Materi ini saya sampaikan di Fakultas Ekonomi Universitas ARS Bandung pada 19 Desember 2019.

1. MARKETING IN DIGITAL AGE
ARS UNIVERSITY | Dec 19, 2019
@panji.prabowo

2. Hi,
my name is Panji
• CEO Qiwii.ID
• Founder & CEO Ruangreka
• CIO Mentoring.ID

3. Table of Content
01 Basic / Overview
02 Insight
03 Marketing Funnel
04 Metrics / Data Driven

4. Open Browser: app.sli.do
Input Code: panji-x-ars
Question?

5. 01. BASIC / OVERVIEW

6. All companies
must be seen as
relevant to those
customers if they
want to survive

7. Marketing then, is
getting customers
to believe that your
products and
services are
important, and that
they deliver a
better value than
the competition’s

8. Marketing is how companies
wage competitive battle in
the market place

9. A good marketer has to adapt to
competition changes, new
competitors enter the market,
and the old competitor try new
things to take your customer
away.

10. Marketers are also
affected by changes in
technology. Innovation in
new products, as well as
new ways to connect to
customers, especially
social media, have a
dramatic impact on the
marketing function.

11. 02. INSIGHT

25. 03. MARKETING FUNNEL

26. The marketing funnel is a tool that helps you
visualize the buyer journey, or the path a
prospect takes as they become familiar with
your company, from introduction to
conversion (and hopefully beyond).
Your marketing funnel should include the
following 5 stages: awareness,
consideration, conversion, loyalty, and
advocacy.

30. 04. METRICS / DATA DRIVEN

31. Marketing Budget
vs Revenue

32. Marketing Budget
vs Revenue (per Channel)

33. Customer Acquisition Cost (CAC)
vs Lifetime Value (LTV)

34. Resources:
• SelfLearn: Marketing 101
• Think with Google: 2019 Year in Search Indonesia Insights for Brands
• Aweber: Understanding The Marketing Funnel
• Nuphoriq: How Much Should You Be Spending on Marketing?
• Fajrin Rasyid: Mempelajari Cost Structure Startup

35. THANK YOU
ARS UNIVERSITY | Dec 19, 2019
@panji.prabowo