3. eGENTIC OFFERS ITS CLIENTS QUALIFIED LEADS
FOR SUCCESSFUL NEW CUSTOMER ACQUISITION.
4. Planet49 becomes eGENTIC
From the 24th January 2012 onward Planet49,
the leading provider of online lead generation,
will be called eGENTIC.
The impulse for the introduction of the new B2B-brand
is the worldwide repositioning and the clear separation
of the business areas into B2B and B2C sectors.
With more than 40 million users eGENTIC is the new
leading B2B brand in lead generation worldwide and
one of the largest online advertisers in the world.
4 04.01.2012 The company
5. Planet49 becomes eGENTIC
“A consistent, legally safe generation of qualified leads
will remain a growing market. In the long term reliable
partners in this field will even benefit from the new
national regulations.
We are convinced that, with eGENTIC, we will be
able to expand our market leadership and continue
to sustain our optimum presence within the world of
lead generation.”
Marko Reinbacher, Managing Director
5 04.01.2012 The company
6. No.1 in lead generation
In 2001 eGENTIC GmbH was founded as a home
based start-up company.
Our experience, innovative technology and knowledge
makes us the most important player in the fast growing
market of lead generation.
Our services are path breaking, reliable and
demonstrably successful.
6 04.01.2012 The company
7. 2011 – a year of new records
2.5 million leads per month 1.000 companies
Ten years after its foundation eGENTIC generates over 2.5 million leads every
month for more than 1.000 companies – from medium-sized companies to major
corporations – to support their new customer acquisition.
7 04.01.2012 The company
8. In 10 years from start-up to No.1
2001 2002 2003 2004 2005 2006 2007 2008
Foundation by Albrecht von Harnier (PhD) Top-advertiser in the online world
• Implementation of the online-lottery on www.planet49.com • Acquisition of the famous webpage www.autsch.de
• First shares • End of the franchising business
• Initiation of the internationalisation by means of franchises • Start: IT, FR, GB, ES, NL, PL, IE, BE
• Start: DE, AT, CH
8 04.01.2012 The company
9. In 10 years from start-up to No.1
2009 2010 2011 2012
New general management: C. Gudereit, H. Munte 2010:
and M. Reinbacher • Founding of eGENTIC North America Corp. in Miami, USA
• Start: SE, PT, DK • Additional starts: NO, BR, AR, KR
2011
• Founding of eGENTIC Asia Pacific Pte. Ltd. located • Foundations: Planet49 Media GmbH, P49 Skill GmbH and
in Singapore. Additional regions: AU, SG, MY, TW Ordanduu GmbH
• Acquisition of dgx new media GmbH, today‘s • Start in the regions NZ, HU, GR, FI, CZ, SK, TR
eGENTIC Systems 2012
• Rebranding – Renaming into eGENTIC
• Planned starts: JP, HK, CA
9 04.01.2012 The company
11. AS A GLOBAL PLAYER WITH LOCAL COMPETENCE eGENTIC PROVIDES
COUNTRY-SPECIFIC OFFERS WORLDWIDE – CUSTOMISED TO THE
NEEDS OF ITS CLIENTS.
12. eGENTIC worldwide
North & South America
USA, Brazil and Argentina
Europe
Germany, Austria, Switzerland, United Kingdom, France, Spain,
Portugal, Italy, Ireland, Belgium, the Netherlands, Greece,
Sweden, Denmark, Norway, Finland, Hungary, Czech Republic,
Turkey, Slovakia
Asia/Pacific
Malaysia, Singapore, Taiwan, Hong Kong, Korea, New
Zealand and Australia
Understood worldwide: all teams speak German, English and
the respective language of the countries they work for.
12 04.01.2012 Markets
13. eGENTIC – Our Mission
Our experience, innovative technology and
knowledge makes us the most important player
in the fast growing market of lead generation.
13 04.01.2012 Markets
14. eGENTIC – USPs
Our USPs
• Constantly high volumes of leads worldwide
• Maximum reliability based on international standards
• Verifiably successful – locally and globally
14 04.01.2012 Markets
16. BESIDE OUR CORE BUSINESS OF LEAD GENERATION eGENTIC
AND ITS VARIOUS SUBSIDIARIES OFFER OTHER PRODUCTS
AND SERVICES IN THE AREAS B2B AND B2C.
17. eGENTIC business areas
Our three business areas
GLOBAL SERVICES
LEAD GENERATION
MEDIA BUYING
17 04.01.2012 Business areas
18. Lead Generation
Our products - Overview
• Co-Sponsoring • E-mail marketing
• Co-Registration • Data for direct mailing
• Lifestyle-questions
• Data for telemarketing
18 04.01.2012 Business areas
19. Lead Generation – Products
Co-Sponsoring
Constantly high lead volumes (80,000 per day) through the
co-sponsoring of our sweepstakes/surveys.
• Pay only what you get
• High volumes of leads through continual database
enhancement
• Legal compliance in data collection
• Controlling and optimisation of campaigns
• Additional Branding at low running expenses
19 04.01.2012 Business areas
20. Lead Generation – Products
Co-Registration
The optimum tool for generating direct sales.
• Valuable integration into our content portals and
sweepstakes
• Premium quality through data qualification
• Individual data transmission
• Fair and transparent billing on CPx-basis
• Possible data components: name, age, address,
e-mail, telephone number, gender
20 04.01.2012 Business areas
21. Lead Generation – Products
Lifestyle-questions
Targeted data to facilitate initial customer contact.
• Highly qualifies leads selected by field of interest
• Fields of interest: i.e. hobbies, media, finance, career,
insurance
• Regular delivery of data of potential customers
• Specific information about wishes, purchase intentions
and purchasing behaviour of potential customers
21 04.01.2012 Business areas
22. Lead Generation – Products
Data for Telemarketing
High converting telephone-data for personal contact to your
prospective customers.
• Up to 10.000 data sets daily
• Data acquisition in premium surroundings
• Reconciliation of data sets with the common blacklist
• Reference to sweepstakes as entry to the conversation
• Refraining from frequent contact to avoid negative
reactions
22 04.01.2012 Business areas
23. Lead Generation – Products
E-Mail-Marketing
Topic specific data collected on content websites
(e.g. finance, travel, shopping, automotive).
• Safe delivery, continuously fresh data, high volumes
• Constatant updating and enhancement of data sets
• Transparent evaluation of results
23 04.01.2012 Business areas
24. Lead Generation – Products
Data for direct mailing
Continuously fresh data in high volumes, with a selection
criteria of up to 50 different possibilities.
• Database of several million opt-ins
• Continuous fresh data
• Guaranteed high quality data
• Transparent evaluation of results and
competent consultation
24 04.01.2012 Business areas
25. Lead-Generation – Products
Exclusive Branded Sweepstakes
Independent premium campaigns for exclusive
lead generation.
• Exclusive and eye-catching sweepstakes
in the look&feel of your brand.
• High conversion rates
+ High advertising impact
25 04.01.2012 Business areas
26. Media Buying – Marketing
We buy media
eGENTIC is one of the largest online advertisers in the world
and has built a successful network with national and
international partners.
• Utilisation of the entire marketing mix
• Display-, e-mail-, mobile-, performance-marketing
on CPM- and CPL-basis
• Consideration of economic, cultural and linguistic influences
26 04.01.2012 Business areas
27. Global Services – Our Portfolio
B2B B2C
Operator of online sweepstakes
Our core business: from local to
international lead generation on five Online- and mobile services
continents
Customer care service provider
Programming, design and operation of online
applications
These and other subsidiaries work for our business objective and are pioneers for
our future.
27 04.01.2012 Business areas
29. EVERY MONTH MORE THAN 1.000 COMPANIES RECEIVE LEADS FROM
eGENTIC FOR THEIR NEW CUSTOMER ACQUISITION. MORE THAN 1.000
WINNERS RECEIVED PRICES WITH A TOTAL VALUE OF MORE THAN 1.5
MIO EUROS.
30. Customer Quotes
What clients say about us ...
“In matters of experience, service, professionalism and safety, eGENTIC is
one of the leading providers in the industry.” BAUR Versand Deutschland
„We appreciate the punctual delivery and the quality of the e-mail data "
QUELLE Versand Österreich
“The support of eGENTIC helps us to both continuously and reliably acquire
new customers.” Financial Times Deutschland
30 04.01.2012 Quotes
31. Winner Quotes
What winners say about us ...
From vouchers and iPads to cars – every month eGENTIC gives away
attractive prices.
„I can really recommend to everyone to participate. I never would have
thought that I could retrieve my prize today. Thanks to eGENTIC.“
Antonio C., Germany
„I was honestly amazed. It’s real, it happened. Honestly I couldn’t be
happier. Thank you.“ Chris T., Australia
„I have only participated one time and now I‘m here. I am very glad and
I would like to say thank you to this friendly, young team – I‘ll be happy
to come back again next month.“ Frank M., Germany
31 04.01.2012 Quotes
34. eGENTIC in figures
• Over 10 years experience eGENTIC is a member of
• Over 200 employees
• Over 30 countries on 5 continents
• Over 40 million registrated users
• Over 2.5 million leads per month
• Over 1000 companies as customers
And we keep on growing!
34 04.01.2012 Summary
35. eGENTIC as employer
As the leading lead generating company eGENTIC offers its employees
exciting challenges in a dynamic branch. We also received the award
„top company“ recommended by its employees.
What employees say about us…
"There is a lot of career support, and an excellent induction training - and you
are being prepared to stand on your own two feet pretty quickly so that you're
ready to take on responsibility."
"Likeable, open, and cosmopolitan."
"Excellent team play across all departments"
"Open and honest, fair working environment with horizontal hierarchies"
35 04.01.2012 Summary
