Persona Development
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The document provides guidance on developing user personas to inform the design of a public travel information solution for Wexford town. It recommends creating a fictional persona with a name, demographic details, behaviors, and goals to represent the target user. The persona should be developed through sketches in four sections: sketch and name, demographics, behaviors, and needs/goals. Developing a persona helps designers empathize with end users and drive design decisions based on user needs from the start of the design process.
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Persona Development
- 1. CONTEXT ? In groups assigned, design and develop: A public travel information solution in/out and/or around Wexford town.
- 2. http://nhpr.org/post/2117-science-counting-crowds-civics-101-coydogs#stream/0 WHO IS MY AUDIENCE ?
- 4. WHAT ? Personas are fictional, generalised characters that encompass the various needs, goals, and observed behaviour patterns among your real and potential end users.
- 5. WHY ? Creating an user persona helps you / your team put yourself in the shoes of the end user. Personas are vital to the success of a product because they drive design decisions by taking common user needs and bringing them to the forefront of planning before design has actually started
- 6. WHY ? Creating an user persona map helps you / your team put yourself in the shoes of the end user. Personas are vital to the success of a product because they drive design decisions by taking common user needs and bringing them to the forefront of planning before design has actually started.
- 7. AIM ? To identify who would use such a service or product or service. To act as a touchstone throughout the design process. Designers often loss focus on ‘who they are designing for’. A specfic persona helps designer maintain this focus throughout the design process.
- 8. AIM ? To identify who would use such a service or product or service. To act as a touchstone throughout the design process. Designers often loss focus on ‘who they are designing for’. A specfic persona helps designer maintain this focus throughout the design process.
- 9. WHEN ? Persona development is applied in the early stages of design and development, and used throughout the entire design process.
- 11. DESIGN USER EXPERIENCE https://www.architectureadmirers.com/user-experiences-planned-designs/ Remember: ‘User Experience’ (UX) should inform Design
- 12. HOW ? Draw the persona map in four sections: Sketch, Demographic, Behaviours, Needs & Goals TIME: 30 seconds
- 14. SKETCH Draw a portrait of the character you have in mind and give them a name. This will help you focus. TIME: 5 minutes
- 16. DEMOGRAPHICS Write down the Facts: Age, Income, Relationship, Children, Lives... Just the Facts ... Be specfic ! TIME: 5 minutes
- 17. SKETCH DEMOGRAPHICS BEHAVIOURS NEEDS & GOALS Male household 80k p/a 38 y/old Married with 2 kids Lives in Wexford, apx 20Km outside the town center JOHN
- 18. What do they (users/persona) do that indicates that they are a good customer for you? How are their behaviours identifying a problem(s) to solve now? Brainstorm 10 Behaviours TIME: 8 minutes
- 19. What do they (users/persona) do that indicates that they are a good customer for you? How are their behaviours identifying a problem(s) to solve now? Brainstorm 10 Behaviours TIME: 8 minutes
- 20. loremepsumitsetssd loremepsumitsetssd loremepsumitsetssd lorem epsum its ets sd lorem epsum itsetssd loremepsumitsetssd loremepsumitsetssd loremepsumitsetssd lorem epsum itsetssd loremepsumitsetssd lorem epsum itsetssd lorem epsum its ets sd lorem epsum its ets sd lorem epsum itsetssd lorem epsum itsetssd loremepsumitsetssd loremepsumitsetssd LESS IMPORTANT MORE IMPORTANT
- 21. SKETCH DEMOGRAPHICS BEHAVIOURS NEEDS & GOALS Male household 80k p/a 38 y/old Married with 2 kids Lives in Wexford, apx 15Km outside the town center Drives to work. Socialises in town once a month. Uses a taxi apx twice a week. Uses the aircoach apx 5 time a year. Family use the train/bus occationally JOHN
- 22. What needs and goals to they have that relate to the problem? Brainstorm 10 needs & goals TIME: 8 minutes
- 23. loremepsumitsetssd loremepsumitsetssd loremepsumitsetssd lorem epsum its ets sd lorem epsum itsetssd loremepsumitsetssd loremepsumitsetssd loremepsumitsetssd lorem epsum itsetssd loremepsumitsetssd lorem epsum itsetssd lorem epsum its ets sd lorem epsum its ets sd lorem epsum itsetssd lorem epsum itsetssd loremepsumitsetssd loremepsumitsetssd LESS IMPORTANT MORE IMPORTANT
- 24. SKETCH DEMOGRAPHICS BEHAVIOURS NEEDS & GOALS Male household 80k p/a 38 y/old Married with 2 kids Lives in Wexford, apx 20Km outside the town center Drives to work. Socialises in town once a month. Uses a taxi apx twice a week. Uses the aircoach apx 5 time a year. Family use the train/bus occationally Need more time in the week to socialise and spend with family. Wants to cut the cost of all transport. Needs to feel family are safe JOHN
- 25. SKETCH DEMOGRAPHICS BEHAVIOURS NEEDS & GOALS Male household 80k p/a 38 y/old Married with 2 kids Lives in Wexford, apx 20Km outside the town center Drives to work. Socialises in town once a month. Uses a taxi apx twice a week. Uses the aircoach apx 5 time a year. Family use the train/bus occationally Need more time in the week to socialise and spend with family. Wants to cut the cost of all transport. Needs to feel family are safe WHO ? FACTS ? ACTIONS ? EMOTIONS ? JOHN
- 26. Could enough people like this exist? If no, make adjustments. Is this a specific person you know? If yes, make adjustments. Is the persona respectful? If no, make adjustments or re-do. QUESTIONS REPEAT X 3
- 27. Only with contact, observation and empathy with the target market can you hope to design solutions that fit their expectations