
Significance
for market
Quota of trade
Booth costs
Accessibility
Frequency
Total 100